How Does Content Marketing Help with SEO?
AUGUST 19, 2016
There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. By giving them something new in the form of new data or statistical information, they’re more likely to publish your content.
Enhance Your Google+ Presence - Stake Your Claim to a Custom URL
NOVEMBER 4, 2013
Last week, Google+ announced the availability of “vanity”, or custom URLs on a rolled out basis for pages and for individual profiles. Custom URLs allow users to advertise their profile in a more efficient way. So, will the roll out of new vanity URLs kick off the great Google+ land grab of 2013? google plus , google , social media Not exactly.
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.
Two more Google Webmaster Tools tips and tricks
MARCH 31, 2015
Last week I shared a couple Google Webmaster Tools tips and tricks with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Google wants you to be successful! saved the best for last. Pathetic!
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
MARCH 31, 2015
Google is about to update their algorithm again, and this time it could have a big impact on your business. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness.
Optimizing your site information architecture (IA) for Panda
JUNE 6, 2012
Last time I wrote about cleaning house and freeing up Google’s index for your best content. If users within your target audience type key phrases into Google, they will look for those words in your navigation when they land on your pages from Google. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish.
Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
OCTOBER 8, 2016
Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. Below from Google: Configure your Salesforce account.
Google to Businesses: You Have Until April 21st to Get Mobile Friendly
MARCH 6, 2015
Attention all business owners with non-mobile-friendly websites: courtesy of Google, you now have another reason to dread mid-April this year. On April 21 st , Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results. Image courtesy of Google. Google’s parenthetical note, not mine}. Dang….
8 (Free) Google Resources B2B Marketers Need To Know
APRIL 16, 2015
Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference.
5 Ways to Maximize Google Webmaster Tools for Better SEO
NOVEMBER 25, 2014
Google Webmaster Tools is a powerful resource for website owners, webmasters and SEOs alike. Once you’ve set up Google Webmaster Tools , you might be wondering what to do next. If you need basic tips, check out our Beginner’s Guide to Google Webmaster Tools. Then, type in the URL of the page you’d like “demoted” or removed and click Demote. 2.
Why your business needs to claim its Google Places page
MARCH 26, 2013
Google Map on iOS (Apple) or Google via their Android phone. Your Google+ Local Page information. Google Places is now Google+ Local This part may be confusing, but Google used to have a service which is still operational called Google Places. Move past anything you may or may not have heard about Google+. Immediately.
Maximize your SEO benefit on Google+ in 8 simple steps
NOVEMBER 8, 2011
Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. Here’s my Google+ public profile. Image by entertailion via Flickr.
Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. Google calls this “ setting up a property.” Enter the website URL.
20 Tips for More Efficient Google Searches
Buzz Marketing for Technology
JUNE 27, 2008
20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives. From work or school, research, to looking up movies and celebrities to news and gossip, Google is the go-to search engine. educational information: ["dumb little man" research *.edu]. Subscribe via RSS. Quotes.
Help! What Do I Do Without My Analytics Data?
MARCH 24, 2016
We need those numbers to make informed decisions! There is obviously no one answer but there are often workarounds. I’ve outlined a few below: Restoring a Google Analytics Profile. First and foremost, if you ever accidentally delete a Google Analytics profile or have one deleted on you, there’s a chance you can get it back. Sort the file by URL. Last week I turned 34.
Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
OCTOBER 18, 2012
And if there's anyone who knows a thing or two about these link removal requests, it's the fine folks over at Google. As post-Panda marketers , we all know that Google doesn't look kindly on sites engaging in sketchy link behavior, and as such, many of us have gotten pretty vigilant at ensuring we don't have a bevy of spammy links coming in to our site. Only include one URL per line.
An Introductory Guide to Google’s Search Console
NOVEMBER 23, 2016
Do you have a direct line to Google? You know, that “ red telephone ” you pick up that helps you cut to the front of the line for anything Google related? The next best thing may be the Google Search Console. What is Google’s Search Console? Search Console, formerly Webmaster Tools prior to May 2015, is a no-charge web service by Google for the individuals who manage website properties. Search Console reports key aspects important to the success of your website in Google and provides webmasters with support, learning opportunities and resources.
