Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Facebook, new to the Fortune 500 list, has the highest number of followers on Twitter, followed by Google, Starbucks, Whole Foods Market, Walt Disney, JetBlue Airways and Southwest Airlines. There’s no fluff in the press release, so I’ll just excerpt it word for word. And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Charts.

8 Data Points about the Importance of Customer Experience

Paul Gillin

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. The The world’s two most valuable brands – Apple and Google – are considered world-class. That’s gonna be a tall order. rating on a 1-to-10 scale (see chart below).

The Trouble with Klout

Paul Gillin

If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people.&# In my opinion, it’s got a long way to go. Estimating influence is a delicate balance of art and science.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” know of no research in this area, but five years ago Google took to the streets of Times Square to ask 50 passersby what a browser is. Sixty-two percent said social media has no influence at all. Related articles.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

What Makes a Good B2B Online Video

Paul Gillin

Google also does a great job. I spent some time with comic video whiz Tim Washer  (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? would add Cisco to that list. Ronald Reagan knew this. B2B vide

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I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

guess Google Alerts doesn’t find everything.  The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. The publication date is 2010, but I didn’t find out about it until just now. Thanks for my old pal John Dodge for pointing it out.

How to Promote an Event with Social Media

Paul Gillin

Google Documents supports simple forms at no charge. As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Five Tips to Make Your Writing Sparkle

Paul Gillin

If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. 4. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Human beings think visually. Tell stories.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. 2. Make it Personal. Only people can post content. hope you’ll join me there.”. 3.

The Other Social Network

Paul Gillin

Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. This is the ideal B2B environment. And they’re busy. Promote in Groups.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should  do, and explain why they’re important. 1. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. 2.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

What could possibly unseat Google as the king of the Web? I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. Social is the Future of Search (Profitecture Blog). Photo credit: Scott Beale). Short on content?

Definitive Guide to Planning a New Content Initiative

you’re really interested in seeing which side is winning these days, just Google it and we. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. There are great videos and tutorials within the Google Analytics platform. Google Analytics.

B2B Blogging Gets Publishing Discipline

Paul Gillin

The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level. Holy cow! Publishers?

Book Review: Tales From a Veteran Blogger

Paul Gillin

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging.

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

How to Calculate Social Marketing ROI

Paul Gillin

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. They include Indium Corp., any company, regardless of the financial impact.

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Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” Leverage skills and distribute workload. Content. Analytics.

The End of ‘Social Media’

Paul Gillin

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them. Stunning. Barnum, BTW).

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. This is a commerce play, incidentally. It respects its audience.

How Twitter Amplifies a Customer Attack

Paul Gillin

Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old. The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Now, thanks to the Internet, we know this is not true. Order From Chaos.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge. agree completely. The more I use G+, the more I like it. In other words, I think the novelty of Facebook is wearing off. BTW, Pinterest and Tumblr also draw a lot of praise.

Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

They’re Googling to be sure. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., Just about anyone can write it, but it’s got to be original. You have until March 28. The video has more.

Earth Knowledge is a Great Example of Content Curation

Paul Gillin

One of the really innovation features of Earth Knowledge is a Google Maps mashup that delivers selected content contributed by partners in a striking visual style. There is also an assortment of narrated audio and video “tours&# that use Google Maps to show things like the the geography and natural attractions of the Great Lakes. Earth Knowledge takes curation to a new level.

Live Blog: How to Make Collaboration Cook

Paul Gillin

Google Translate couldn’t figure it out, so the product manager put the question on the network. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint.

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Transforming P&G

Paul Gillin

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. said what the heck. It was the best decision I’ve made in the last five years. Support From the Top.

What’s Next for CRM? An Expert Hangout

Paul Gillin

Here’s a Google video hangout I recently moderated on the subject of CRM futures. You might be surprised at what our experts said

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Why Facebook Isn’t Worried About Ello

Paul Gillin

Oracle is a platform and so are iOS and Google Maps. I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. I’ve seen this scenario play out again and again, and result is a foregone conclusion. They will be disappointed.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

These four criteria provide a framework for making a rapid and relevant decision about new platforms and opportunities like Google Plus. I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes  by boring people. With 1.3

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