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The B2B marketing ironies of our time

Biznology

Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone.

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How Long Does it Take to Get Results from Content Marketing?

NuSpark Consulting

If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. That said, there are some generally accepted guidelines to help you assess if you’re on the right track. So, there’s your rough guideline of what to expect. Let’s get social.

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Event Invitation Emails: How to Create One that Rocks

Hubspot

Event invitation emails are helpful because they inspire interest for the event, makes emails personalized, streamlines the process of messaging. Where: HubSpot. Keep these guidelines in mind: Stick with your branding — Start by choosing the colors that match your brand and incorporate them into your email.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Your content isn’t in the ideal format Google is prioritizing. Don’t believe me? Why content is key in SEO in 2020.

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The Ultimate Guide to RPFs

Hubspot

But with an RFQ, you’re only receiving the quote itself for the service or products you’re interested in purchasing. Out of the stack of bidders, you’ll want to narrow this down to a handful of your top three, five, or 10 favorites to consider, depending on how many you receive or are interested in. RFP Sample Template.

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5 Tips for Giving Constructive Feedback to a Writer

Hubspot

This solves the problem before it becomes a habit and makes the writer more attentive to the guidelines of their assignment. Speaking of guidelines, give your writer some. Does your writer’s assignment call for project guidelines that are more complex or specific than AP or Chicago style? Provide a Style Guide or Cheat Sheet.

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Here’s How Your Content Team Should Do Link Building Email Outreach 

Mailmunch

Some say manually building links is against Google’s guidelines and should be avoided. and psychographic features (interests, preferences, hobbies, fears, etc.). . Although it might work sometimes (as in when you’re targeting keywords they’re not interested in), it’s a good idea to avoid reaching out to your competitors.