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Best of 2007: SEO Analysis Tools

WebMarketCentral

Look at a Few Page Ranking Tools by Web Worker Daily Dian Schaffhauser offers a brief review of one free tool (DigitalPoint.com's Keyword Tracker & Keyword Ranking Tool, which can be used to monitor a site for ranking on Google, Yahoo and MSN and other engines by keyword over time) and two paid tools. The graph shows you how different Google and Yahoo are for your entered keyword(s).

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7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Other than Matt Cutts (who isn't for sale)—or perhaps someone with compromising photos of Google's search engineer—no one can guarantee any specific rank for a website on any given keyword. Nothing wrong with that, competition is good! Particularly for buyers.) Here are seven characteristics to help avoid hiring one of those types for your next SEO project. Irrelevant experience. Guarantees.

Best of 2009 (So Far): Social Media Marketing, Part 4

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by Dave Fleet In this short but useful post, Dave Fleet outlines the set of social media tools he finds most useful on a daily basis, such as Google Reader for keeping up with blogs, Twitter for real-time communications, Radian6 for social media monitoring, and LinkedIn for social networking. But what metrics are really most appropriate for social media measurement? Social Tagging

Does More Twitter Followers Equal More Traffic?

WebMarketCentral

Keep in mind this is as measured by Google Analytics, so the figures here likely understate reality to some degree.) Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). thought it would be rude not to do so.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Best of 2008: SEM Landing Pages

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Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions. Here are a few of the best posts about SEM landing page design from last year.

SEO Is Not Dead, Just Changing: What This Means

WebMarketCentral

It is changing, however, as Google's plans for search personalization are rolled out. Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user. "SEO is dead." But it's still nonsense.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

In comparison to something like Google AdWords, depending on campaign efficiency, FYIndOut's cost per lead runs 30%-100% higher, but—the leads should theoretically be more qualified, and vendors pay only for accepted leads. Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical.

Examining Google's Practices

WebMarketCentral

Is Google turning into Pat? hope not; I remain a fan and prefer to believe there's still hope for Google —and I'm not saying that merely out of fear of retribution. These tools have been used for years, but Google apparently decided recently that it no longer likes them. That's not the only way Google messes with SEOs. So Google frowns on the practice. Got it.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

After all, alternative search engines have been trying to take the death-by-a-thousand-small-bites approach to knocking off Google for years without diminishing the search giant's dominance. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. Not useful, no follow. Sorry.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

The AdReady application.then allows marketers to manage and track the progress of their ads across Google's AdSense ad network, Yahoo's RightMedia exchange, and AOL's Advertising.com network." well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. PPC Outsource or In-House?

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects.

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TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

However, there are still enough competitors in this space to provide buyers with some leverage; there is as of yet no player that dominates online B2B lead generation in the way that Google dominates search engine advertising. On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

How to Use Social Media to Leverage the Power of Google

WebMarketCentral

While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. This is largely based on the fact that Google is a “backlink-based algorithm” and people would simply buy or find other means of artificially inflating their number of links. Social Tagging

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SEM: How (And Why) To Keep Your Google Content Network Campaigns Clean

WebMarketCentral

Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. These ads have both branding and direct response value. Click Export Report.csv for Excel.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Two More "Google Killers" Take Aim: Viewzi and Site605

WebMarketCentral

As Google continues to dominate the search market despite recent hiccups , still more competitors emerge. Aaron Goldman recently wrote a nice series on Google killers, more Google killers, and Even More Not-So-Natural-Born Google Killers on the Search Insider blog. Site605 is attempting to combine the power and scalability of algorithmic search (Google, Yahoo etc.)

Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? As noted, DoubleClick provides fairly reliable data across those media.

Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Google Campaign Optimizer No Substitute for Experience by StraightUpSearch A prescient blog post on the importance of trusting experience and established best practices in SEM over Google's optimization tool. Techniques that Always Work?:

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Google Drinks a Fighting Problem

WebMarketCentral

Google is screwed up. I say that not to be in any way disparaging of the world's most important search engine and online advertising platform (after all, this is a Blogger blog), but rather out of sincere, heartfelt concern. Yes, our friend Google is in need of.an As Jaan Kanellis recently wrote in Google Previous Query Reason For Crazy Google Rankings? To an increasing degree over the last couple of months, however, Google returns very different results than the other leading search engines, even when the others agree. intervention. Disturbing. Or Britney.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Google and the Parable of the Turkey

WebMarketCentral

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Like the farmer's hungry children, investors are demanding that Google squeeze more out of its turkeys. Before this analogy goes any further, I just want to make it clear that I love Google. Seriously, I am a big fan of Google, which is good because recent news could certainly cause one to spin paranoid fantasies. Consider how much knowledge Google potentially has about its advertisers.

SEO Tool Review: SEMRush

WebMarketCentral

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. It's great to be able to identify such terms; with a bit more onsite optimization and link-building, the site could be moved up to the first page on Google and get a significant traffic bump.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

How can you get the most of out of Google's free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? This one tool lets you explore many others."

Social Media, Cell Phones and Online Shopping: Is Big Brother Us?

WebMarketCentral

And then there's Google. Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. We'd all best hope that Google never abandons it's "Don't be evil" mantra given the amount of information it has about your online life. Is Big Brother watching you? Never Twitter drunk.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Is The Hype Over Google AdWords Quality Score Justified?

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Using Google Knol as a B2B Marketing Tool

WebMarketCentral

Yesterday, Google officially launched Knol , its Wikipedia-like tool for crafting encyclopedic expert articles. No word on how Google will choose to rank competing Knols for search engine placement, but presumably quality will matter in some way. Among the better posts written about Knol thus far are Web development on Google Knol from Bluemilkshake, Google Introduces Knol as Wikipedia Alternative from Clint Boulton's Google Watch, Google's Knol product is now open from David Crotty at Bench Marks, and Google Knol Released. It's Not Wikipedia.

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

The nofollow tag was misguidedly inflicted upon the online world by Google in 2005. Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 (Google and Blogger engineers) designed the attribute to address the problem and the nofollow attribute was born." Buzz, Simpy—have now instituted dastardly nofollow tags.

Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Mixxr This is a cool alternative search engine that lets you search Google, Yahoo, Bing and Twitter simultaneously. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals? with Bing.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily Laurie Sullivan reports on an online presentation by AdGooroo founder Richard Stokes, in which he explained how to find "super converters"—combinations of keyword phrases, ad copy, and landing pages that align to produce "enormous profits." What's the real the optimal cost per lead for your SEM program?

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Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

More specifically, on the day this article was posted, Twitter accounted for 60% of the total blog traffic, LinkedIn about 10% (the remaining 30% was mostly Google search plus a few miscellaneous referring sites). I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. The results? Social Tagging

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

She emphasizes that SEO is a long-term project, that getting on page one of Google isn't always realistic (at least in the short term), and that ultimately, traffic and conversions are what matters—not just rankings. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? Blogging helps. Social media works.

Will Content Marketing Kill Trade Publications?

WebMarketCentral

Content producers now have many more options, including their own company websites, product or service microsites, blogs, article sites like Ezine Articles , Hub Pages and Google Knol , and other venues. Content marketing is all the rage. Even in the early days of online, trade publication websites and their newsletters were essential media. Audience. Authority and independence. Expertise.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in?

Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

How can you get new pages indexed by Google more quickly? Understand Google's Guidelines by Alibaba Jon Rognerud reveals what matters to Google when indexing and ranking pages, and what doesn't. How do you determine who your competitors really are for top search engine position? What key aspects of SEO should you consider when doing a site redesign? Just say "no" to nofollow.

Best of 2009 (So Far): SEO Guidance, Part 2

WebMarketCentral

by Search Engine Land Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for?

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). Among the myths: "AdWords is an auction"—well, sort of, but quality score, which is influenced by the click-through rate, is as big a factor as your bid, and "Google is out to get me"—a common feeling, but as Brian responds to this: "Sure, in some ways. Find Out!

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs? Clinton" and "Whitewater").

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

As Loren explains, "The simplest (way to create a video domain) is launching a Wordpress Blog and then embedding your YouTube, Google Video or other video sharing service commercials on the blog, one for each post, with a unique title tag and description for each post. How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout?

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