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6 SEO Experiments That Help Reveal How Google Works

Ahrefs

In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works. Google recently downplayed the importance of links, but what happens if you disavow the links … Read more ›

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

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Google ‘Helpful Content’ Algorithm Update Launching Soon via @sejournal, @MattGSouthern

Search Engine Journal

Google announced it's launching a new algorithm update next week called the helpful content update. The post GoogleHelpful Content’ Algorithm Update Launching Soon appeared first on Search Engine Journal. It aims to devalue content written primarily for SEO.

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Google Teases Update To Helpful Content System via @sejournal, @MattGSouthern

Search Engine Journal

Google teased a forthcoming update to its helpful content system at I/O. The post Google Teases Update To Helpful Content System appeared first on Search Engine Journal. Here’s what we know so far.

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Google Rolls Out December 2022 Helpful Content Update via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms another helpful content update is rolling out across search results. The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal. It started on December 5 and will take two weeks to complete. .

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Advanced tips don’t just help you research. Advanced tips don’t just help you research. Also, Google will get rid of operators from time to time.