Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Set up Google Alerts and do regular searches to track your brand’s reputation online. You’re never too small to start building your brand, defining for the public who your company is and what sets you apart. Here are 25 practical, economic ideas for strengthening your image and letting people know you’re out there! 1. Be Authentic. Be Unique. Be Consistent. Promote Others.

Savvy Speaks: Google Plus What?

Savvy B2B Marketing

So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." While Google+ offers interesting ways to share content and connect with others, I must admit to being overwhelmed at the thought of working another social-media channel into my day. So Google+ 1.0 The Savvy Sisters give their $.02: Jamie.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

While I've followed blogs, used Google Alerts, followed Twitter streams, and subscribed to a lot of emails for years, I'll admit that I was a bit of a disorganized mess. settled on Feeddler Pro ($4.99), which I really like because it meets many of my requirements: It syncs with Google reader and all of the folders I have set up. I can easily add new feeds directly from Feeddler Pro.

Social Media Strategy for B2B Marketers: Content + Search + Social = Impact

Savvy B2B Marketing

Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. Content that makes the greatest impact in the social sphere is visual by nature and will continue to move in that direction, as you can tell from the recent design layout changes on both Facebook and Google+. We are pleased to present this guest post by John Walker of JPL Integrated Communications , an agency that works with B2B brands including Medtronic, Modjeski and Masters, and New Holland. Content should help, not sell.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Savvy Week in Review: March 30

Savvy B2B Marketing

Google's Matt Cutts has some sane advice that'll ease your mind. Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week. Happy Friday! Relax. Should you?

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

All of which leads to the Zero Moment of Truth, coined by Google; check out this terrific post by Velocity Partners in the UK about how ZMOT impacts B2B. We all know that self-educated buyers are holding sales reps at arm’s length until they’re quite far along the path to purchase. The fact that buyers are now in control causes no end of frustration in B2B organizations.

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Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Set up Google Alerts for your customers’ industries, as well as their products, services and competitors. Use Google Insight for Search and Google Trends to compare keyword search volume over a period of time or by geographical region. Use the Google Adwords keyword tool to give you more ideas about the search volume of keywords. Research Fundamentals.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

If you want to improve your results while saving you time, here are a few quick ideas. 1) Create a Google spreadsheet for your calls to action. To help, we created a Google spreadsheet in which we listed all possible CTAs sorted by topic. Like many people, I’m motivated to get organized and be more productive in 2013. All of our posts have a call to action at the end.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Savvy Week in Review - June 17

Savvy B2B Marketing

With Google's latest changes, the rules of content need an update as well. School may be out for summer for the kids, but there is no lack of idea sharing from the B2B marketing community! Here are some of our favorite posts from the week. And if you're a Dad in the US, enjoy your Father's Day weekend! The Problem with Content Marketing [infographic] by @juntajoe.

Hog-tieing Social Media

Savvy B2B Marketing

Then there's Linkedin, Google+ , comments on my blog, email, and by the time I'm ready to start my writing day, the morning hours have wasted away to literally nothing. I end up squandering my best writing time (the morning) by spending it doing what I think I should be doing - all the Social Media stuff that's important to my success. Something has got to change. Guilty.

Why Your Benchmarking Approach is Ruining Your Business Intelligence

Savvy B2B Marketing

Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. Erin is a regular contributor to their blog and to LinkedIn Answers. There is a certain sense of personal satisfaction in knowing you are “beating the competition.” mean, take a look at the screen grab below. Life’s pretty good if you’re the blue line, right? Hint: probably not).

Discovery Process: The Do-Not Neglect First Step to Creating Fabulous Content

Savvy B2B Marketing

And lastly, run a Google and social media search on your client – you might be amazed at what comes up. Dianna Huff helps B2B companies get found in Google through SEO, content creation, and social media. We're pleased to present this guest post by Dianna Huff, the president of DH Communications, Inc. My task was to create messaging and content. How will you measure success?

Savvy Speaks: How Do You Engage B2B Customers with Social Media?

Savvy B2B Marketing

Google +1. FaceBook. Linked In. Twitter. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. But while examples and advice abound for B2C social media engagement (coupons and contests, anyone?), how do you get B2B customers engaged with your social media outlets? Jamie. Answer Questions. Ask Questions. Cultivate the Culture.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Week in Review August 12th

Savvy B2B Marketing

Three Google+ Features That Might Help Your B2B Marketing Efforts by @CollierPickard via @MarketingProfs. With school just around the corner, even those of us who've been out of the classroom for, er, a "while," start feeling slightly more motivated to study up on things. Enjoy and know that there will be a pop quiz on Monday. ;). by @TheSalesLion. Audio - 21 minutes).

