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Three Actionable Insights from Google Analytics

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What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Here are three actionable insights found with Google Analytics. Google Analytics allows users to set up a 404 alert, sending a message to you if your website crashes.

Thesis vs Genesis – Comparing Premium WordPress Themes

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Matt Cutts (Google Spokesperson). His previous choices of themes have included several from ThemeForest, and I must say that while they did have beautiful designs, they also had some of the worst set of installation and setup instructions I have ever seen. These led to the previously mentioned string of obscenities, but I digress. Thesis vs Genesis. Enjoy! Pricing. Thesis by DIYThemes.

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7 Reasons Why Business Websites Are Still Important

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People search through search engines like Google or Bing, not via Facebook for fan pages. With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. What do you think?

7 Simple Improvements to Increase Website Lead Generation

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You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. 6. Free tools like Google Analytics are a great start. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Rules for Creating an Engaging Corporate Video

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YouTube is owned by Google, the largest of the search engine aggregators. Google tends to give priority to itself so you video on YouTube will be indexed at the higher rankings. We no longer live in a day where video advertising is cost prohibitive, being played solely before big screen movies or prime time TV shows. Speak to Your Customer. This is true for marketing. Keep It Natural.

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5 Tools to Measure Digital Influence

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Klout calculates influence for Facebook, Twitter, LinkedIn, Google+, and Foursquare. English: Jack Dorsey and Barack Obama at Twitter Town Hall in July 2011 (Photo credit: Wikipedia). The age that we live in is dictated by multiple forms of digital communication. We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. PeerIndex. mBlast.

19 Reasons to Use Google Analytics for Your Business

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Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. Site Overlay With its a whirlwind of statistics and graphs, Google Analytics can become admittedly mind numbing.

How Brands Use Social Media to Enhance the Customer Experience

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Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. good customer experience means positive word-of-mouth advertising and retention of brand loyalists. LifeLock Cares.

Sazcast Episode 36 – Google Plus with Dave Peckens

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Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Search, plus Your World (Google blog). Show notes. Sazcast

Bing vs. Google for Business Listings

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Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? Is Bing Places for Business better than Google+ Local? – Is Bing Places for Business Better Than Google+ Local? by Josh McCoy The post Bing vs. Google for Business Listings appeared first on Sazbean. What are their advantages and disadvantages?

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Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

Google AdWords Auctions Explained

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Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process.  By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner. Internet Advertising News & Notes SEO

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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Author markups will help your articles and website gain visibility on Google by including your picture as well as a link to your Google+ profile page in the actual SERP. Believe it or not, SEO isn’t bound to just Google. Consider downloading Google Translate or working with a translator to create an alternate website. Hire an expert or have a review. Author Markups.

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Sazcast Episode 33 — Google Services with Dave Peckens

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Google Services with co-host Dave Peckens. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Google Sites. Google Wallet. List of Google Services & Apps. Show notes. Picassa. Flickr. Subscribe to the Sazcast podcast: Subscribe in iTunes. Subscribe to the feed. Sazcast

Social media marketing tutorial: Google Glass social media campaign

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Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Use your built-in advantages, like Google putting its own listings on the top of search results. Highlights.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

Impact of Google Algorithm Change on B2B Companies

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LeadFormix recently put together a study on the recent Google algorithm changes on their B2B clients. Their report is based on search traffic data and Google keyword position data gathered for some of their clients. They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. Google has rewarded websites that have relevant and useful content by improving their rankings in the search results. If you’re a B2B company, what changes have you seen in your Google traffic? You can view the full report here.

How to Know if Social Media Efforts are Paying Off

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Skeptics may want to turn to a numbers analysis program like Google Analytics. Like many of the services it offers, Google’s analytics program is free. For example, a business owner can use Google Analytics to track how many customers visit their online store by way of a Facebook ad. As page admin, you can track your impact to see what your followers respond to.

Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Sazcast Episode 34 – Mobile Websites with Dave Peckens

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Google GoMo Helps Businesses Go Mobile (Mashable). Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). News & Note

How and Why to Get Started with Video Advertising

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Google heard your moans and built an empire catering to those who want to find something on the Internet. Once again, Google struck back, warning developers to stop and applying new policies to the situation, notes Julian Evans. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. Print ads, online display and text ads, video ads. Watch to learn.

Understanding the Online ROI of Offline and Online Advertising

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Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign.

Top Industries Advertising with Google in 2011

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Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions. Marketing

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google Basic Keyword Research Tools for Your Site

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Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google Webmaster Tools. Seeing all the keywords for which Google shows your site on search results may lead to some unexplored topic areas. Google AdWords Keyword Tool. Keywords. Adwords. Content strategy. Other Keyword Tools.

A Marketer’s Guide to Optimizing Images for Google Search

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There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. How Google Identifies and Indexes Images. You will after you read this simple tutorial!

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google Glass Needs to Find a Way to Be Cool or Useful

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Image via CrunchBase Google Glass has a problem. ’  Glass is a very basic platform currently — you can get directions, weather, take photos or videos, and do Google searches. While maybe not the cool they’re looking for, thinking about these types of use cases could help Google showcase Glass in a way that people can see themselves using. What do you think?

Top Internet strategy, marketing and technology links for the week of January 22, 2012

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Maximizing Your Brand Presence on Google+  (Marketing Profs). How to Share Content More Efficiently by Integrating Google Reader and Buffer (Social Media Explorer).  . Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). HubSpot). Social Fresh). ProBlogger).

Why You Need Social Media, Even if Your Customers Don’t

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In fact, Google even started to incorporate Google+ status updates into its search engine results; we’ve even written an entire blog post about how to use Google+ to gain better visibility in search engines! Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. And eMarketer predicts there will be 1.43 News & Notes

Understanding Facebook Boosted Post Metrics

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If we look at the Google Analytics traffic to the actual post on the website (April 2-April 22), the April 2nd post (Jessica Kirkpatrick) had 338 pageviews (20 from Facebook), while the April 9th post (Kate Synder), had 93 pageviews (77 from Facebook). Cardboard rocket (Photo credit: Matt Biddulph). Facebook Post Pre-Boost. There was 1 share (green rectangle). Facebook Boosted Post Metrics.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Top Internet Marketing Strategy Links for the Week of December 9, 2013

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Marketing Strategy

Google+ Posts Now Appear in Google Search Results

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Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. For example, if I share a Mashable article about Google+ eliminating pseudonyms publicly on my Google+ page, users who have added me to their circles will see a note that I shared that link if they stumble upon it in Google Search. News & Notes

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10 Productive Tasks You Should Be Doing On Google+ Right Now

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Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Why Google+ isn’t going anywhere. Google+ is designed to draw you away from both Twitter and Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Fair enough.

Using Hastags on Facebook May Kill Your Content

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facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations.  On Google+, hashtags help group together related content.  On Facebook, hashtags kill your content? According to a study by EdgeRank, when hashtags are used by businesses on status messages, both engagement and virality drop significantly. They were shocked by the results.

Finding Keywords for Social Media Content & Monitoring

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Start by doing some searches with Google and Google’s Blog search. Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. Google also has a Search-based Keywords Tool which can give you some great suggestions too. So how do you go about finding the right keywords for your content (and to monitor)?

Social Media in 15 Minutes Per Day

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subscribe to a bunch of blogs and websites using Google Reader so I can quickly scan through headlines for valuable content. Google Reader – For scanning & reading lots of different content sources at once. Also hooks into Google Buzz to help distribute your curated content. Sometimes these are the same places, sometimes not. Thoughts? photo by Robert S.