Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

FEBRUARY 24, 2012

Google sales and marketing disconnect and you will find thousands of articles written on this topic. Recently, a manufacturing client retained me to help them improve their industrial lead generation program. However, there is a serious disconnect between sales and marketing when it comes to defining a qualified lead.

Lead Generation 60

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 60

Industrial Marketing Today

JANUARY 3, 2011

A business blog will help you do all that but what about finding new leads and more sales opportunities? Business blogs help marketers generate more sales leads by: Rapidly growing the number of pages indexed by Google and other search engines. RSS feeds will help your readers stay current whenever you post new content.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

SEPTEMBER 26, 2011

This will help you gather lead intelligence that is important for segmenting and improving relevance. For step by step instructions on how to add Google Analytics (Free) to your emails, head over to my post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Don’t hit the panic button yet!

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

DECEMBER 22, 2011

I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. How Relevant Marketing Content Helps B2B Branding. That’s the power of inbound marketing with content.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

JUNE 22, 2012

Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. It is very important to tie together marketing activities with a robust set of analytics to help you track every online interaction. How is industrial marketing helping you produce leads and sales opportunities?

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Industrial Marketing Today

NOVEMBER 28, 2010

An SEO consultant can help you develop an effective keyword research strategy based on their industry knowledge and expertise. Optimizing different pages within your site for different keywords will help you achieve the best results for each keyword. For example, the search term “industrial valves” yields 2,180,000 pages in Google.

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Industrial Marketing Today

JULY 1, 2011

Application notes help to: Educate your engineering audience about the latest developments and new applications. Application notes not only help to engage with an engineering audience, they are very flexible because they can be used in e-mail marketing, blog posts and/or as content for Websites. Email marketing metrics.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

MARCH 29, 2011

Google it and you’ll find plenty of research studies to back that up. Here are some additions that you can make to your Website that will help to engage site visitors: Add a “live chat” feature. Do they need help finding the right part number? I am not making this up just to scare you. Try to put this above the fold.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Industrial Marketing Today

SEPTEMBER 20, 2010

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. Achinta Mitra September 28, 2010 at 11:30 am @S.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. I’m glad that you found my article helpful. Heck, even MS Word kept flagging curation as a misspelled word. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 1, 2012

Google strategy vs. tactics and you’ll get 4,030,000 hits so there is no sense in me repeating all that here. That’s my take on how a good marketing strategy helps manufacturers and industrial companies generate leads and grow sales on a regular basis. Yes, there is a big difference between strategy and tactics.

Tactics 60

Tactics Planning Paid Search Agency High Quality Lead 60

Industrial Marketing Today

JUNE 22, 2011

Send them valuable content that will help to move them to the next step until they are sales ready. Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP).

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Here’s my description tag from the same post (NOTE: it is not the default first paragraph): Don’t go crazy stuffing keywords in your page’s keywords tag because Google does not use the keywords Meta tag in page ranking. Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

APRIL 14, 2012

This content marketing strategy has helped us achieve several top 10 rankings in Google for competitive keywords and phrases. I know I’m excited about the future and look forward to the years ahead working diligently to help my clients generate more leads and drive sales.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

DECEMBER 22, 2010

from my Google Analytics, the number of inbound links received, retweets and other social sharing. I hope you’ll get some value and practical help from reading or rereading these articles. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. Marketing Automation vs. Inbound Marketing.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

DECEMBER 7, 2010

Helped 9% more sales reps make quota and shortened ramp up time of new ones by 10%. Google “lead nurturing” and you’ll get back 81,900 results. Raised win rates on marketing-generated leads by 7% and reduced “no decisions” by 6%. What is lead nurturing? So there is no dearth of information about it.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 1, 2011

See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence” ). Visit my company’s website if you need help with your industrial e-mail marketing. Look beyond open and click-thru statistics from your last e-mail. Need examples of effective industrial e-mail marketing?

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

AUGUST 26, 2011

Such a specific search will most likely be done using a parametric search application on a known vendor’s site or a vertical search engine like GlobalSpec and probably not on Google. These buyers are not looking to engage, they want complete product specifications.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

AUGUST 24, 2009

That led me to other popular search terms like blog content creation, content creation help, online content creation etc. Google is not the only source of content ideas. It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. No one likes to read text that sounds like a sermon.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 8, 2012

Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Google defines bounce rate as “The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” In short, you may have a leaky industrial Website. See my earlier post, You’ve Got Traffic.

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Ranking Leads 60

Industrial Marketing Today

DECEMBER 17, 2010

I find it very helpful to write down bullet points to go from objectives to actionable items on a client’s site. At the very minimum, the free Google Analytics code should be installed on your web pages. Don’t be fooled into thinking that Google Analytics is not very capable just because it is free.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

OCTOBER 10, 2011

I can’t think of a single conversation about website redesign that I’ve had with industrial companies that didn’t start with or include the following, “We want our website to be on the first page of Google for … (fill in your own keywords and phrases).”. After all, why would you create a site that no one can find?

Marketing Websites 60

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

For example, the search term “industrial valves” yields 238,000 pages in Google. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences. However, about all you can expect here is the visitor bookmarking your site for future visits.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

AUGUST 24, 2010

Install site analytics, the free Google Analytics is a good start. Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers. If necessary, rewrite or edit the text to address critical pain points of your prospects and customers.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60