The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn.

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Killer Presentations

The Effective Marketer

The first thing you should do is watch Garr Reynolds explaining how to create great presentations at this Google Talk recorded session (video embedded below). After you’ve watched the video above, go buy his book, Presentation Zen. It’s an easy read that can take your current presentation and improve it 10x.

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Making Website Reviews Easy

The Effective Marketer

Google Sidewiki is an extension for Google Chrome that lets you comment on any website, but falls short on the drawing options (arrows and circles and such). Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

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Measuring Marketing Effectiveness

The Effective Marketer

On one hand you have page views, click paths, bounce rates, and all the nice stats Google Analytics gives you for free. Website Analytics ” does a good job at separating two commonly mistaken data sets.

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how to use social media - lessons from ama digital conference

The Effective Marketer

Albert Chen, from Google , flew directly from Boston to our cozzy Florida weather to grace us with his presence and gave a thoroughly entertaining presentation discussing what Google Can Do for You.

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Proven Tactics to Increase Blog Traffic

The Effective Marketer

Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers. Make Your Blog’s Content SEO-Friendly. Install Analytics and Pay Attention to the Results.

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The Danger of Automatic Feeds in Social Media

The Effective Marketer

For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. Semi-automatic feeds require intervention. Why to Avoid Automatic Feeds. The catch is, while automation is tempting for publishers, it is often annoying to readers.