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The Six Best Google+ Marketing Tools

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Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

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Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details?

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Seven Expert Google Analytics Guides

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Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

The 17 Best Keyword Research Tools for SEO and SEM

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Google Review Count:  46,500. Showcase reviews:  Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. 2) Google Keyword Planner. Google Review Count:  29,800. Pricing:  free (but requires an active Google AdWords account). Google Review Count:  19,200. Google Review Count:  11,200. Google Review Count:  7,870.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

33 Thought-Provoking B2B Social Media and Marketing Stats

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One out of six identified Google+ or SlideShare. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends. And now, the stats!

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49 Noteworthy Social Networking Stats and Facts

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marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). Google+ Stats and Facts. Google+ has 300 million active monthly users worldwide; but less than 6 million made any public posts in 2015. Infinit Datum ). 4.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Google Analytics provides a treasure trove of website visitor data, for free. Organic search is the top source of traffic for most blogs; use tools like the Yoast SEO plugin and Google Search Console (formerly Webmaster Tools) to keep SEO efforts on track. Though Google Analytics is valuable, it’s not perfect “out of the box.” Hence, 1,000. Quality matters.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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Good answer: something about how two factors— relevance and authority —form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g.,

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

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Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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14 Fortuitous SEO and SEM Stats and Facts

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On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Only one-fifth of small-to-midsized businesses (SMBs) bought some sort of Google advertising product in 2015, with 83% of those using the paid-search service AdWords. Search remains the cornerstone of digital and content marketing efforts.

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47 Superb Social Media Marketing Stats and Facts

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Google Analytics) at 59%. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ). Twitter is the second-most adopted at 98% followed by Facebook (96%), Instagram (a surprise at 85%), Google+ (78%) and Pinterest (67%). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. billion last year to 2.5

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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However, make sure that the statistics are not made up (Google is smarter than you think). According to data by Google Analytics, a person spends (on average) 2 minutes and 27 seconds to skim through the testimonial page. Guest post by Bill Achola. Ned J. Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. His work is recognized.

How To Turn Video Marketing Into a Successful SEO Strategy

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Videos can raise brand awareness and appear in Google’s organic search results, so it’s smart to take advantage of that. They are now ranking in the first overall position on Google for an extremely popular search query in the tennis world. Google can detect whether or not someone visits your video and drops off within five seconds, just like they can on your website.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How Does Content Marketing Help with SEO?

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There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. Quality content is key to Google rankings , there’s no doubt about it. Guest post by Sam Allcock. What is the difference?

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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The Google+ platform has 67 percent male users. 33% of clicks from organic search results go to the top listing on Google. Google is #3. Google+ Stats. 18% of marketers plan to increase efforts on Google+ this year. There are now over 1 billion Google+ accounts, and that figure is growing 33% per year. What type of content is most effective? NewsCred ). 2.

16 Enigmatic Business Blogging and Other Marketing Stats

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There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Meghan M.

34 Compelling Content Marketing Stats and Facts

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Just 55% use Google+. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? Only about half of marketers try to connect content to sales. TopRank ). 2.

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The 12 Best Competitive Intelligence and Benchmarking Tools

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As will be the case for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 400,000. Google Review Count: 180,000. Google Review Count: 65,900. Google Review Count: 62,000. 10) SpyOnWeb.

The Five Best Infographic Creation Tools and Services

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Google Review Count:  3,600,000. Google Review Count:  142,000. Google Review Count:  112,000. Google Review Count:  19,700. Google Review Count:  7,030,000. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings.

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13 Great Guides to Growing Your Blog Audience

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Lisa Buben shares “16 things that have worked well and what hasn’t worked so well” across here first 400 blog posts, including her tips for Twitter (her #2 traffic source after Google search), Triberr (“a great way to reach other bloggers and share their stuff and for them to share yours too. Now—how you attract and retain a large audience? Simple—but not easy. Email?

Seven Ways to Humanize B2B Marketing

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It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Certainly, practicality plays a large role in B2B procurement.

This One Thing Has Become The New SEO Reputation Management Secret This Year

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Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The way that Google calculates these authority and trust indicators is by learning how long the domain has been in existence, how many links are pointing to it, and how many strong websites it is associated with.

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35 Stupendous Social Networking Facts and Stats

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And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. While that’s considerably less than Facebook or Pinterest, it’s more visits than are driven by StumbleUpon, Reddit, Google+, YouTube, and LinkedIn–combined. Image credit: The Wonder of Tech. eMarketer ). 5.

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How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

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Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? What does that mean, exactly? The helpful content promotion checklist infographic below from CleverClicks is an excellent guide.

The 28 Best Influencer Marketing Tools

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After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count:  217,000. Google Review Count:  55,200. Google Review Count:  46,800. Google Review Count:  26,200. Google Review Count:  22,400. Google Review Count:  11,100. 10) Inkybee.

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20 Expert LinkedIn Guides

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Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms? Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”

The 24 Best Online Writing Tools and Apps

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Google Review Count: 2,210,000. Google Review Count: 913,000. Google Review Count: 183,000. Google Review Count: 136,000. Google Review Count: 127,000. Google Review Count: 33,100. Google Review Count: 26,000. Google Review Count: 21,900. Google Review Count: 15,100. Google Review Count: 12,100. Google Review Count: 12,000.

48 Phenomenal SEO Guides, Tips & Tactics

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Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. This score directly influences how well a page ranks in Google.

How to Use Social Media for Event Marketing [Infographic]

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Growth in searches for “social media marketing” per Google Trends. A new infographic from the Lakeshore Convention Centre in Ontario provides a number of interesting facts and helpful tips for using social media to market events. Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing.

83 Exceptional Social Media and Marketing Statistics for 2014

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This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. Pinterest is from Venus, Google+ is from Mars. Two-thirds of Google+ users are male. And the 45-54 age bracket is the fastest-growing group on both Facebook and Google+. Google+ Marketing Stats.

The Basics of B2B Social Media Marketing Strategy

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Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Platform-Specific Social Strategy.

23 Outstanding Social PR Guides

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How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? This is known as a citation, and is currently thought to play a major role in helping Google understand the buzz or importance of a particular brand”). The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

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Where Google Moved Your Digital Cheese

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update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. Produce great content, it will attract “natural” links, and your site will end up on page one of Google. This is where Google would really like you to go, because it’s how the company makes money. Content marketing. Call this Catch-22 cheese. AdWords.

21 Spectacular SEO and Search Marketing Stats and Facts

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Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. General Search and Google Stats and Facts. 1. Google accounted for nearly 40% of all U.S. print industry. •  Be like Avis. seconds.

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Six Expert Guides to Measuring Content Marketing Results

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Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing.

23 Outstanding Social Media Marketing Guides

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Frequent best-of honorees Rebekah Radice  and Peg Fitzpatrick  team up to offer more than four dozen tips to optimize business results from social media, from joining Google+ communities and using a social media management tool to telling “your brand story with Pinterest boards” and using third-party apps to grow your Twitter following. Social Media Marketing Guides.

31 Sensational Social Media Marketing and PR Stats and Facts

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Just 32% of Fortune 500 CEOs have a presence on any of the major social networks (Twitter, Facebook, LinkedIn, Google+, and Instagram). Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Be responsive. eMarketer ).

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