Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles. Information from publisher’s own research studies may be biased and does not allow for objective comparisons across properties. Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. URL shortener, you can often see what content they share by looking at their bit.ly account. MORE >>

Here are the free tools Margetic advised using immediately to hear the social media conversations impacting your business: Google Alerts : Whenever your company or your industry is mentioned online, Google will notify you. Instead, people are sharing information and driving relationships,” Margetic said. Pinterest: Find out if your content is being repinned by going to “[link] company’s URL.” Social Media b2b social media fans google alerts LinkedIn pinterest social media social media training twitter ” For example:   [link]. MORE >>

Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays more attention to overall site cleanliness and architecture. You use the research to build your content strategy and information architecture. More importantly, the old stuff is taking up slots in Google’s index, distracting the algorithm in its attempt to rank your content. Panda (Photo credit: Wikipedia). You do the keyword research. Clean house. MORE >>

Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries. and a Google bot! 1) Webmaster Tools. 2) Screaming Frog SEO Spider. Yikes. MORE >>

However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. blog offers built-in RSS and the ability to easily hook right in to Google Webmaster tools via a dynamically-created sitemap. You can add plugins that automagically optimize your site for search as well reduce the friction associated with sharing by dropping share buttons into your content from Pinterest, Facebook, Tumblr, Twitter, and even Google’s +1. Make sure it includes source(s), creator(s), and its home URL. MORE >>