Sales Lead Dynamics

Trending Sources

Do You Have a Brand?

Sales Lead Dynamics

Buyers looking for services are doing Google and LinkedIn searches.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. Wrong on both counts.  A brand is a lot more than a logo. And it’s more than a niche. brand is what your market expects you to deliver. It’s your reputation. agree.

Brand 31

Networking 101: Schmooze or Lose

Sales Lead Dynamics

Google your colleague. This is a quiz. At your first face-to-face meeting with a colleague, your goal is to: (a)    Get a referral. (b)   Get at least two referrals. (c)    Get hired for a project. (d)   None of the above. If you chose (a), (b) or (c), you’re dreaming. You have only one objective: to get to know one another. Period. You’ll never do business if you don’t like each other.

Use Trigger Events to Get Your Foot in the Door

Sales Lead Dynamics

You might want to start tracking trigger events with Google Alerts and Yahoo Alerts. This is a quiz. Whose call is Tom (Chief Information Officer at Fortune 1000 company) more likely to return: Harry’s or Mary’s?   “Hi, Tom. This is Harry Jones. I’m an organizational development consultant. Please call me at 123-456-7890”. Tom, this is Mary Smith. I see your company is merging with ABC, Inc.

Use “Trigger Events” to Get More Business

Sales Lead Dynamics

Here are some services to consider: Google Alerts (Free). What’s a “trigger event?”. Don’t worry. You don’t need a gun. Nobody shoots. trigger event is a change at an organization. It could be new management, a new product introduction, a merger, or a reorganization. Also, it could be dissatisfaction with a provider or program. These events often “trigger” a need.  fill in the blank.).

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Networking 101: Schmooze or Lose

Sales Lead Dynamics

Google your colleague. This is a quiz. At your first face-to-face meeting with a colleague, your goal is to: (a)    Get a referral. (b)   Get at least two referrals. (c)    Get hired for a project. (d)   None of the above. If you chose (a), (b) or (c), you’re dreaming. You have only one objective: to get to know one another. Period. You’ll never do business if you don’t like each other.

Extra, Extra: To Get More Leads, Harness the Power of the Press Release

Sales Lead Dynamics

Or they might find your release through a Google search. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. You may not be able to afford a PR firm. Award. New client.

Eat Your Peas. Keep on Blogging.

Sales Lead Dynamics

Google loves blogs and Google is hungry. For many of us blogging is like eating peas. We know we should do it, but we’d rather eat the beef i.e. do what we enjoy or what seems urgent at the moment. blog can be a powerful marketing tool.  But it requires a commitment to post consistently. That’s where the “eat your peas” part comes in. Position Yourself as an Expert.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Tools 84

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

Google 102

Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

Google 105

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I don’t mean a brand identity. mean Eric Wittlake, as a person, does not exist on Google+.

Google 128

Definitive Guide to Planning a New Content Initiative

you’re really interested in seeing which side is winning these days, just Google it and we. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. There are great videos and tutorials within the Google Analytics platform. Google Analytics.

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details?

Google 152

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

Google 123

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

Google 119

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

Google 111

Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

Google 146

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

Google 101

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Google+ is an island of misfit toys

Biznology

Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Is Suffering from a Catch-22. Currently, Google+ is pristine.

Google 116

Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?

Is Google really Sauron?

grow - Practical Marketing Solutions

In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. In fact, Google’s power and popularity grows unabated. Is Google really Sauron? And Google?

Help Google help you optimize your content for search

Biznology

It’s really hard to get Google’s attention. Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc. Google also understands eCommerce and products and so forth, but that’s not what I do. Bourbon Mashed Sweet Potatoes. Like this post?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book  Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. Get Started. I’ll keep it simple: If you are a person then set up a Google+ profile. If you are a business then set up a Google+ Page. Related Stories The changes to Google+ are great.

Build 124

How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

What’s a “rich answer”? A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.             – Eric Enge, CEO of Stone Temple Consulting. Featured Snippets:  These are results extracted by Google from third-party websites and shown at the top of the web search results. Consider a quiz. An app.

Sites 102

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

Google 143

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Google Bourse.

Paper 118