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Thesis vs Genesis – Comparing Premium WordPress Themes

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Matt Cutts (Google Spokesperson). His previous choices of themes have included several from ThemeForest, and I must say that while they did have beautiful designs, they also had some of the worst set of installation and setup instructions I have ever seen. These led to the previously mentioned string of obscenities, but I digress. Thesis vs Genesis. Enjoy! Pricing. Thesis by DIYThemes.

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7 Simple Improvements to Increase Website Lead Generation

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You can also use advertising like Google Adwords or social media to drive traffic to this resource to increase the leads your website generates. 6. Free tools like Google Analytics are a great start. Hopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines.

7 Reasons Why Business Websites Are Still Important

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People search through search engines like Google or Bing, not via Facebook for fan pages. With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. What do you think?

Sazcast Episode 36 – Google Plus with Dave Peckens

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Google Plus (Google+, G+) — what it is and how to use, as well as Google’s recent change to their privacy policy, with co-host Dave Peckens. Here are the links we discussed in the podcast: Google+ Pages for Business. The Pros & Cons of Google+ for Small Business (Mashable). Search, plus Your World (Google blog). Show notes. Sazcast

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Three Actionable Insights from Google Analytics

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What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Here are three actionable insights found with Google Analytics. Google Analytics allows users to set up a 404 alert, sending a message to you if your website crashes.

How Brands Use Social Media to Enhance the Customer Experience

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Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. good customer experience means positive word-of-mouth advertising and retention of brand loyalists. LifeLock Cares.

Bing vs. Google for Business Listings

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Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? Is Bing Places for Business better than Google+ Local? – Is Bing Places for Business Better Than Google+ Local? by Josh McCoy The post Bing vs. Google for Business Listings appeared first on Sazbean. What are their advantages and disadvantages?

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19 Reasons to Use Google Analytics for Your Business

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Easily Export to Excel Virtually any report you create in Google Analytics can be exported as a CSV file. Filter Out Specified Domains If your Google Analytics code is somehow placed on another site, irrelevant data can severely compromise your statistics. Site Overlay With its a whirlwind of statistics and graphs, Google Analytics can become admittedly mind numbing.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Sazcast Episode 33 — Google Services with Dave Peckens

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Google Services with co-host Dave Peckens. Here are the links we discussed in the podcast: Google’s What Do You Love? Google Sketchup. Google Trends. Google Sites. Google Wallet. List of Google Services & Apps. Show notes. Picassa. Flickr. Subscribe to the Sazcast podcast: Subscribe in iTunes. Subscribe to the feed. Sazcast

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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Author markups will help your articles and website gain visibility on Google by including your picture as well as a link to your Google+ profile page in the actual SERP. Believe it or not, SEO isn’t bound to just Google. Consider downloading Google Translate or working with a translator to create an alternate website. Hire an expert or have a review. Author Markups.

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Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

Google Basic Keyword Research Tools for Your Site

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Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google Webmaster Tools. Seeing all the keywords for which Google shows your site on search results may lead to some unexplored topic areas. Google AdWords Keyword Tool. Keywords. Adwords. Content strategy. Other Keyword Tools.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Top Industries Advertising with Google in 2011

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Wondering where Google makes it’s money? WordStream has this infographic showing the breakdown of Google’s revenue for 2011 — followed up by a great post analyzing some of the information: What Industries Contributed to Google’s $37.9 Billion in 2011 Revenue? WordStream , Provider of AdWords solutions. Marketing

A Marketer’s Guide to Optimizing Images for Google Search

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There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. How Google Identifies and Indexes Images. You will after you read this simple tutorial!

Understanding the Online ROI of Offline and Online Advertising

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Geoff Kenyon mentions some effective measurement tactics, including unique URLs and setting up redirects and campaign parameters in Google Analytics. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising. ROI (return on investment) is about an increase in hard cash as compared to the cost of the campaign.

Why You Need Social Media, Even if Your Customers Don’t

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In fact, Google even started to incorporate Google+ status updates into its search engine results; we’ve even written an entire blog post about how to use Google+ to gain better visibility in search engines! Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. And eMarketer predicts there will be 1.43 News & Notes

Sazcast Episode 34 – Mobile Websites with Dave Peckens

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Google GoMo Helps Businesses Go Mobile (Mashable). Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes. Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). News & Note

Impact of Google Algorithm Change on B2B Companies

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LeadFormix recently put together a study on the recent Google algorithm changes on their B2B clients. Their report is based on search traffic data and Google keyword position data gathered for some of their clients. They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. Google has rewarded websites that have relevant and useful content by improving their rankings in the search results. If you’re a B2B company, what changes have you seen in your Google traffic? You can view the full report here.

