| | | Sales Lead Insights | |  Google | 5 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS NOVEMBER 3, 2009 B2B Email Marketing: Interview with Stephanie Miller Recent research sponsored by Google and Forbes found that on average 27.6 This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Stephanie Miller , email expert and co-author of Sign me up! Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. percent – more than one in four email messages – never reach the businesspeople they were sent to. This is true for even the best of marketers. Yikes! Yes and yes. | SALES LEAD INSIGHTS SEPTEMBER 28, 2009 An Interview With Mike Damphousse About B-to-B Appointment Setting With every executive’s ability to type a search phrase into Google, buyers are informed. This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation. Today’s guest is Michael Damphousse , CEO/CMO of Green Leads, LLC , a firm that specializes in using the phone to get qualified appointments for its clients’ salespeople on a pay-per-performance basis. Mike is an experienced marketer, having served as CMO of two software companies before starting Green Leads. Please tell me more about it. Is that true? | | | | | |
| SALES LEAD INSIGHTS DECEMBER 29, 2009 B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff The post is near the top of the search results in Google for “marcom job description&# – that tells you the power of SEO and blogs – which is probably why I’m getting so much traffic to it. This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation. Mac, that’s a good question. | SALES LEAD INSIGHTS AUGUST 21, 2009 Business Software Marketers: Finally a Conference Designed Just For You! The latest tools and features in Google Analytics to help optimize your website lead pipeline. Join me and your business software marketing peers at this conference just for software marketing leaders. Capterra: The Conference. Empowering Software Marketing Leaders. September 13-15 in Washington DC. Make the absolute most out of your marketing efforts across the board. That’s the goal of this first-ever business software marketing conference. Learn more about them here. Topics will include: Always Be Testing: Marketing Optimization in Challenging Times. It will save you $100! | SALES LEAD INSIGHTS MAY 10, 2011  Looking for a roadmap to more revenue? Read this book! Now, when customers are looking to buy, they start by “Googling” the product or service, ignoring the company's sales messages, and reading what third parties have to say about it. Kristin Zhivago is a revenue coach who helps CEOs and entrepreneurs increase their bottom lines by understanding what their customers want to buy and how they want to buy it. Buyers have changed the way they buy. | |
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