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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

Another tactic you can use is to repurpose your best-performing content as a template for creating native ads. Here are some key platforms and associated strategies to consider for your next paid campaign: Google Display. With 90% of internet users seeing ads on Google , the search engine giant is a no-brainer for B2B marketers.

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Creating Buyer Personas That Drive Results: A Marketer's Guide

SmartBug Media

No matter which approach you ultimately take to creating your business’s buyer personas, creating a buyer persona template can help keep you true to your mission. Use a free service such as Google Forms or SurveyMonkey to create an online survey that you can send out to your customers, then look for trends in the responses you get.

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20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. The simplest way to ideate a social media campaign is to create weekly theme-based campaigns, where you can introduce a hashtag or theme that is unique to your brand.

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The Ultimate Guide to Internet Marketing

Hubspot

Consider hosting a Twitter chat, posting surveys on Instagram, or creating fun contests on Facebook. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example]. Many other female athletes have also used the hashtag. Internet Marketing Strategies.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Twitter Ads. Twitter Advertising.

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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Simple and straightforward, Twitter is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. Think about it. Fill in your bios and “About” sections.