The Forward Observer

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The Marketing Book Podcast: “The StorySelling Method” by Philipp Humm

The Forward Observer

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. His clients include Google, Visa, and Oracle, to name-drop a few. No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify, and Google plus interviews with top industry experts from across the globe.

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The Marketing Book Podcast: “Ship It” by Seth Godin

The Forward Observer

In addition to launching one of the most popular blogs in the world where he posts every single day (which you can find by typing “seth” into Google), he has written 21 best-selling books in nearly 40 languages, including The Dip, Linchpin, Purple Cow, Tribes , and What To Do When It’s Your Turn (And It’s Always Your Turn).