SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Our entire business revolves around using paid media to help drive inbound marketing. Use Google Analytics to gain insights. “I Use HubSpot Ads Software to make reporting easy. Use paid media to drive inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. All of these related Google searches are LSI keywords that you can weave into your post.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking. SEO Keywords. What is SEO? Why is SEO important?

Statistics 94

Statistics SEO POS Lead Scoring 94

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. My personal thoughts and experiences as an industrial marketer and consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Only B2B

MARCH 10, 2022

It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective. HubSpot provides a CRM for free. Free SEO analytics reports are available from Google Analytics. This regard for data may help you drastically improve your inbound lead creation. Notice a trend here?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Hubspot

APRIL 22, 2020

If you're a marketer that has thrived on search engines, it could be helpful to familiarize yourself with how the up-and-coming generation aims to discover new products, events, experiences, or information online. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

SmartBug Media

JULY 27, 2020

It can improve user experience and help visitors find your website. SEO is best implemented as a long-term strategy rather than a short-term plan, but there are some ways to quickly improve your rankings for your website. First, start by analyzing which tools and resources you have available to help you with the process.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Use the Right Keywords. Optimize Content to Obtain Google Featured Snippets. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

accelerate agency

MAY 9, 2020

If your page isn’t ranked on the first page of Google, it’s not doing you much good. Worthwhile results can only come through hard work over a long period of time. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Like most consumers, you start with an internet search, typing something like "refrigerators" into Google. Keyword strategy. The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Televerde

DECEMBER 1, 2020

They open Google and search the internet for solutions. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. Your SEO should focus on helping visitors and gently nurturing them. SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JANUARY 24, 2020

They're usually keyword-centric. These should also be keywords. Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. Google favors headers. That's why it's important when using header tags to make sure they're correctly matching a keyword intent.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

nDash

AUGUST 25, 2022

Online content writing courses can help you achieve these goals. Once you understand the realities of content writing, taking an online course can help you navigate your journey. . Taking a course on content writing will help today’s content writers meet tomorrow’s demands and changing landscape. Top Content Writing Courses.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MARCH 19, 2020

But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. Here, let's explore how SEO can help you meet all your marketing goals, even if those goals don't require organic traffic. Keyword Research. AI") and long-tail (e.g.,

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

JUNE 5, 2019

Unsurprisingly, online product searches -- especially on Google -- are booming. In Q4 of 2018, spend on Google Shopping ads rose by 43%. Although Amazon is still the first stop for many customers' product searches, Google isn't far behind. They also report that 35% of users purchase a product within 5 days of the Google search.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Google’s algorithm is centred on delivering valuable information to users and blogging is a practical way to do just that.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Don’t just target keywords, be strategic.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

NOVEMBER 6, 2019

But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results. In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. We'll also explore contextual keyword targeting and how to get started with contextual ads.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Ledger Bennett

MARCH 25, 2020

Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

SEPTEMBER 19, 2017

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog's architecture, too. Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. What Is a Pillar Page?

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. The Long and Short of It. Short Keyword: SEO. And do you know what goes hand-in-hand with SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

MAY 31, 2018

Natural language processing helps systems like Alexa, Siri and Google Assistant "understand" what you say. Natural language generation helps them "respond" to your queries. Says search expert Duane Forrester at Yext: “If we look at pure search results, AI is deep in the mix, helping to sort the results we do still read.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. If a company implements a good local SEO strategy, Google will automatically display results based on the location.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. These factors include, but are not limited to: Keyword Research. Poor Keyword Research. Additionally, proper keyword research is the key to getting the traffic you need on your website and blog. Content Distribution.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Is the Content Really Failing?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

OCTOBER 25, 2019

The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Great slugs use keywords to describe posts. Keywords are words that have a lot of significance to them. If you’re targeting a long tail keyword (i.e.,

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. 2) Evolve your keyword targeting strategy. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Golden Spiral

MARCH 28, 2019

You overcame your some of your lingering inbound marketing fears (and helped executives do the same). You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Website traffic hasn’t skyrocketed.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74