PR Meets Marketing

Trending Sources

What three mistakes are you making with video marketing?

PR Meets Marketing

While YouTube has tremendous influence and contributes to Google search, you may be missing the mark in reaching your targeted audience. I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Per Forrester the days of “organic viral” videos have past.

Five Ways to Get Hung Up On

PR Meets Marketing

In the age of LinkedIn and Google, there’s no reason you can take 5 minutes to do a quick search. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. Cold calling is probably the most difficult part of selling.

7 Tips for Competitive Analysis

PR Meets Marketing

Here are my top seven tips for getting the upper hand on competitors, in no particular order: Search Google’s Patent Library. Google’s patent library is a great, free resource to add to your toolkit. Like regular Google, type in any  a company name or keyword to view results on filed, awarded or rejected patents – from anywhere in the world. Check Glassdoor.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

Assuming that you’re using a tool like Trackur, Radian6 or just Google alerts to track your coverage, the first thing you have to segment the coverage by what Radian6 calls sentiment - negative, neutral or positive. By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? Measuring Positive and Negative Reactions.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Google Analytics

PR Meets Marketing

Samples look at Google Anlytics

Brave New World of Media Pitching: Facebook

PR Meets Marketing

Results: Facebook page ranks for targeted keywords on Google (e.g. #23 for “animation school&# , #9 for “character animation&# ), we have over 700 fans with a mix of currents students and interested students interacting online, and we have an area for prospective students to address their concerns and interact directly with someone from the school in their space. I have only been on a Facebook for a year or so. mainly use it to keep in touch with personal connections, and rarely use it for professional reasons. Groups have membership limits while fans clubs don’t.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

While the resonance rating is part of Twitter’s Promoted Tweets campaign, there is value to provide companies – small, medium and large – access to this data, similar to a Google Analytics dashboard. September 1, 2010, Twitter sent an email to users regarding two new updates to its service. Influencer Relations : By combining Twitter’s retweet information with the t.co

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

previously wrote about Trackur , but I prefer to use search feeds via Google and Twitter Search – at least for now. By adding the feeds to my Google Reader, I have a single place to check regularly throughout the day vs having multiple emails fill my in-box.  . This is the second post in a 6 part series on how I use social media for my day-to-day job.  . Search Feeds. Conclusion.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

When Google Penalizes You - Robin Good's MasterNewMedia Story

PR Meets Marketing

As an indepedent online publisher, Robin relies on organic searches (primarily Google) for his business. Unbenownst to him, his site somehow ran afoul of the Google's guidelines, and his research via Google's Webmaster Central yielded some clues to why his site was penalized by Google. According to ComScore, Google has nearly 50% of the search market  share as of May 2007 of this year. If you inadvertently do something that goes against Google's policies, you could lose a significant portion of your audience. Why is this important from a PR perspective?

PR Pitching 101: Is Personalization Gone?

PR Meets Marketing

Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Google PR just sent me an email. Wow, this journalist email list is GOLD, shame I'm too ethical to do anything with it   . I was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. His tweets were:  .

What Mistakes Have I Made

PR Meets Marketing

This way, I could’ve incorporated Google Analytics or Quantcast to better track and analyze the traffic on my blog. Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. wished I had went through the effort to buy my own domain name and host it. Why is this a drawback?

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

Rather, Google’s search results is now the new home page for your company.  .  . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Conclusions. del.icio.us

Definitive Guide to Planning a New Content Initiative

you’re really interested in seeing which side is winning these days, just Google it and we. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. There are great videos and tutorials within the Google Analytics platform. Google Analytics.

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

would even recommend googling the person to learn about the person’s online reputation. Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. Bloggers are writing to communicate their distinct perspective on a topic. Take advantage of it. Check out B.L. del.icio.us

Facebook Chat?

PR Meets Marketing

Crap, I don't even us Google Chat Interesting. Facebook offering chat now. Do I really want another IM feature?

The Role of SEO in PR

PR Meets Marketing

Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines. Google PageRank uses a scale of 1-10 to rank pages. The higher the number, the better you page "ranks" according to Google. I've been in public relations for over 10 years. Search engine optimization, what's that?  . Little did I know how important this was.

Using Social Media: Part 6 - Measurement

PR Meets Marketing

Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. Copyright 2007 by noblelgnoble. Measure What Counts.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

AdAge Power 150 (or 500): How long will it last?

PR Meets Marketing

AdAge Power 150 (technically 500) looks at various factors for compiling this list such as subjective points, rankings by Google PageRanks and Technorati, and in bound links.  . Wow - I was checking my dashboard stats when I noticed that a couple of folks came to my blog via the AdAge Power 150 - or in this case top 500. This raises an interesting question about how these lists are compiled.

Top Ten Questions for Sweepstakes. Marketing Pilgrim

PR Meets Marketing

And they're prolific - I know that no matter when I check my Google Reader, there is something I can read. So I just started reading Marketing Pilgrim and by telling them why I like them, I have a chance to win $500. This got me thinking about the value of sweepstakes or promotions. Frankly, Besides doing the promotion to get eyeballs, which media outlets or blogs will write about this?

