Sales Engine

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The Jig is Up—SEO Starts With Good Content.

Sales Engine

It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.) SEO today only rewards good content.

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Content Marketing: Now Serving Freshly Squeezed SEO Juice

Sales Engine

Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. They work hand in hand—but it’s not about trying to “trick” Google into telling them what that page is about.

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2 Content Strategies That Are Destined to Fail

Sales Engine

The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible. Google will probably not reward you for this content, or even worse, they may punish you for the content being too thin.

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It’s Q4—do you know where your 2016 revenue will come from?

Sales Engine

Conversations are a two way street, and it doesn’t really matter whether it started from a phone call, voice mail, or email, versus a Google search, social media hit or white paper download. Furthermore, those conversations must continue before the prospect loses interest in you, or it will never turn into an opportunity.

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Need Better Content? Become a Sales Groupie

Sales Engine

Wood continues, “There’s a wide world out there of problems, subject matters and situations, and if you’re only relying on Google to find topic areas, you’re missing out on this whole other piece of the pie which is what will truly allow you to be interesting and competitive [with content].”.

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Content is the new currency—and your invitation to the dance.

Sales Engine

They’re talking to Google in the comfort of their offices, homes, and mobile devices. Consider for a moment what that means—people are talking about your market 24/7. How do you control the message when no one is talking to your salespeople. And they are barraged with information from likely competitors.

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From Baseball to SEO: Transforming your content into an organic search machine

Sales Engine

It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content. Lemas: When I first started in the industry eight years ago, it was all about building links and creating content. Content was king, and any content worked.

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