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Is Your Business Ready for a Google+ Page?

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When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. And What if I am not an early adopter for a Google+ page?

Google Analytics Part 8: Need Help With Google Analytics? | PWB.

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What Are Your First Impressions Of Google+ As A B2B Marketer?

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It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. Google+ is outpacing Facebook and Twitter by leaps and bounds. Despite the huge numbers, Google+ remains invitation-only. Here is a video interview of Google VP Marissa Mayer talking to Lady Gaga about Google+. We’ll have to see.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

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Unlike Google AdWords, there isn’t any certification for social media. So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. You’ve checked-in to a business via Foursquare, Facebook, and Google+. You begged, borrowed, and stole to get a Google+ account. How do you know if you’re a social media expert? There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!,

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

How To Optimize Your B2B White Papers For Google

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The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. Getting found by Google is one of the top ways to get your white paper noticed. Google Indexes More Than Just Web Pages. Google indexes Scribd documents really quickly. It really doesn’t matter how important your white paper is. Now that’s quick!

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

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Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Sitelinks appear only for websites chosen by Google that meet certain criteria. Google keeps their formula top secret. Google has bestowed sitelinks for our website.

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Six FREE Tools To Measure Social Media for Business

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It’s like Google Alerts on steroids. Google Alerts (free) – set up email alerts for your company name, product, and competition. Google Analytics (free) – the most popular web analytics software, used by 53% of all websites. You can configure Google Analytics to measure social web traffic. B2B Social Media Facebook Google Analytics Media TwitterThat’s a problem.

22 Effective SEO Tips to Optimize Your B2B Website

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Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. The study found that  social media activity is correlated with higher Google rankings. You’ll show up in Google News.

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Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

5 Simple SEO Tips To Optimize B2B Video

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It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. YouTube videos in particular show well in Google because Google owns the company. The real goal is to optimize your video for Google, but also to be seen by YouTube visitors. These five tips can help your video get seen in Google results and on YouTube’s site.

Google Analytics Now Tracks Facebook Likes, Tweets, and Google +1.

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Google Analytics Part 2: How To Set Up Google Analytics To Grow.

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Three Ways to Supercharge Social Media with Google Analytics

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If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Google Analytics can help you identify which Twitter conversations you should be listening for. Optimize Social Traffic.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars In The U.S.

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According to market research firm eMarketer, Google receives 41% of all Internet advertising dollars in the United States. search engine marketing dollars goes to Google AdWords. Google dominates the search advertising landscape. Google is quickly becoming a dominate player in display, too. When Google acquired display ad serving platform Doubleclick in 2008, it was stunning news. Google was no longer just a search giant. Is your business advertising with Google? Google Analytics Integrated Marketing Paid SearchThe choice is clear.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Top Trends In Digital Marketing [Graphs]

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Paid search is cost effective, measurable, highly targeted, and drives immediate results.  We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. Videos on YouTube show up well on Google searches. In the past year, Facebook has surpassed each of the top three largest web properties – Google, Yahoo, and MSN – in time spent interacting on the site.

QR Codes: Is Your QR Code Secure?

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We’ve used both but prefer QRStuff.com because it offers more items that can be encoded into a QR code such as an email message, Google map location, wifi login, and more. QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. Perform your due diligence before selecting your QR code generator. Test Your QR Code.

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Social Media Activity Influences Google Rankings

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What Can a Business Review Do For You?

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Of course one strategy does not fit every client, however I often recommend that clients make sure they have a couple of business reviews posted across the web – On Google Maps, Yelp and of course on social media sites of their choosing. Not long ago I posted a review to Google Maps. Google Maps. Guess what? Want to know what I did? BBB.org. City Search. Epinions.com.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Staggering Statistic: Google Gets 41% Of All Internet Ad Dollars.

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Can Your Customers Find Your B2B Industrial Company Online?

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Quick, type in your company name in Google. If you’re not absolutely dominating the first page of Google results – if Google can’t find you – then your customers probably aren’t, either. If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. Take a look at our Google search results.

3 Crucial Questions to Ask Before You Advertise with Google

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But before you jump into a paid search program with Google, ask yourself these three crucial questions. B2B Internet Marketing Google AdWordsSearch engine marketing is the biggest category of Internet marketing spending for good reason: it’s effective, it’s measurable, and it has low out-of-pocket costs. Is search the right channel? While search engine marketing is effective in driving online traffic, it’s not necessarily the right channel for every objective. If you can’t describe your product or service in 3 words, then search isn’t for you. Where will you point people?

Social Media Activity Influences Google Rankings | PWB Marketing Blog

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

20 Most Expensive Google AdWords Keywords [Infographic]

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Google makes a killing selling advertising – nearly 97% of its revenue comes from advertising. In the U.S., 41% of all online advertising dollars go to Google. Ever wonder which keywords are the most expensive with Google AdWords? Google’s starting bid price for a keyword is $0.05, though few keywords actually sell at that price. Competition drives the price up.

Google Analytics Part 4: Three Must-Have Google Analytics Custom.

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How To Optimize Your White Papers For Google | PWB Marketing Blog

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PWBlog Now Featured on B2B Marketing Zone

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Google Analytics ? B2B Marketing Business Blogging Blogging Demand Generation Google AnalyticsPWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. B2B Marketing Zone culls the web for the best B2B bloggers and includes them in their community. This is no easy feat. Content is categorized by topics.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Social Media Image Size Guide [INFOGRAPHIC]

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This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. Having trouble managing your social media?

Google Analytics Part 5: Another Incredibly Useful Google.

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Social Media Activity Influences Google Rankings

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Attention Businesses: Study Finds Majority of People Conduct Research Online - Google uses a complex ranking algorithm when determining how to rank websites across the web. Factors such as inbound links, Meta Tags, Title Tags, anchor links, keywords in body copy, page load speed, and hundreds of other signals influence where a website will rank in Google search results. The study found that social media activity is well-correlated with higher Google rankings. Facebook “Shares” is the single highest social media metric correlated with higher Google rankings.

Three Things Your Company May Not Know About Google SEO | PWB.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking. Does this sound familiar?

Analytic Data: Dive In for a Look at Your Website Messaging

PWB Marketing Blog

One way to do that is through using tools, like the Google Analytic tool to tell you where things might not be working well. Would you dive in without knowing how deep the water was? You could, but you could end up in trouble. The same holds true with using analytic data. Understanding it focuses a website on what might be otherwise lacking. Does this sound familiar?

Google Analytics Part 3: How To Integrate Google AdWords With Your.

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Is Google Analytics Right For Your Business?

PWB Marketing Blog

When folks stopped by my table, most people asked questions about social media, Google AdWords, Google Analytics, and B-to-B Internet marketing. Google Analytics was a close second. So, I thought I’d discuss in this post how to evaluate whether Google Analytics is right for your business. Google Analytics is used by about 50% of the top 1,000,000 websites as ranked by Alexa. There’s a reason why Google Analytics is so popular – it’ll help you increase ROI, identify your best customers, and it’s free. Google limits 50 websites per account.