SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Hubspot

APRIL 29, 2019

Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. Our company recently purchased HubSpot, but we’re not using it much. She can write content, manage HubSpot, and create graphics. She’s smart and enthusiastic but very tactical and needs direction.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. This means that if you rank first on Google, below the Featured Snippet, and your keyword was searched 10,000 times, you can expect 1700 visits.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

NOVEMBER 22, 2021

Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. How web analytics can help you improve content marketing. Quick Takeaways.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Historically, the name of the SEO game was finding the intersection where high volume and low competition keywords meet.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Martech

JUNE 10, 2022

HubSpot rolls out new product features almost every day, and some of the most exciting updates from the past month include: Playbooks, call transcription and call coaching are now available in the Professional level of Sales and Service Hub. Records imported from Salesforce to HubSpot can now be filtered using the native integration.

Enterprise Management 84

Enterprise Management Hubspot Features Ideal Customer Profiles 84

Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

SmartBug Media

DECEMBER 8, 2020

However, Google considers this subdomain a separate property. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. HubSpot has multiple tiers of their CMS based on your marketing needs.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. And this is where natural language processing (NLP) can help. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. In 2018, Google set out to change that.

Hubspot 99

Hubspot SEO Design SERP 99

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + The History of Google Sandbox. Source: Hubspot. Google Sandbox is an idea that dates back to 2004. Or are you?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Marketing Insider Group

JUNE 19, 2023

How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. Content can help to build your brand in several different ways. Content marketing can be a highly effective way to build brand awareness.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

NOVEMBER 8, 2022

Your answers will help determine which articles your team can improve. This gives Google the green flag that your content is trustworthy. The key is understanding that more content isn’t helpful if it’s not focused on delivering value. Misuse of keywords will send you to the back of the line. Image Source: HubSpot.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

nDash

MARCH 24, 2022

Google Alerts isn’t a new concept – the company launched this service in 2003 to help searchers monitor the web for new content. Do you need help determining which angles other marketers haven’t already covered? Are you looking for “out of the box” ways to take advantage of relevant keywords?

Google 52

Google Work Management Marketing Management Content Marketing 52

Martech

DECEMBER 28, 2023

In this scenario, the legacy system only outputs data in the.csv format through a conversion spreadsheet (in Google Sheets) because it was previously determined that building a full database interface would tax the available resources. Here is the starting prompt: My initial, generic prompt helped the system focus on “HubSpot” as a keyword.

Work Management 97

Work Management Marketing Automation Services Marketing Management Marketing AI 97

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Optinmonster

MARCH 22, 2024

At the same time, we also believe in making smart, data-driven decisions–and helping you to make those decisions–so that you can spend your resources wisely. HubSpot analyzed comment, view and link data from over 100,000 blog posts. of the keywords that were ranking in Google were from the comments section.

Correlation 77

Correlation Lead Scoring Lead Ranking Traffic 77

accelerate agency

SEPTEMBER 28, 2020

Google crawls hundreds of billions of pages to get to those it considers most useful to searchers. And while they haven’t ever said so publicly, it’s believed Google uses around 200 signals when they’re assigning ranks. Provide Google with content that’s valuable and unique and it will reward you with higher rankings.

Google 52

Google SERP Keywords Domain 52

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. Improve your website's SEO using Google Search Console. Buy ads on Google through Google Adwords. You may have heard of this little thing called Google. But Google is more than just a search engine.

Google 78

Google Adsense Tools Doubleclick 78

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. All of these related Google searches are LSI keywords that you can weave into your post.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Anyword

MARCH 23, 2022

There are plenty of tools out there that help you measure how well your copywriting performs after it’s been published. Look to the helpful tools available (usually for free) on the market. The first step: Google Trends. Google Trends: Trend Tracking + Demographics. Why should Google Trends be our first step?

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. Google recently moved all websites to mobile-first indexing.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. This can help position your business as a thought leader in your industry. We find it is OK to use for helping create outlines, dig up research, and give you a starting point. Remember that the goal is to help your audience make progress toward their goals.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. It helps build customer trust, improves the user experience, and it can ultimately boost your search engine ranking. SEO Keywords. What is SEO? Why is SEO important?

Statistics 94

Statistics SEO POS Lead Scoring 94