SmartBug Media

SEPTEMBER 6, 2019

Don’t you already have targeted marketing campaigns to catch buyers searching for your products on Google? Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., Isn’t that enough?

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

chiefmartech

APRIL 5, 2017

We recognized that martech would help us keep up with the buyer’s evolving journey. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. Google Analytics , a tracking and analytics solution. Hootsuite , a social media scheduling tool.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

Valasys

AUGUST 19, 2019

Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SmartBug Media

JANUARY 2, 2020

Having a blog-posting strategy in place that resonates with your target audience will help with your goal of generating more leads for your business, and it also helps establish your business as a thought leader in your industry. The more people share, the more visits you'll get, and the more it will help your SEO results.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Adobe Experience Cloud Blog

JANUARY 17, 2018

Whether organic click-through rate (CTR) affects Google rankings is no longer a question. CTR along with the dwell time (how long someone spends on your website) are two critical things that RankBrain focuses on. The spot your page gets in Google results could become a game changer. On a Mission to Give Our CTR a Boost.

CTR 134

CTR Dwell Organization Click Rate 134

Adobe Experience Cloud Blog

MAY 27, 2016

DuPont, for example, shows up at the bottom of page 2 for the keyword search “silicone lubricant” (bottom of page 3 in my own experiment). Start by examining the playing field on Google with a depersonalized Google search for some key terms or phrases for your industry, or for questions that your sales team is frequently asked.

SEO 91

SEO B2B Thought Leadership B2B Lead Scoring 91

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The act of using content to generate demand for a complex sale is a long-term proposition. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 26, 2018

Google search operators help to ease the tension. Google search operators are special characters/commands that help to elevate your search capabilities beyond that of a regular search. More importantly, they can give you a look into what your competitors are doing to help you come up with better ideas.

Google 134

Google Long Tail Marketing Lead Scoring Lead Ranking 134

Single Grain

JANUARY 15, 2020

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Here are some tips to help generate leads via content marketing at a better ROI. Below are some of the best types of lead magnets that can help you generate leads for your business. Get A Free Consultation.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. YouTube is the world’s second largest search engine and your YouTube videos can show in the largest one, Google. 80% of YouTube users say video helps them decide to purchase. These five steps will help you get set up and ready to go.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Adobe Experience Cloud Blog

JANUARY 10, 2018

You can demonstrate that you’re the right person to help them. Ask them what challenges your solution helped them to overcome, and why they decided to do business with you in the first place. They help us to retain and onboard new customers in a scalable manner. This helps boost retention and reduce churn.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. These five steps will help you get set up and ready to go. It’ll help you stay organized but also help YouTube recommend them to others. Create content based on YouTube keywords. How Do I Create a YouTube Channel for Business?

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Directive Agency

MARCH 2, 2018

We indulge in the age-old digital marketer practice at Directive Consulting called “keyword research.” In the case of keyword research, if we do not do this well, it sets up our accounts for failure. Research is invaluable because again it saves time in the long-term if we do it well on the front end. Go Tab-crazy.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

Single Grain

JUNE 10, 2021

Keyword/Topic Research Tools. Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. Thankfully, there is a lot of useful content marketing software that can help with all aspects of this task. Competitor Research Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94