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Why Long-Tail Keywords?

Synecore

Within reason, you should do whatever you can to increase your visibility or ranking on Google. Customers prefer convenience, which is why it’s better to rank higher on Google. Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Google Review Count:  46,500. and Amazon.com.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. long tail keyword is any search phrase that has three or four words in it – or more. The essential value of a long tail keyword is this: It is much more specifically meaningful.

Using Long Tail Keywords Strategically

Marketing Action

Google “chia”, and you’ll get 300 million results. Google “chia pet”, however, and you’ll get fewer than 2 million results. Google “chia pet Statue of Liberty”, and you’ll get about 21,900 returns. The longer your keyword, the fewer your results – but the more targeted, bringing you better-qualified buyers. Map your keywords to the buyer’s journey.

What Should You Know About Keywords – The Long and Short of It

Vertical Response

Under the broad umbrella of Search Engine Marketing (SEM), which includes both paid search as well as organic search engine optimization , there’s a common strategy that involves focusing on what’s known as “Long TailKeywords. It can be challenging to achieve high organic rankings for “Short Tail” or “Head” terms. Does that sound complicated or tricky?

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords? Why Target Long Tail Keywords?

5 Tips to Unleash the Power of Long-Tail SEO

The New Strategist

Google doesn’t arbitrarily change their algorithms just because they ‘feel like it’. The most recent update to Google’s world famous/infamous algorithm (Hummingbird, for those of you keeping track) is mostly about ‘semantic’ search (aka: conversational search). In it’s simplest terms, semantic search is more like asking an actual question instead of just plugging in keywords.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. Google+: No.2 what is…?

Are Keywords Market-Shares?

Biznology

The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? But many still want only very few keywords taken from the very many that are actively searched for –i.e. criteria.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. ” SEO Report: How to Track Blog Performance on Google by Razor Social.

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Your keywords suck and are outdated

Biznology

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Admit it.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

With its progression of benignly named yet ferocious algorithm updates (Farmer, Panda, Penguin), Google continues, in its efforts to battle webspam, to confound and make life more difficult for legitimate SEO professionals and their clients as well. How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition?

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. However, it may be surprising to learn just how far from basic keywords we have traveled. Digital marketing guru Neil Patel has shared the story of how his organic reach soared by 206% by focusing on using long-tail keywords.

Do Keywords Matter?

Synecore

One area that is rapidly changing is the use of keywords. In 2011, Google started encrypting end user search data, effectively hiding that information from marketers and business owners. Couple that with their periodic search algorithm updates and you start to wonder if even pays to spend time trying to find the perfect long tail, low competition keywords for your marketing efforts.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising. Keyword Definitions.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Step 2: Fill in those topic buckets with keywords. Step 4: See how competitors are ranking for these keywords.

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. So, What is a Keyword?

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Your organic keywords obtained from your analytics program. Awareness.  Ideas.

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6 Ways That Nonprofits Can Improve Their Keyword Research

Hubspot

When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. The good news? Focus with SEO is key.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords. Always Be Keyword-ing. Sweet!

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. If you think about it, at the heart of every search on Google, there’s some kind of intention. Or by using a pet-safe product?

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

It''s been a busy month for Google, the 50 billion pound gorilla of the search world. summarizing her opinions on the changes from Google. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Either way, hope we helped! 4) "black humpback whale jewelry".

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating.

How B2B Advertisers Can Deal With Google’s Sidebar Changes

KoMarketing Associates

A little more than one month after Google announced it would no longer be serving paid ads on the right sidebar in desktop results, advertisers and marketers alike are still adapting to the changes. Use the Google AdWords bid simulator  on existing and new campaigns to get a better grasp of what type of budget is required to maintain one of the top ad positions. Focus on Mobile.

Google took my keywords. 10 resources to get them back

Biznology

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. Google Analytics  is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google Google has always “not provided” some keywords but it is now encrypting  all  keyword search activity — except for clicks on Google ads. Image via CrunchBase. What do we do?

Long Tail SEO - 60+ Articles

Aggregage

One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ).  thought it would be helpful for me to share what I’ve found so far.  As I find additional materials, they will become available through the site on the appropriate pages such as long tail seo.

Best Keyword Research Tools

Writtent

Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. But knowing the keywords your prospects use to find you online is more than just good SEO — it’s also good market research. Google Adwords Keyword Tool.

How to Build a Keyword Strategy That Turbo-charges Your School's SEO

Hubspot

With majority of prospective students researching colleges, graduate programs, and private schools online, schools keyword research and SEO fueled content creation should no longer be optional. Google. Start by choosing the keywords that draw these potential applicants to your site. Tips for Keyword Research That Will Help You Rank in Search. Where do they turn?

Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Google Apps — I have my Google Apps for Work install for Gerr.is but use it everywhere. We’re off to the races!

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How To Get Super Smart On Keyword Research In One Hour

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. Keyword research can be fairly technical and confusing. It wasn’t until relatively recently that SEOs could game the Google algorithm to obtain better results.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” Which need to be discarded?

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. You can target by geography, by interest, by device, and by keyword.  Skyglue takes Google Analytics to the next level. look it up.