Marketers Are Dramatically Underreporting Results from Twitter
Digital B2B Marketing
NOVEMBER 21, 2013
On my site ( B2Bdigital.net ), Google Analytics is underreporting Twitter traffic by 30%! The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week. has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. The impact is big.
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