Google AdWords Expanded Text Ads: Best Practices For The New Format
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Google’s new ETAs provide for an increase of 50 percent more ad space. And, businesses are now having to scramble to update their ads before Google stops supporting the old format in January. Dissecting the Expanded Text Ad.
A Beginner’s Guide to Google Webmaster Tools
JULY 2, 2014
To keep your website in tip-top shape, you should use Google Webmaster Tools (GWMT). Think of this Google feature like a toolbox full of fine-tuning agents that can help you improve your website. GWMT GWMT isn’t just about performance either; you can learn how customers find your site and use this information to tweak certain pages and boost website traffic. Site links.
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Because we’re focused on using Analytics to create content that gets results, the very first thing we should talk about are Google Analytics goals. Now, why would that be helpful? Sound good?
Useful Google Analytics: Goals and Attribution Models
JUNE 2, 2014
Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. • Types of traffic: direct traffic (people who type in your URL), search engine traffic, paid traffic, or referring websites. Then you can make changes as needed.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list. What’s not?
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
Back in October of 2011, when Google first announced it would start implementing HTTPS/SSL encryption on all searches of logged in Google users, I raised an eyebrow. To clarify, I said Google’s HTTPS encryption is killing organic SEARCH ENGINE OPTIMIZATION, not organic search itself. So why has Google? Rebecca and Todd are sure to be on Google’s naughty list.
7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
SEPTEMBER 28, 2016
First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. So how do you help increase the organic CTR of your blog?
Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
SEPTEMBER 20, 2016
“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core. ” in Google. According to Google).
7 Factors That Could Be Skewing Direct Traffic In Google Analytics
EMagine B2B Blog
DECEMBER 3, 2014
The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. Google Analytics SEO So what?
An Overview of Google Analytics Goals & Conversion Metrics
MAY 25, 2013
There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure. If you’re running a pay-per-click campaign, you measure conversions. It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Visits.
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+? Need some help with this? SEO Social Media
19 Reasons to Use Google Analytics for Your Business
MARCH 16, 2011
Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. In order for this feature to work, your site will need to include the search variable in the search results URL. 4.
How to Insert Google Calendar Invites in Your Marketing Emails
MAY 26, 2014
They help you get in front of your target audience and have some much-needed face time. Insert a Google calendar invite right in your next email! These calendar invites are really just long custom URLs that you can hyperlink in the body of your marketing emails. It only takes a few minutes and can help boost event attendance, so why wouldn''t you use it? action=TEMPLATE.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. Google Review Count: 46,500. Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count: 29,800. and Amazon.com.
Fathom SEO Pulse #49: Phantom 3, More Google Local Changes & More
DECEMBER 10, 2015
Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Although Google has not confirmed anything, it is possible that Phantom 3 is another Quality Update to the main algorithm. Google Drops Local One-Boxes & Pins From Search Results?”. link]. ” [link].
The 14 Best Content Planning and Research Tools
MAY 17, 2016
There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Users can add checklists, labels, and due dates, and project information is kept in sync across devices. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Google Review Count: 4,970,000.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. and a Google bot! 1) Webmaster Tools. Yikes.
What to Consider Before Setting up Google Tag Manager
EMagine B2B Blog
APRIL 8, 2015
In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. If you’re “sold” on Google Tag Manager, and are considering taking the preverbal plunge into the world of tag management, I would recommend that before you dive in that you take a step back and put some time into a well-thought-out plan for implementation. Who should have access?
26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
JULY 1, 2014
Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post.
Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
OCTOBER 31, 2014
As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors. How has Google changed in 2014? The following content factors that increased from last year in top ranking URLs: Length of text in characters = 8, 313 and word count = 975. People want holistic content.
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
Unfortunately, some of the most important information you want to showcase is on your services or industries-served pages. In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? Be sure you have rich, informative content. Moz.com has great tools to help you identify which sites have high authorities.
7 Local Business Listing Sites You Should Claim Now
AUGUST 21, 2014
But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page. In this case, you’ll need to prove it’s your business before you can change any information. ” 5.