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| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG MARCH 26, 2012  Email marketing: Overcoming message overload Share or Google +1 this post using buttons on the left . I’ve always felt my groaning inbox bore testament to the popularity of email marketing. Now my suspicions are confirmed. . The latest report in B2B Marketing’s Benchmark series reveals that a whopping nine in ten (88%) B2B marketers make use of the technique. Click for enlarged infographic. Think others would be interested? | THE B2B RESEARCH BLOG MARCH 16, 2012 Who owns your brand? B2B brand perceptions research Share or Google +1 this post using buttons on the left . Your organisation doesn’t own its brand. It can shape it, manage it, but never own it. That’s because a brand is not what an organisation says it is. It’s what the market believes it to be. It’s a perception developed through the sum of an individual’s experience. Through every encounter they’ve had with your organisation, your employees or products. Through what they hear from you and about you. Most may know what they want their brand to be, but not what it actually is. So what should we measure? Enjoyed this post? | | | | | |
| THE B2B RESEARCH BLOG FEBRUARY 14, 2013 Three customer insights for your marketing plan Connect with Andrew on Twitter or Google+. Spring. As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. The most fruitful of these plans are built on customer insights. But insights into what exactly? Here are three things that would top my list. What really matters? We all know that successful marketing propositions perfectly align with customer needs and wants. But here assumption and guess-work abound. The remedy is a two-step process. But beware; people don’t always really know why they do, what they do. | THE B2B RESEARCH BLOG OCTOBER 23, 2012 B2B Marcomms Agency League – highlights Connect with Andrew on Twitter or Google+. Aren’t we B2B marketers are blessed? We’ve the intellectual stimulation that comes from getting to grips with complex markets and decision making processes. The average satisfaction score given by clients to their agency is 8.3 out of 10. We’ve the juicy challenge of bringing to life what can often, at face value, be rather dry products and engaging with buyers on an emotional as well as functional basis. And we also have a thriving community of agencies. At the B2B Marketing Awards we see a showcase of talent that never fails to impress. | THE B2B RESEARCH BLOG OCTOBER 29, 2012 Financial benchmarks for B2B Marketing agencies Connect with Andrew on Twitter or Google+. Every year B2B Marketing Magazine, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their revenues. The League and lots of other juicy information is published in a Benchmarking Report. We’re giving away copies to the first 50 new subscribers to this blog. Get your copy here - subscribe. Highlights. As the vast majority of specialist B2B agencies participate in the League and their financial data is verified, this is a strong measure of the sector’s health. Some benchmarks. | THE B2B RESEARCH BLOG JANUARY 22, 2013 Eight ways B2B market research differs from B2C Connect with Andrew on Twitter or Google+. Warning. Market research can be bad for your health. It can actively hurt business performance by drawing misleading conclusions. Conclusions which fail to consider the full picture, which focus on the obvious rather than delving deep or which are simply based on faulty information. The result is bad decisions. Research can also passively hurt business performance by not driving action. The conclusions are sound, but sit on a shelf gathering dust. Now, don’t get me wrong. Research can also be very, very powerful. Kingmakers’ are critical. | | | | | | | |
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THE B2B RESEARCH BLOG | FRIDAY, NOVEMBER 23, 2012 The three secrets of employee motivation
Connect with Andrew on Twitter or Google+. People matter. marketer’s our raison d’etre is to understand people and influence their behaviour. And for the majority of agencies supporting marketers, people are essentially what they’re selling – their time, their expertise and the experience they create for clients. . So if you’re building a marketing team or running an agency, motivating and retaining the best people is critical. But what’s the secret? recent survey undertaken by Circle Research and Vodafone provides some valuable pointers. . First by a significant margin is salary. MORE >> -
THE B2B RESEARCH BLOG | TUESDAY, APRIL 2, 2013 There’s horse meat in my survey
Connect with Andrew on Twitter or Google+. What you see isn’t always what you get. Horse meat in our Findus Crispy Pancakes. Sub-prime mortgages hidden within bundles of triple-A rated loans. Dodgy surveys parading as fact. This deception – whether intentional or accidental – has far-reaching repercussions. In the case of faulty research it can lead to sub-optimal decisions and missed opportunities. And it’s an easy mistake to make. Statistics carry a sense of authority and it seems counter-intuitive to challenge the statement that ‘customers told us’. But challenge we should. MORE >> -
THE B2B RESEARCH BLOG | WEDNESDAY, MAY 8, 2013 Tips for international B2B market research
Connect with Andrew on Twitter or Google+. 'B2B organisations have always had a natural inclination to expand internationally. With a finite customer base at home and products which can be ‘translated’ with relative ease it makes good sense. And as globalisation continues at a pace, the importance of foreign shores is ever-increasing. This international dimension has important implications for how market research is conducted and interpreted. Choose the research approach carefully. Select the wrong methodology and participation rates may be low or real opinions hard to uncover. MORE >> -
THE B2B RESEARCH BLOG | TUESDAY, DECEMBER 28, 2010 The French are stubborn
Type ‘why do French’ into Google and look at the auto-complete options. Google is smart. The French are stubborn. Germans are meticulous. The British are intelligent. National stereotypes are not always fair and should be challenged. However, they’re also powerful, resistant to change and widely held. To illustrate, try the following. These include ‘…people eat snails’ and ‘…people stare’. . Try the same for British, Italian or any other nationality. An amusing exercise but one with a serious undertone. They’re as susceptible to stereotypical views as anyone. MORE >>
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