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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Tools 88

How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+. Google has users running in Circles.

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. I’ll keep it simple: If you are a person then set up a Google+ profile. If you are a business then set up a Google+ Page. Related Stories The changes to Google+ are great.

Build 124

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

Google 140

Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

The post Is Your Content Fresh Enough to Attract Google? So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […].

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Is Google really Sauron?

grow - Practical Marketing Solutions

In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. In fact, Google’s power and popularity grows unabated. Is Google really Sauron? And Google?

Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. In short, if your website is not mobile-native by today, it will no longer show up on Google mobile search.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google.

Google 110

What content to blog for Google search success

Biznology

Expounding upon your products, services, and talent can both seriously woo Google (because Noogle AKA New Google loves long-form content these days) and also seduce your prospects into understanding that you’re not a bottom-feeder, that you’re not a commodity and that you and your products and services are worth way more than fairish market rate. What to Write? Go do it!

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

Google 123

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. And Google acts pretty dumb. Do it! Do it!

Google 117

Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Do you think Google knows what they have in Google+? I get it.

Google 113

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? “Again.

Google 105

Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?

Why Google+ Needs to be Jay-Z

grow - Practical Marketing Solutions

Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? ” but we can look at some data to get an idea that Google+ probably is not making a dent in the core Facebook audience.

Google 113

The changes to Google+ are great. But they don’t matter

grow - Practical Marketing Solutions

What an exciting week of announcements from Google! Of course many of us in the social media space were focused on the interface improvements on Google+, but the company also announced: It is re-charging the crucial Maps effort, including graphics, animations, and local landmarks. Significant enhancements to Google Now, a competitor to Siri. I wanted to stand up and cheer.

Google 103

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device. Google Search Console Search Analytics Report. Branded versus Non-Branded Search.

Search 136

Google Retires Google Authorship

Vertical Response

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. We saw the writing on the wall a few months ago when we shared that Google reduced the appearance of Authorship photos in search engine results pages (SERPs).

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

Google 145

Google+ changed my life and it can change yours

grow - Practical Marketing Solutions

How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Eventually, Google Plus led me into one of the best jobs I could ever have. I believe that Google+ probably saved my life. Some people claim Google+ is a ghost town but I am living prrof of the vibrant community there. How Google+ Saved Me.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. The problem is, Google+ Brand Pages are not the ticket to SEO success. In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. Process.

Google 152

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. I also rock a 78 Klout score (maybe that matters to Google? Google Bourse.

Paper 116

Google’s plan for world domination — REVEALED!

grow - Practical Marketing Solutions

I’ve figured out Google’s grand plan for world domination. Google’s business is built on collecting data about people and then selling those people highly targeted ads. That’s why they introduced Google +. Every tweet was one little snippet that was out of reach of Google. Now, how in the world would Google ever get access to text messages?

How Will Google’s Latest AdWords Changes Affect You?

Fathom

Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads. Google may now ignore word order and function words when determining whether an ad should trigger for an exact match keyword. Google’s AdWords Update: The Details. Word Order.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?

Is New Google like the New Coke?

grow - Practical Marketing Solutions

If you weren’t around then (and I suspect most of the Google decision-makers weren’t) I know it’s hard to believe that consumers actually rose up and made such a stink that a mega company completely reversed course about something, but they did. So now we’ve got the New Google and for professional searchers it tastes about as good as New Coke. It’s big, but it’s not Google big.

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Spending more time on SEO than adding value to Google?

Biznology

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.

Google Releases Penguin 3

Vertical Response

Great news for small business that have been waiting for Google to update the Penguin algorithm! We’re happy to report that Google has finally started releasing Penguin 3 and will continue to roll it out over the next few weeks. If you notice unusually low traffic to your site in the upcoming weeks, you maybe have been hit by this newest release of Google Penguin.

Why Google Turned to Print Advertising

grow - Practical Marketing Solutions

Lauren Indvik recently wrote a post on Mashable with the provocative headline “ Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work. ” Was this Google’s “in your face” way of making a point to the print industry? Why would Google run this ad in print instead of trying and reach their core market online? Google is for anybody.

Forget Link Building: Time to Embrace the Google Knowledge Vault

Synecore

SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault. Isn’t digital marketing fun? or higher.