Seed Words Make Your PR Flower

PR Meets Marketing

Competition for Keywords : Once you have one set of terms,you'll want to know how many pages compete for these words on Google, Yahoo and MSN. In my previous post, Search and Find - SEO Your Press Release , I mentioned how keywords play an integral role in your press releases. There are several tools out there to help research keywords. Will I find you if I need a tech agency?

SEM 2

Online Reputation Management: Trackur

PR Meets Marketing

Right now, the main way that I monitor my company’s reputation is through RSS feeds of specific term searches via Google or Twitter search. tried using the same criteria that I used on Google to filter these results out, such as exact phrase or asking it not to include results with specific URL. And note to Andy - you may want to update your video intro as Google does offer RSS feeds for searches =) .  . Previously, monitoring one’s corporate reputation was much more difficult - you had to get physical copies of the articles and paste the articles onto paper.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

PR Meets Marketing Weekly Article: April 24, 2008

PR Meets Marketing

Wonder when someone will combine Google with these other apps for one big trending application?  . You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  . Mail Marketing - According to eMarketer, don't underestimate email. Relevancy to your audience is key to the success of email marketing promotions and offers.  . This posting reminds me I should look into them more closely.  .

PR Meets Marketing Weekly Articles: April 17, 2008

PR Meets Marketing

Instead of inserting ads in the tweets, they could have done a Tweetsearch and done a similar model to Google. This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch.   You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed.  . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy.  .

PRMeetsMarketing Weekly Articles: November 15, 2007

PR Meets Marketing

Robert Scoble has an interesting point about attending the Google announcement of Android. Google's PR comes across as "only caring about big bangs." That tells me that Google's PR doesn't get the value of small people. Google's PR didn't seem to even understand why Twitter was important. My apologies - I am having the damndest time getting the links to work. You can click on the Weekly Articles tag for previous issues: Share and Share Alike - Todd Defren of PR-Squared brings up a good point that sharing information  is integral part of social media. Business Week.

PR Pitch Review: Advanta’s Ideablob.com

PR Meets Marketing

In doing a quick Google search, there were 17  50 blog mentions over the past month with 310 total, with some coverage in "mainstream" media. So I received an interesting pitch today (my first, yeah!) from Erick of Advanta. After responding to a comment he left on the About page, Erick forwarded me a quite lengthy email about Ideablob.com. . His goal was to hear my impressions of the company's efforts to promote Ideablob.com virally and without an ad spend. PS - I wouldn't equate PR/media coverage as an ad spend - each achieves a different purpose and are approached differently.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Party Like It's 1999: Web 2.0 Exuberance?

PR Meets Marketing

Previously the company of choice was Microsoft, now the likely dream company is Google or maybe even Cisco. 3.   Lately I've been feeling a case of deja vu. Industry Standard is being resurrected. The umpteenth company being funded for video sharing, online video, social networking - select the focus and someone's funding it. Here are the Top 7 Signs of the Web 2.0 Exuberance - the replay of the dot.com days?: 1. Though the valuations may be lower, it's eery how most start-up seem to have business plans based on - advertising. 2. acquisition. High flying IPOs anyone? 16) and others. 5.

Press Coverage: Impact on Website Traffic?

PR Meets Marketing

Whether you use free services like Google Analytics ( Disclosure: I use this at work and for other personal sites ) or pay for the service, you're able to see which sites referred traffic to your sites, the number and when. Now how to tie Google goal conversions into this. While I was at an agency, I had managed the Mindjet account for a few months. So I was intrigued by his ability to track clicks. Going in-house provided this enlightenment. It was website analytics. You can even get information about how long a viewer perused your website and the number of pageviews.

"I, Borg. I, Cece"

PR Meets Marketing

Better Decisions on Media Outreach: I am more attuned to which media placements drive traffic to my website based on Google Analytics. In the world of an agency, the mentality is one of the Borg. The goal is to highlight team achievements and not individualistic ones. From an agency perspective, this is practical so no one person becomes integral to an account. If one person leaves, it minimizes impact to the collective. In the classic Star Trek: Next Generation "I, Borg" episode , a single borg is separated from his collective and learns to exist as an individual. What do you think?

Social Tagging - PR or Marketing?

PR Meets Marketing

If this is possible, then consider getting updates with each new bookmark through something like google reader. Tom Pick, B2B marketing expert and author of The WebMarketCentral Blog , wrote a great series of posts about social tagging. I've included links to his comprehensive look at how social tagging can help drive B2B traffic below. Instead of repeating Tom's excellent work, my question is who's responsible for social tagging - PR or Marketing? guess it depends on the resources of your client. From my perspective, social tagging should also fall on this person's plate. And me?

SEM 2

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Tools 84