Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. In this week’s Future of Engagement, host Murray Newlands looks at the social media marketing Google did to launch its latest product and it serves as a sort of tutorial for SMM. Use your built-in advantages, like Google putting its own listings on the top of search results. Highlights. MORE >>

Google their company, brand and product names. Google any keywords associated with their company, your company and your industry. Use Google Trends to check stats on their site and then compare with others. Set up Google Alerts for competitor’s company, product and brand names to monitor for mentions. Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Run Twitter Grader on their Twitter feed. MORE >>

There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. How Google Identifies and Indexes Images. You will after you read this simple tutorial! MORE >>

Monitor mentions of your topic on various news services, including Google News, blogs, and Flickr. Check out the Google tab. Monitor searches of your topics using Google search for the web, video, bogs, news, images and books all in one place. Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Here’s how to setup Netvibes for your own social media monitoring… 1. button. Save your work. MORE >>

” With employees accessing sites like Facebook, Twitter, Google+ and Pinterest from work, the road or a home office, Walls said enterprises need to pay attention to their employees’ and their own social identities. The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. Gartner noted that 50% of large organizations blocked social sites in 2010. By 2014, Gartner expects that number to drop to 30%. News & Notes MORE >>