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| Page 1 of 1 | Previous | Next | PR MEETS MARKETING JULY 10, 2008  Brave New World of Media Pitching: LinkedIn Certain topics can also show up high on a Google search, which helps if a reporter is searching on a specific topic. In late April, I wanted to start exploring different ways that we can now pitch media. From my perspective, LinkedIn has some interesting opportunities. Here's If you're seeking to connect with a journalist, you can request a "linkedin" connection to make an introduction. | PR MEETS MARKETING SEPTEMBER 3, 2010  Recent Twitter Update and Implications for Marketing While the resonance rating is part of Twitter’s Promoted Tweets campaign, there is value to provide companies – small, medium and large – access to this data, similar to a Google Analytics dashboard. September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co Conclusions. What do you think? Twitter | | | | | |
| PR MEETS MARKETING MAY 4, 2010  Five Ways to Get Hung Up On In the age of LinkedIn and Google, there’s no reason you can take 5 minutes to do a quick search. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. Cold calling is probably the most difficult part of selling. | PR MEETS MARKETING MARCH 4, 2009 Measuring The Cost of Bad or Good Online Reputation Assuming that you’re using a tool like Trackur, Radian6 or just Google alerts to track your coverage, the first thing you have to segment the coverage by what Radian6 calls sentiment - negative, neutral or positive. By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media: . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? Measuring Positive and Negative Reactions. | PR MEETS MARKETING FEBRUARY 2, 2009 Using Social Media: Part 6 - Measurement Incoming Leads, Inquiries: There are a couple of free tools such as Quantcast and Google Analytics that provide good detail about your incoming traffic. technorati tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. tags: B2B Business-to-business BtoB Facebook Feedburner Google Analytics LinkedIn Marketing Measurement PR Public Relations Quantcast Social Media Steve Boyd Twitter Tweetburner. Copyright 2007 by noblelgnoble. Measure What Counts. | PR MEETS MARKETING JANUARY 14, 2008  PR Pitching 101: Is Personalization Gone? Last week, I noticed a tweet from Andy Beal about Google PR sending an email on masses to a list of reporters and a few bloggers. Google PR just sent me an email. was surprised that Google PR didn't personalize the emails based on the reporter/blogger and beat. Andy's response was that this was typical depending on the PR person within Google. . His tweets were: . | | | | | | | |
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PR MEETS MARKETING | THURSDAY, APRIL 17, 2008 PR Meets Marketing Weekly Articles: April 17, 2008
Instead of inserting ads in the tweets, they could have done a Tweetsearch and done a similar model to Google. This week's Weekly Articles looks at a variety of topics from Twitter, search to spamming bloggers. Another interesting article highlights lead scoring benefits and how sometimes a bad pitch isn't really a bad pitch. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. . If you feel that you have an article that would fit in the weekly articles, leave a comment and I'll check it our for the following week's digest. Enjoy. . MORE >> -
PR MEETS MARKETING | WEDNESDAY, APRIL 16, 2008  Facebook Chat?
Crap, I don't even us Google Chat Interesting. Facebook offering chat now. Do I really want another IM feature? MORE >> -
PR MEETS MARKETING | FRIDAY, FEBRUARY 13, 2009  What Mistakes Have I Made
This way, I could’ve incorporated Google Analytics or Quantcast to better track and analyze the traffic on my blog. Recent Stats for Free eBook Post. . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. With no further ado, here are the mistakes I’ve made: . use WordPress.com because it was free and easy to start a blog. wished I had went through the effort to buy my own domain name and host it. As it is now, I am reliant on the stats that WordPress provides with their free version. Why is this a drawback? MORE >> -
PR MEETS MARKETING | WEDNESDAY, JANUARY 28, 2009  Using Social Media: Part 5 – Blogger Relations
would even recommend googling the person to learn about the person’s online reputation. Blogger Social 2008. . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations. . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications. Bloggers are writing to communicate their distinct perspective on a topic. And most are writing in addition to their day jobs. . Take advantage of it. MORE >> -
PR MEETS MARKETING | SUNDAY, JANUARY 25, 2009  Using Social Media: Part 4 - Linking Strategies
Rather, Google’s search results is now the new home page for your company. . . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies. . Linking Strategies. believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. As such, SEO (search engine optimization) has become a strategic tool in every interactive marketers tool box for increasing a company’s presence on search engines. Conclusions. Using Social Media: Part 2 - Search Feeds. MORE >>
- How I Use Social Media in My Job: Part 3 - Social Networking Sites PR MEETS MARKETING | SUNDAY, JANUARY 18, 2009
- How I Use Social Media in My Job: Part 2 - Search Feeds PR MEETS MARKETING | TUESDAY, JANUARY 13, 2009
- The Role of SEO in PR PR MEETS MARKETING | THURSDAY, JUNE 12, 2008
- PR Meets Marketing Weekly Article: April 24, 2008 PR MEETS MARKETING | THURSDAY, APRIL 24, 2008
- AdAge Power 150 (or 500): How long will it last? PR MEETS MARKETING | WEDNESDAY, FEBRUARY 20, 2008
- PR Pitch Review: Advanta’s Ideablob.com PR MEETS MARKETING | WEDNESDAY, NOVEMBER 28, 2007
- PRMeetsMarketing Weekly Articles: November 15, 2007 PR MEETS MARKETING | THURSDAY, NOVEMBER 15, 2007
- Party Like It's 1999: Web 2.0 Exuberance? PR MEETS MARKETING | MONDAY, OCTOBER 15, 2007
- Top Ten Questions for Sweepstakes. Marketing Pilgrim PR MEETS MARKETING | TUESDAY, OCTOBER 9, 2007
- "I, Borg. I, Cece" PR MEETS MARKETING | MONDAY, OCTOBER 8, 2007
- Press Coverage: Impact on Website Traffic? PR MEETS MARKETING | WEDNESDAY, SEPTEMBER 5, 2007
- Google Analytics PR MEETS MARKETING | FRIDAY, AUGUST 31, 2007
- When Google Penalizes You - Robin Good's MasterNewMedia Story PR MEETS MARKETING | SUNDAY, AUGUST 19, 2007
- Social Tagging - PR or Marketing? PR MEETS MARKETING | TUESDAY, JULY 31, 2007
- Seed Words Make Your PR Flower PR MEETS MARKETING | SUNDAY, JULY 15, 2007
- Online Reputation Management: Trackur PR MEETS MARKETING | WEDNESDAY, DECEMBER 3, 2008
- Brave New World of Media Pitching: Facebook PR MEETS MARKETING | MONDAY, AUGUST 18, 2008
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