Savvy Week in Review - August 5

Savvy B2B Marketing

Study: Will You Abandon Facebook in Favor of Google+? Google+ is the hottest social topic these days as people start to experiment and the will they-won't they debates rage on. How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week.

Savvy Week in Review: July 15

Savvy B2B Marketing

Google Analytics may not give you the answer. What Your Business Needs to Know About Google+ by @noyesjesse via @eloqua. helpful primer on Google+ with lots of useful links Hopefully your summer has started with a bang! Whether you're looking for ways to escape the heat or turn up the sizzle, we've got a tremendous lineup for you this week. Loved this post!

Savvy Speaks: What's Your Keyword Strategy?

Savvy B2B Marketing

Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. Wendy.

Savvy Week in Review: November 11

Savvy B2B Marketing

Ben Wills of Marketing Pilgrim offers seven ways to make sure your content has a shot at ranking high with Google. Happy Veteran's Day and 11/11/11! Whether you have the day off or are counting down the moments until the official weekend arrives, we think you'll find teriffic inspiration in this week's round up of our fave posts. Enjoy and have a wonderful weekend! How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. Are you sure?

Savvy Speaks: Top Collaboration Tools

Savvy B2B Marketing

Google Documents. I use Google Docs from working with clients, to sending articles to editors, and even in editing my son's college essays. Collaboration is an important element of being a freelance marketing professional. Often we are called upon to collabrate on time-sensitive projects with teams in far flung locales. The Savvy Sisters share their favorites: Michele. Wendy.

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Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs

Savvy B2B Marketing

Worldwide there are 34,000 Google Searches per second! 20% of monthly Google searches are for local businesses. Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? The folks at Hubspot have done it again! They have created another slideshow with great stats, graphs and charts that really punctuate what you have been trying to tell Scrooge for months. suggest you randomly slip pages from this slide show into his desk drawers and padfolio over the next few weeks. Up from 9% in 2009.

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Know Thy Vendors: How JC penney Got Punished for "Black Hat" Optimization They Didn't Know They Were Doing

Savvy B2B Marketing

Penney turned up as the #1 organic search result on Google across a surprisingly wide variety of search terms. Penney was allegedly using “black hat” optimization techniques to artificially increase their Google rankings. The technique in question involves one of Google’s ranking criteria, called "external linking." Once the NY Times alerted Google to J.C. Tweet

Savvy Week in Review: April 29th

Savvy B2B Marketing

How to track Social Media within Google Analytics by Dan Taylor on @tnwsocialmedia. Step-by-step on just what it says: how to track social media with Google Analytics. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. Good stuff.

Savvy Speaks: Bloggers We LOVE

Savvy B2B Marketing

Sometimes, I think I ought to star every one of their posts in my Google Reader. Mark Schaefer of {grow} is already one of our favorite bloggers. So when he started a movement for Valentine's Day called " Have you hugged your blogger today? " we couldn't help but jump on the love train. Here are some of our favorite bloggers - who are yours? Wendy. Jonathan Fields -. Jamie.

Top 5 Reasons to Create a Co-Marketing Partnership

Savvy B2B Marketing

However, while we tried to figure out Google+, Twitter etiquette, and Facebook’s latest format changes, some traditional tactics continued to pull their weight even though they weren’t in the spotlight. Social media has dominated the headlines in 2011 and will most likely continue to create buzz into the New Year. Your brand will get increased exposure.

Savvy Week in Review - February 11

Savvy B2B Marketing

Chad Pollitt lays out the benefits you can expect from content marketing now that Google and Bing consider social media in site rankings. We hope you are surviving the cold! Warm up and enjoy our favorite picks from the week. Reasons Why Content Marketing IS the New SEO for Inbound Marketers by @ CPollittIU via @ B2CMKTGInsider.

Content Marketing Tips: 8 Things to Look For When Targeting Blogs

Savvy B2B Marketing

Blogs are the easiest publishers to approach, Google loves their content, and their network and reach is often quite large. Google PageRank. There is a lot of debate within the marketing world about how reliable Google PageRank is. This week we’re pleased to offer this guest post by Frank Anderson of Webhosting.net. Alexa / Compete. Last Post Date. Similar Content.

