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10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Simple and straightforward, Twitter is a solid starting point for most businesses. Requiring minimal setup and providing a place to go back-and-forth with followers directly, there’s reason why Twitter remains the go-to platform for customer service. Publish content, news and opinions relevant to your industry.

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17 Proven Methods to Get More Email Subscribers Today

Optinmonster

Add an Optin Link to Your Email Signature. If you’re using WordPress, you can easily see your most popular posts in your dashboard by using MonsterInsights : MonsterInsights is the world’s best Google Analytics plugin for WordPress. Once you’ve created a campaign you’re happy with, go to the publishing options.

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

A Bazaarvoice survey published some interesting complementary survey results of its own just a couple months back, citing that 51% of people actually found user-generated content more important than the opinions of their friends and family. Include Links to Your Review Properties in Your Email Signature.

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”.

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The Ultimate Guide to Marketing Campaigns

Hubspot

“The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31, 2018.”. Then, I’d define my primary campaign KPI: Instagram branded hashtag mentions. How and When Will You Publish? Email open rates and click-through rates.