Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. What does Google consider a reliable source, good enough to rank high? First and foremost, a content writer needs to understand the factors behind high-quality assets.

SERP 80

SERP Long Tail Marketing Dwell Content 80

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Analyze Keyword Visibility. Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. Top-of-funnel content is created for these users, in effort to educate them and help them determine the solution to their problem. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. All of these related Google searches are LSI keywords that you can weave into your post.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Martech Advisor

NOVEMBER 7, 2019

Google recently rolled out the BERT Update to help users search better and to improve (Google) Search understand one in 10 searches in the U.S. What Is the BERT Update For Google Search? What Is the BERT Update For Google Search? This year they rolled out the BERT update for Google Search.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic. This is where dedicated SEO tools can help.

SEO 85

SEO Long Tail Marketing Tools SERP 85

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Scoop.it

DECEMBER 29, 2022

Instead, publishing compelling and informative pieces will help you move these audiences down the funnel, where they’ll be more open to buying something. The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. See an example from Twitter below.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

KoMarketing Associates

DECEMBER 13, 2018

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? But It Works Nicely.

Keywords 100

Keywords SEO Research Resources 100

Optinmonster

AUGUST 25, 2022

Here’s a table of contents to help you find your way around: What Is an SEO Audit? On-Page SEO: Is your content and HTML source code optimized to help readers meet their goals? As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords.

Traffic 78

Traffic SEO Long Tail Marketing Lead Scoring 78

SmartBug Media

AUGUST 24, 2022

Like most consumers, you start with an internet search, typing something like "refrigerators" into Google. You got the help you were searching for, and the company got a new lead. So, when it comes time to fork over your money, which company helped you? Keyword strategy. A Solid Keyword Strategy. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

NuSpark Consulting

JUNE 8, 2013

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Paid Search. Online Display.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. But I can help myself and this website by practicing some smart keyword research. A Google search for “SEO” produces 567,000,000 results.

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 billion in revenue from Google Ads alone the year before. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. That’s exactly what this post is going to help you with. But first, what are keywords anyway?

Keywords 103

Keywords Research SEO Lead Scoring 103

Sprout Social

MARCH 30, 2020

Our guide breaks down 10 actionable headline writing tips that’ll help you score those precious clicks and shares. As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. ” Is it optimized for keywords or SEO? Think about it. Longer headlines.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Biznology

DECEMBER 15, 2016

Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Humans don’t like long lists of things. .” Search is just about keywords.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. They help web crawlers understand what a video’s about and when it’s a relevant result for specific searches. Google and YouTube learn from search and click activity.

Tagging 52

Tagging Youtube SEO Optimization 52

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. Featured snippets appear in the Google “answer box,” but the answer box doesn’t always pull its data from featured snippets. Click To Tweet. SEOSmarty Click To Tweet.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

Marketing Insider Group

MAY 22, 2023

Here’s how to create effective prompts of your own, and 111 examples to help you level up your digital marketing strategy. If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Brandpoint

AUGUST 20, 2018

Reading it out loud will help you identify where you may need to cut words. If you have to take a breath or two in the middle of a sentence, it’s probably too long. Target long-tail keyword phrases. By targeting long-tail keyword phrases, you’re more likely to cater to a voice search audience.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

Unbounce

APRIL 10, 2019

And that doesn’t do anything to help their conversions. According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). Click here to share it on Twitter. The most straightforward step can also be the most overlooked.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

BenchmarkONE

JANUARY 21, 2021

There are some great SEO tools to check out that will help you take a step in the right direction. I’ve outlined a few here that will help you get your feet wet and provide your website with a map leading to your customers’ search results. . Organic Keywords – the keywords people are using to search that your site ranks for.

SEO 68

SEO Tools Marketing Management Lead Scoring 68

seo.co

APRIL 1, 2021

By taking advantage of digital marketing, you not only help let more people know that you’re available to help, but you turn yourself from disgusting kale, into yummy chocolate. When people search for a doctor they almost always use the keywords “ __ doctor near me” with the blank being the type of doctor they are looking for.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76

QuanticMind

DECEMBER 5, 2019

Delta Airlines, for example, uses personalization technology to help flight attendants provide assistance to their corporate clients and includes offerings such as onboard amenities, special offers, information about connecting flights, etc. . Say a previous guest spent every day of their week-long stay on the golf course.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Atomic Reach

JANUARY 21, 2019

These factors include, but are not limited to: Keyword Research. Poor Keyword Research. One common problem when it comes to effective content creation is not doing enough research on the right keywords in our niche to use when you are writing up your content. Content Distribution. Unique Content. Brand Identity.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Define what actions you want your visitors to perform to help guide the way you build your campaigns. downloads content via a web form, watches a video, visits a key page, etc.)

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54