seo.co

MAY 15, 2023

The Longtail in SEO is Dead The longtail has always been the SEOs secret weapon: Use keyword research to find low-competition, low-volume keywords where you can quickly and easily dominate competitors for niche-related queries. They also make up the majority of the long tail, which is now more likely to be dominated by machines.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Stevens & Tate

JANUARY 25, 2021

Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Increase SEO using Google Trends in the following ten ways. The latest Google Trends dashboard is much simpler and allows you to explore various topics before narrowing down. 3. Context is Key.

Trends 73

Trends SEO Google Long Tail Marketing 73

Brightedge

MARCH 31, 2022

And let’s not forget your good ol’ twice-monthly roundup from BrightEdge to help keep you abreast of the latest developments. Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Google Hates Pop-Ups.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing SEO 105

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Google Analytics.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Hubspot

APRIL 22, 2020

If you're a marketer that has thrived on search engines, it could be helpful to familiarize yourself with how the up-and-coming generation aims to discover new products, events, experiences, or information online. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Huptech Web

AUGUST 11, 2023

Table Of Contents Introduction Why Are Keywords Important in SEO? Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Kevin Indig

MAY 29, 2023

SEOmonitor's Product specialists will be there to help you in crafting the best pitch possible. I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. Third, Google might cache a significant amount of AI answers to save costs.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Scoop.it

DECEMBER 29, 2022

Instead, publishing compelling and informative pieces will help you move these audiences down the funnel, where they’ll be more open to buying something. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Buffer

DECEMBER 14, 2022

Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. aged 18-24) would go straight to TikTok instead of Google Maps or Search. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sharpspring

NOVEMBER 10, 2020

. #1 – Keywords. To do that, you need a solid grasp on how to use keywords. Keywords are specific terms that help internet users find what they are looking for. The word “specific” is significant in this case; generalized or overused keywords will not help your business. That inclination is incorrect.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Adobe Experience Cloud Blog

JANUARY 25, 2018

You already know how important landing within the first ten results of a Google search is. You know how that can help your business generate passive traffic, leads, and conversions. Currently, about 55% of all Google search results contain at least one video. According to Google one in five searches comes from a voice query.

Lead Ranking 134

Lead Ranking Lead Scoring SEO Long Tail Marketing 134

Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., The 4 Types of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

B2B Marketing Insights - WE

JUNE 8, 2022

These 7 tips will help you improve your SEO and reach the top of the search engines. This article will share seven tips to help you get the most from your content. Consider what your customer is looking for and who you can help them with. Make sure to use enough keywords but no keyword stuffing. Planning is key.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

QuanticMind

JUNE 14, 2019

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. What are Long Tail Keywords? – Lower cost. – Highly targeted.

Long Tail Marketing 48

Long Tail Marketing PPC Keywords Cost Per Click 48

DAGMAR Marketing

NOVEMBER 17, 2021

When it comes to generating local leads, Google search engines can be a company’s best friend or worst enemy. Google Local Services Ads are digital advertisements that appear in search results when a potential customer in your area conducts a keyword search for relevant products or services. What are Local Services Ads?

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 billion in revenue from Google Ads alone the year before. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

seo.co

MARCH 8, 2021

Google shows 10 search results per page and the higher you are on that list, the more people find your website. . Position Zero helps you appear on voice searches. Voice Assistants like Google Assistant, Siri, and Alexa are commonplace in many homes. You should know that Google gives preference to answers with 40 to 50 words.

Positioning 64

Positioning Lead Ranking Lead Scoring Long Tail Marketing 64

Marketing Insider Group

MAY 22, 2023

Here’s how to create effective prompts of your own, and 111 examples to help you level up your digital marketing strategy. If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. That’s exactly what this post is going to help you with. But first, what are keywords anyway?

Keywords 102

Keywords Research SEO Lead Ranking 102

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. To begin with PPC, you’ll bid on advertising keywords. Review your buyer personas to help determine the appropriate advertising channels for PPC. Which keywords will be the most effective ?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

A Better Jones

AUGUST 13, 2019

Know the topic of your content inside and out - and don’t be afraid to review competitor content on the same topic, because it will help you create something better. Heavy research will also help you craft more compelling content that’s relevant to your readers - something Google is starting to pay much more attention to.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Outbrain

FEBRUARY 21, 2022

Use the Google keyword planner to help you find the best keywords for your niche market. Remember to focus on long-tailed keywords. As a general rule, choose keywords that have low competition and high search frequency, and use them in your website content. Google My Business.

Paid Content 52

Paid Content Promotion Marketing Websites Ad Frequency 52

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. So if you’re trying to rank for the biggest, baddest keywords to rank for – forget it. Organic traffic relies heavily on keyword formulas. There are absolutely no guarantees with SEO.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Paid Search. Online Display.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Budget Programs 100

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. To begin with PPC, you’ll bid on advertising keywords. Review your buyer personas to help determine the appropriate advertising channels for PPC. Which keywords will be the most effective ?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52