Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. So what makes Google+ special? MORE >>

Tweet I’ve recently run into a slew of “small” Google Analytic (GA) problems with my clients / prospective clients — enough that I realized I should write about them as these “small” problems often impact business in a huge way. business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. The Easy Fix: Have your agency or designer set you up as an Administrator using your Google login information. For detailed instructions, see this Google help page. Nor should you! MORE >>

If you set up goals within Google Analytics, Google will start tracking social media activity for these goals.  If you go to the traffic sources section of Google Analytics, select all traffic and then select the relevant goal you can view the conversion rate across any channel. If you don’t have goals set up in Google Analytics or an equivalent analytics program, then consider doing so as soon as possible! Easily Optimize Your Content for Google  . 'By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. percent. MORE >>

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple:  Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This What has been happening even before the real names scandal is the scandal that any and all Google Plus profiles that were not simply real users with real names were deleted en masse. Until Google Plus, there was only one true source for real-time news and real-time trends: Twitter. MORE >>

If you weren’t around then (and I suspect most of the Google decision-makers weren’t) I know it’s hard to believe that consumers actually rose up and made such a stink that a mega company completely reversed course about something, but they did.  So now we’ve got the New Google and for professional searchers it tastes about as good as New Coke.  Here’s the vanilla article from Lance Ulanoff at Mashable, announcing its birth:  Google Merges Search and Google+ into Social  Media Juggernaut.  I’d argue that Google is “free,” but whatever.  Google techologies SE MORE >>