| | | Social Marketing Forum | |  Google | 10 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM SEPTEMBER 13, 2012 Why PR Should Not Own SEO (Nor Social Media or Content Marketing) Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, content marketing and search (SEO and SEA) must be integrated. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.]. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing | SOCIAL MARKETING FORUM JANUARY 1, 2011 Successful Ways To Create User And Community Involvement Community marketing Social media marketing community Facebook Google Chrome Samsung Tackfilm Tipp Ex User Involvement viral video charts YouTubePeople get more and more used to being bombarded with messages more or less everywhere possible: in urban space, in buses, in public toilets, when checking your Facebook etc. So the challenge for communicators and marketers is to create new and engaging ways to reach the audience – in other words: to involve the users. | | | | | |
| SOCIAL MARKETING FORUM AUGUST 18, 2012 Display Advertising on Facebook versus Google: Who Wins? Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook? B2C marketing Brand marketing Infographics Social media marketing click through rate CTR Facebook ads Google Display Ad Network WordstreamFacebook has been testing several methods and formats lately, although not with big [.]. | SOCIAL MARKETING FORUM NOVEMBER 19, 2010 Relevance and Content Key in Search Engine marketing Naturally search engines, with Google as the eternal leader (although Bing is progressing), are still used frequently, but the information is being found increasingly elsewhere. How useful are Google Instant and adding social to search? Recent innovations such as Google Instant and the option to search within Google for content in the social sphere, don’t really make the search engine experience much more relevant (at the most faster and “more fun”). How people search for and find information has changed entirely. And the focus is shifting. That price is privacy. | SOCIAL MARKETING FORUM AUGUST 22, 2012 How to improve personal branding? Get yourself ranked in Google! Brand marketing Infographics Primers google personal brandingSo you want to be perceived as an expert, the one person people should turn to when they have a difficult question? You want to get more speaker opportunities; you want to sell your first eBook? Time to start with your personal branding campaign. It’s a no-brainer that you should blog, however don’t forget your [.]. | SOCIAL MARKETING FORUM AUGUST 15, 2012 Social Media Evolutions to Watch Social media marketing Facebook google Pinterest social media TwitterWe always have a tendency to estimate the value of something as it exists. Future potential is often ignored because we don’t follow or understand the trends enough, while the market place is constantly changing. The same goes for social media evolutions. We sometimes think that the landscape is mature and that the game is [.]. | | | | | | | |
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SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010 Five Tips to Improve SEO Using YouTube
However, since Google started including YouTube in its search engine results, the most popular online video sharing platform is gaining attention for search engine optimization purposes. There are dozens of possibilities to get your video (channel) found in Google. Here are some tips to get your YouTube videos and/or channels found in Google’s search engine results. One of the best ways to be indexed by Google is to have other online pages and posts refer to your video. It is rumored that Google only indexes videos with a certain rating. True or not? MORE >> -
SOCIAL MARKETING FORUM | THURSDAY, SEPTEMBER 6, 2012 Welcome to the Multi-screen World
Google published the results of research done in collaboration with Ipsos and Sterling Brands; The New Multi-screen World. The research provides insights regarding cross-channel and multi-screen media consumption. Although the results are not really surprisingly, they are worth taking a look at when planning content marketing campaigns across channels. Most media consumption today happens on [.]. Cross-channel Mobile Research multi-screen Smartphones tablets tv MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, MAY 1, 2011 Google Survey Says Marketers Should be Ga-Ga for Smartphone Growth
Mobile Research google research smartphone Smartphones surveyPeople use smartphones just about everywhere. They travel with them from home to office to school and even in the bathroom. MORE >> -
SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010 Getting S.M.A.R.T on Social Media Data
Let’s compare the sometimes supposed free lunch with for instance web analytics: sure, there are free tools (should I mention Google Analytics?) Do you care about what your prospects, customers and competitors say about your business, your industry and your products? Are you where your customers are? Do you know how effective word of mouth is? Do you use social media and the proper tools to measure, engage and act? People use social media. And so do your customers and many other people you want to reach. Your website is the hub of your marketing activities. Where do you start? MORE >>
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