KoMarketing Associates

SEPTEMBER 20, 2016

“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Though Google is a global giant, it’s banned in China. Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

DECEMBER 13, 2018

Google’s algorithm prioritizes high-quality content that showcases expertise, authoritativeness, trustworthiness, so now is the time to hone in on those writing skills. In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

JUNE 5, 2014

ValueTrack works with Google Analytics or your own tracking solution to provide detailed, useful data about each click on your paid search ad. Details can include the site where the visitor clicked your ad, the specific ad that was shown, the keyword that caused the ad to appear, and more. Why is it important? the Display Network).

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

AUGUST 11, 2015

That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

MARCH 21, 2013

Optimization goes beyond keywords and broader design implications. Search Results: Take note of how Google (and Yahoo/Bing) shift design and layout , and integration, of search engine results for important keyword phrases, to uncover new content opportunities and tactics for visibility. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . Find this metric in Google Analytics. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

AUGUST 20, 2015

Here’s a look at 100+ quick ways to find blog post inspiration every day: Keyword Research. Use Google Keyword Planner to find keyword ideas and estimate how they may perform. Don’t hit “Enter” in Google (you’d be surprised (and potentially terrified) to discover the types of questions that readers are asking).

Peer-to-peer 120

Peer-to-peer Buyer Personas Keywords Long Tail Marketing 120

KoMarketing Associates

JANUARY 24, 2017

As we enter 2017, I thought it would be helpful to establish a set of best practices that will have the most positive impact on your SEO strategies. Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. A helpful tool to help do this is BuzzSumo.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

JULY 21, 2015

Consider the following benefits (among others): An opportunity to define a unique keyword strategy for SEO, or support an existing strategy. With these reasons in mind, here are eleven key factors that help influence and improve landing page development for B2B online marketing campaigns. Keyword Strategy. Keyword Strategy.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

JUNE 4, 2015

To help my fellow content marketers overcome these hurdles, I’ve put together a list of five content marketing hacks that help me when I’m brainstorming content ideas to add to the editorial calendar. Leverage Keyword Tools. An effective blogging strategy takes keyword research very seriously. What do I mean?

Content Marketing 120

Content Marketing Planning Content SERP 120

KoMarketing Associates

APRIL 5, 2016

A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. The bid for position AdWords script can help ensure that your ads are staying at the top of the SERPs. Include all applicable attributes.

Paid Content 120

Paid Content Advertisements Advertising Long Tail Marketing 120

KoMarketing Associates

JULY 25, 2017

All our experts agreed that good branding and a professional presence goes a long way in making your content both easy to read and appealing to users. ANNALEA CROWE , Marketing Manager at Firesnap : We recently launched a marketing ROI calculator to target some long-tail keyword terms. MINDY: Organization!

B2B 152

B2B Linkbait Advertising Agencies Work Management 152

KoMarketing Associates

JULY 18, 2019

Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful. 95% of search in the US happens on Google or on Google properties. Search is evolving, and SEOs must adapt. "Mobile didn't kill desktop.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28