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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. From a usability perspective, Avi Wilensky pointed out how adding extra padding to buttons and navigational menus will help minimize “fat fingers” and added user frustration.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Does PPC advertising help with branding? Geo-Targeting Basics: A How-To Guide on Setting Up Geo-Targeting in Google, Yahoo and MSN by PPC Hero. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#.

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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Not only must developers compete against dozens of other all-in-one suites and special-purpose SEO tools , but also continually adapt to the changing nature of search, whether that’s the increasing importance of voice search or the thousands of changes Google makes to its algorithms each year. The Products. Funding rounds: bootstrapped.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Christine: It seems like understanding the people you’re helping and connecting them with solutions is a big driver for you. I love reading. I love writing.

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Humans of Marketing: Tyler Brewer

Conductor

When I went to college at Boston University, I really didn’t know what I wanted to do, and I was hoping that talking to people would help me figure it out. I’ve been doing this since 2011, and it was around that time when some of the big changes to SEO and Google search were happening. That’s what motivates me.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . After being exposed to Google display ads, Facebook video ads, a buyer types your domain into search bar, navigating to the site and converting. It’s too simplistic. . So, what is the hold up? . .