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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Create a specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event. ·

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. For example, you might create a Google Post confirming your updated information to those searching for you on Google.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get. Going to a trade show? Here are some other ways you can collect interview-style research without ever talking to your personas: 1. Use surveys.

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5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience. These include: Hashtags: Create a hashtag for the event and use a hashtag aggregator like Tagboard or Keyhole to track it across multiple social media networks.

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Inbound Vs Outbound Marketing Channels

Martech Advisor

One way to build sustained traffic with least ROI (when done right), is creating content that is capable of ranking in top positions (at least Page 1) in Google for target keywords. Text is the primary mode of search traffic currently, although videos are increasingly part of search results even on Google’s primary results pages.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Tweets with hashtags are used by celebrities and TV shows to create engagement with fans and buzz about entertainment. Create your Google+ Company Page. Plus, it’s Google! How can you not create a Google+ page?

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7 B2B Marketing Tactics to Master in 2021

Delivra

There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Event marketing , like attending trade shows, is one of the oldest B2B product marketing tricks in the book. Come up with a few hypotheses and dive into spaces and communities yourself.

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