Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it?
28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
OCTOBER 23, 2012
Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. 62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Twitter Tips for Newbies. How to Grow Your Twitter Following.
10 Beginner Twitter Tips for A/E/C Firms
FEBRUARY 12, 2013
Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Tweets, hashtags, and mentions…oh my! While these words sound strange, Twitter itself is actually quite simple. Interact.
How to Build Your Twitter Following (for Free)
MARCH 5, 2015
Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even worse. I’m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter. Tweet often.
How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
JULY 31, 2012
Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. Once you have identified the content that drives the most traffic, use them as fodder to share on Google+.
Everything You Need to Know to Successfully Live-Tweet Your Event
JULY 3, 2014
Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you. Choose a hashtag and promote it. Make your hashtag short and sweet so people have plenty of characters left to tweet takeaways and quotes -- t hink #USMNT instead of #USMensSoccer. event hashtag].". Interact with your Twitter audience.
Hosting a Google+ Hangout on Air for Your Healthcare Organization
MARCH 10, 2014
More and more health systems, hospitals and physicians are using Google+ Hangouts on Air to replace webinars and news conferences. Additionally, it is important to set up your Hangout on Air on Google+ properly and give it a professional appearance prior to promoting it. Make sure to include the time, date, description, presenter bios, hashtag and a link back to your website.
How to Socialize an Event
OCTOBER 21, 2013
Here’s how. 1) Pick an evergreen hashtag. We could have picked hashtags like “#MotoXBrasil2013,” “#MotoXMexico2013,” and “#MotoXPeru2013,” and this would have been delusional -- did we think that the events would be so popular that people will use the hashtag until the next event called MotoXBrasil2014? hashtag like #MotoXBrasil2013 would last for two days, best case.
Make a Blockbuster: 8 Tips to Promote Your Webinar
OCTOBER 23, 2015
Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. Create your event hashtag early in the process and include it in your social sharing from the start. You should also create an event in Google+. What if you gave a party and no one came? Make a promotion plan. Create your landing page. Send your first email.
20 Proven Ways to Increase Engagement With Your Audience
AUGUST 14, 2013
In fact, studies by Google have found that 90% of web users may switch between tablets, computers, smartphones and televisions to accomplish a single task. We’ve compiled data-driven ways you can increase the stickiness of your content marketing , LinkedIn, Twitter and Facebook presences: Content Marketing. 1. Twitter. Don’t Abuse Hashtags. Why Engagement Matters. link].
73 Experts Reveal B2B Marketing Trends to Leverage in 2017
DECEMBER 14, 2016
It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. Marketing automation. Personalization. Influencer marketing.
Promoting Your Content: You’ve written great content, now make sure people see it!
FEBRUARY 19, 2016
Also, you can even add a link to your blog in your email signature block. The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. Remember to use hashtags around the subject matter and keywords. Keywords can have hashtags added to them and they should be included in the text of social posts. 5. Guess what? Your Website.
Content Marketing on a Shoestring Budget: Distribution
JULY 23, 2013
Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. On Facebook and Twitter, be sure to use relevant hashtags. Ooh, #thingsmydoghaseaten is trending! I’ll be Twitter famous in no time!”. Use search-engine ads on sites like Google and Bing. As promised, there will be puppies. Lots of graphics.
A Marketer's Guide to Accumulating Awesome Online Reviews
MARCH 15, 2012
presence ), Google Places, and Insider Pages, and give your social media accounts some real estate dedicated to online reviews. Include Links to Your Review Properties in Your Email Signature. Links should be included in the email signatures of everyone in your company, especially those interacting with customers on a daily basis. Survey says: Very! Leverage Your Blog.
5 Ways to Promote Your Webinar
DECEMBER 6, 2013
Ask people in your organization to add a line to their email signatures that promotes your event, including a link to register. Set up event pages on sites such as Facebook and LinkedIn, and promote the webinar on Twitter and on your organization’s blog. On Twitter, the two-week warning probably will not be effective. Did anybody come other than family and neighbors?
78 Questions to Ask Before Launching a Blog
Savvy B2B Marketing
JANUARY 21, 2010
What's hot on twitter that's also relevant to your business? Do you have an editorial calendar set up? (A free google doc spreadsheet is a great way to capture, manage, and share your calendar as well as your to-be-scheduled post ideas.) What tools will you use to track those statistics - google analytics, native platform tools, social media tools like twitter searches and trackbacks?
35 Ways to Market Your Blog
SEPTEMBER 27, 2010
Include the blog URL in your email signature. Many business owners forget to tell employees to fan their own sites on Facebook and Follow on Twitter. Leverage Twitter Hashtags. When you promote your blog via Twitter, use relevant hashtags (i.e., By using services such as PR Newswire, Marketwire or PR Web, you can get your blog link placed in sites like Google, Yahoo! Submit your site to Google. Listen to customer issues on Twitter and respond with links to blog posts that answer their problems. It never fails. Fan Yourself.