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WEBMARKETCENTRAL
SEPTEMBER 18, 2008
The Social Media Email Signature
BTW, Jon has really got the reputation management thing nailed, as a Google search on his name quickly reveals.) In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides.
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WEBMARKETCENTRAL
DECEMBER 8, 2008
Getting More Out of Each Click with "Post-Click Marketing"
These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. Was that you?
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WEBMARKETCENTRAL
JANUARY 28, 2008
Best of 2007: Articles and Blog Posts on SEO (Part 1)
SEO is dead? Balderdash! Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) advice. Go away and leave me alone.
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WEBMARKETCENTRAL
SEPTEMBER 20, 2007
Google AdWords Average CTR and Best Practices
It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? As noted, DoubleClick provides fairly reliable data across those media. 1.2%, 1%-2% and 3%-5%.
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WEBMARKETCENTRAL
AUGUST 26, 2009
How to Create a Cool Social Media Email Signature
The easiest way is to use Google image search. One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A It clearly struck a cord, and traffic-wise, it didn't hurt that Guy Kawasaki tweeted the post. It helped.
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WEBMARKETCENTRAL
SEPTEMBER 8, 2009
7 Ways NOT to Select an SEO Consultant
Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Guarantees.
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