What Should You Blog About?

Savvy B2B Marketing

What types of search queries are they likely to type into Google? Whether I’m working with a CEO, marketing manager, novelist, or small business owner, there is always one question that comes up early in our discussions around blogging: “What should I blog about?” ” It’s a fair enough question. Launching a blog is a long-term commitment. “What?!?!?”

Savvy Speaks: How Do You Stay Organized?

Savvy B2B Marketing

Google - Evernote - Viewpath. have found that my Google Calendar tied to my Android Phone is invaluable. I can quickly see not only my contraints but those of every member of my family. We Savvy Sisters are BUSY. When we get busy, we're often juggling several clients and dozens of projects (not to mention kids, SO's, pets, hobbies, etc). How do we stay organized? Michele.

Savvy Week in Review: September 16

Savvy B2B Marketing

Using Google Docs To Generate Hot Content Strategies [Tool] by @dbseo via @SEOgadget. Daniel Butler shares a handy tool and some nifty tips on using Google Docs to fuel your content strategy. As the summer draws to a close, do you find yourself switching into high-gear mode? If so, these reads from around the blogosphere should help fuel inspiration for the coming week. Enjoy!

Making allies of your enemies - Kona Data Search

Savvy B2B Marketing

Kona describes its application as: KonaSearch™ provides a single, universal search application within Salesforce® that searches all Salesforce data along with content from external sources including Box, SharePoint® and Google Drive™ What Kona did was take on a well-established platform and made it better. Innovation. We all know it’s important for business growth but how do we get to it? Where does it come from and how do we grab that elusive minx? He explained how passion in his group led to people coming up with answers. Much better. See problems as allies.

Savvy Speaks: Best B2B Twitter Tips

Savvy B2B Marketing

Choose your topic(s), set up relevant Google alerts, subscribe to related newsletters, blogs, etc., Unless you're living under a rock, you probably noticed everyone jumping on the social media bandwagon over the past year or two - Twitter in particular. Along with the enthusiasm (hype?), there has been a debate over which social media platforms are appropriate for which businesses and how they would be used to their best effect. While the answer is as unique as the business, there are some general guidelines that can help your business when you decide whether or not to make the leap.

Savvy Speaks: Social Media Best Practices

Savvy B2B Marketing

Then use "listening tools" like Google Alerts , Google Blog Search , Twitter Search , and Social Mention to get a sense of where relevant discussions are taking place. Social media is here to stay - but how do you make sense out of all the available platforms? Each has its own lingo, rules and followers, making it hard to understand which ones might be right for your business. The Savvy Sisters give some guidelines: Wendy. Stick with it. Do what you can with what you have. Also, for the ones to which you do commit, bone up on protocol. Stephanie. Jamie. Strategy.

Top 10 Tips for Increasing Online Conversions

Savvy B2B Marketing

Without having a fail-safe payment provider such as PayPal or Google Checkout you're running the risk of missing on potential sales if the primary payment provider is down. 8. This is a guest post from Michelle Strassburg, Head of Sales and Marketing at online wooden worktops vendor Wood and Beyond. Here are 10 tips to help you increase online conversion rates for your B2B site.

Savvy Speaks: Favorite Social Media Tools

Savvy B2B Marketing

have installed the Buffer bookmarklet in my browser (which lets me schedule tweets as I'm reading posts on various blogs), and I have also added it to my Google Reader, so I can schedule tweets right from my RSS reader. While engagement on social networks can be worth its weight in gold, managing all your connections and activities can be a overwhelming and a time drain. Stephanie.

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Savvy Week in Review: August 26

Savvy B2B Marketing

Have companies like Cisco, HP, and Google thrown marketing basics out the window? If you're on the east coast of the US (as many of us Savvy Sisters are), you're likely battening down the hatches in preparation for Hurricane Irene's arrival. While you're inside sheltered from the storm, check out our favorite picks from the blogosphere. Stay safe! What to do then?

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Uncharted Social Territory: Have you checked out Google Knol or Squidoo.com? Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts.

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BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Uncharted Social Territory: Have you checked out Google Knol or Squidoo.com? Looking for more content to support your marketing efforts? The Savvy Sisters welcome Joe Pulizzi, co-author of Get Content Get Customers, who shows you six places to uncover valuable content. It amazes me when I talk to b-to-b marketers who say they don't have enough content to support their online efforts.

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