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Smashmouth Marketing

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.

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Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program

Smashmouth Marketing

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. While rallying the troops to help is the best way to develop the content make such a program successful, I advocate a full time hire whose main responsibility is success of your social media efforts.

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Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

They are all about helping out a certain niche of prospect. Prospects would rather google up a solution and issue a PO than be called on by sales people. They’re not selling. They’re equipping. It’s perfect. It’s exactly what I’m talking about. I'll add to this with one comment. Marketers need to make a similar shift.

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Chris Brogan: "Empower the Users" (Prospects)

Smashmouth Marketing

They are all about helping out a certain niche of prospect. Prospects would rather google up a solution and issue a PO than be called on by sales people. They’re not selling. They’re equipping. It’s perfect. It’s exactly what I’m talking about. I'll add to this with one comment. Marketers need to make a similar shift.

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Lead Generation Tips - Make your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Google Reader - still the easiest RSS reader going. I was already doing a majority of the list, but then it got me thinking. Read up, schedule the best for tweets on HootSuite with Send Later.

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Lead Generation Tip - Make your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. Google Reader - still the easiest RSS reader going. I was already doing a majority of the list, but then it got me thinking. Read up, schedule the best for tweets on HootSuite with Send Later.

article thumbnail

Lead Generation Tip - Make Your Social Media Presence Known

Smashmouth Marketing

A while back, I read an article by Chris Brogan that discussed 19 chores we could each do daily to help us maintain an online presence. I've got it all decked out with columns, tabs, subjects, friends, you name it Google Reader - still the easiest RSS reader going. Read up, schedule the best for tweets on HootSuite with Send Later.