| | | Sales Lead Dynamics | |  Google | 5 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD DYNAMICS OCTOBER 20, 2010  Extra, Extra: To Get More Leads, Harness the Power of the Press Release Or they might find your release through a Google search. Once upon a time a press release was designed solely to get media attention. The goal was a (favorable) mention in print or on the air. The media were the messengers. Things have changed. You are now the messenger. With online press releases you can certainly reach the media. You may not be able to afford a PR firm. Award. New client. | SALES LEAD DYNAMICS MARCH 3, 2011  Use Trigger Events to Get Your Foot in the Door You might want to start tracking trigger events with Google Alerts and Yahoo Alerts. This is a quiz. Whose call is Tom (Chief Information Officer at Fortune 1000 company) more likely to return: Harry’s or Mary’s? “Hi, Tom. This is Harry Jones. m an organizational development consultant. work with CIO’s to complete IT projects faster. Please call me at 123-456-7890”. Thanks’. Have fun, Tom. | | | | | |
| SALES LEAD DYNAMICS JUNE 9, 2011  Do You Have a Brand? Buyers looking for services are doing Google and LinkedIn searches. I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. Wrong on both counts. A brand is a lot more than a logo. And it’s more than a niche. brand is what your market expects you to deliver. It’s your reputation. agree. | SALES LEAD DYNAMICS JULY 6, 2011  Triumph of the Niche-Meister: A True Story Guess who’s #1 on the Google results list for “Executive Onboarding”?). Also he’s some 300 execs and companies on his Google alert list. The same is true if a contact appears in a Google alert. Readers of this blog know that I preach incessantly about niches, positioning, content marketing, referral networks, nurturing programs yada, yada, yada…. The Niche is the Thing. Period. | SALES LEAD DYNAMICS MAY 18, 2010  Eat Your Peas. Keep on Blogging. Google loves blogs and Google is hungry. For many of us blogging is like eating peas. We know we should do it, but we’d rather eat the beef i.e. do what we enjoy or what seems urgent at the moment. blog can be a powerful marketing tool. But it requires a commitment to post consistently. That’s where the “eat your peas” part comes in. Position Yourself as an Expert. Act like one.”. | |
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