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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

They met at software startup Bitium, which they helped lead to an acquisition by Google. They are also investors, corporate advisors, and co-founders of Agency18, a firm that helps mission-driven companies adopt the Unsold Mindset.

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. About the Author Philipp Humm is on a mission to help people discover the storyteller within each of us. His clients include Google, Visa, and Oracle, to name-drop a few.

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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.