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

Google+ Posts Now Appear in Google Search Results

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Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. For example, if I share a Mashable article about Google+ eliminating pseudonyms publicly on my Google+ page, users who have added me to their circles will see a note that I shared that link if they stumble upon it in Google Search. News & Notes

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Top Internet strategy, marketing and technology links for the week of January 22, 2012

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Maximizing Your Brand Presence on Google+  (Marketing Profs). How to Share Content More Efficiently by Integrating Google Reader and Buffer (Social Media Explorer).  . Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). HubSpot). Social Fresh). ProBlogger).

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

How to Know if Social Media Efforts are Paying Off

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Skeptics may want to turn to a numbers analysis program like Google Analytics. Like many of the services it offers, Google’s analytics program is free. For example, a business owner can use Google Analytics to track how many customers visit their online store by way of a Facebook ad. As page admin, you can track your impact to see what your followers respond to.

Social media marketing tutorial: Google Glass social media campaign

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Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Use your built-in advantages, like Google putting its own listings on the top of search results. Highlights.

10 Productive Tasks You Should Be Doing On Google+ Right Now

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Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Why Google+ isn’t going anywhere. Google+ is designed to draw you away from both Twitter and Facebook. In fact, former Facebook president Sean Parker says influencers are already moving from FB to Twitter and Google+. So the following list of things that you should be doing on Google+ will keep you both productive and effective, not just entertained. – 10 Productive Tasks You Should Be Doing On Google+ Right Now by Neil Patel. Fair enough.

Finding Keywords for Social Media Content & Monitoring

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Start by doing some searches with Google and Google’s Blog search. Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. Google also has a Search-based Keywords Tool which can give you some great suggestions too. So how do you go about finding the right keywords for your content (and to monitor)?

Social Media in 15 Minutes Per Day

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subscribe to a bunch of blogs and websites using Google Reader so I can quickly scan through headlines for valuable content. Google Reader – For scanning & reading lots of different content sources at once. Also hooks into Google Buzz to help distribute your curated content. Sometimes these are the same places, sometimes not. Thoughts? photo by Robert S.

Are Google’s Social Changes Enough?

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Image via CrunchBase Google has released a number of changes to its applications during its conference, Google I/O (with more to come). Google+ is mostly a deserted island, at least compared to Facebook and Twitter. But, unlike, Facebook, Google has the opportunity to integrate integral applications socially. Hangouts and Google Chat (Talk) are also popular.

Top Internet strategy, marketing and technology links for the week of January 14, 2012

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13 Tips for Increasing Your Company’s Google Rank (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012…  . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger). Mastering the Art of Slow Blogging (ProBlogger).

How to Master the Art of Storytelling to Increase Social Sharing

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But it’s good stories that fuel conversations, allow businesses to be a trusted source, and underpin the success of social networks like Facebook, Twitter, and Google+. Marketing is about telling good stories. Social Social media marketing is about getting your customers to tell them for you. The value and freshness of your content and how well you tap the connections that tie users and businesses together via social networks directly impacts the effectiveness of your social marketing campaigns. Connections are the key to making social business, well, social. News & Notes

Google Glass Needs to Find a Way to Be Cool or Useful

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Image via CrunchBase Google Glass has a problem. ’  Glass is a very basic platform currently — you can get directions, weather, take photos or videos, and do Google searches. While maybe not the cool they’re looking for, thinking about these types of use cases could help Google showcase Glass in a way that people can see themselves using. What do you think?

How and Why to Get Started with Video Advertising

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Google heard your moans and built an empire catering to those who want to find something on the Internet. Once again, Google struck back, warning developers to stop and applying new policies to the situation, notes Julian Evans. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. Print ads, online display and text ads, video ads. Watch to learn.

An Easy Method for Content Curation

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Setup While you can use other tools for the same purposes, I use Google Reader , HootSuite with installed browser plugin Hootlet , and ShareThis browser plugin. Take a look at Technorati or Google Blog search to find influencer blogs in your industry. The nice thing about Google Reader is you can easily scan through a lot of different sources at a glance. Thoughts?

How to Improve Social Networking for Your Business

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Even AdSense campaigns take a while to get accurate results since the variance is so high and Google likes to show campaigns quick results so that they keep buying AdSense ads. Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They haven’t been updated in months and almost nobody Likes them.

Sharing With Google+ Improves Marketing Effectiveness

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Up until recently, using Google’s “+1? Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Starting in June and prior to launching Google+, Google added +1 buttons on news stories and websites. It would appear next to the search result on Google’s search pages, but that was about all. When a user clicks the +1 button on a website, a link to it will be displayed on their Google+ profile. Marketers can also add a comment by sharing it with selected Circles on Google+.

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Google: Businesses Could Benefit From Location-Based Intelligence  (CIO.com). Google Now Providing Business Analytics for Maps  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of April 7, 2012… The Total Package: A Marketing Message That Resonates  (Small Biz Trends). Useful Pinterest Tools to Supercharge Your Pinfluence  (Mashable!).