Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Facebook, new to the Fortune 500 list, has the highest number of followers on Twitter, followed by Google, Starbucks, Whole Foods Market, Walt Disney, JetBlue Airways and Southwest Airlines. There’s no fluff in the press release, so I’ll just excerpt it word for word. And they’ve been doing it every year since 2008, which makes the trending data particularly useful. Charts.

8 Data Points about the Importance of Customer Experience

Paul Gillin

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx. The The world’s two most valuable brands – Apple and Google – are considered world-class. That’s gonna be a tall order. rating on a 1-to-10 scale (see chart below).

The Trouble with Klout

Paul Gillin

If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people.&# In my opinion, it’s got a long way to go. Estimating influence is a delicate balance of art and science.

Slides and Video Cover What You Need to Know About Search

Paul Gillin

For those who are mystified by Google magic, this deck will get you up to speed. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. Related articles.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Skepticism on Gallup’s Gloomy Social Media Assessment

Paul Gillin

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” know of no research in this area, but five years ago Google took to the streets of Times Square to ask 50 passersby what a browser is. Sixty-two percent said social media has no influence at all. Related articles.

How to Promote an Event with Social Media

Paul Gillin

Google Documents supports simple forms at no charge. As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Five Tips to Make Your Writing Sparkle

Paul Gillin

If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. 4. Now that we’re all publishers, writing has become a core skill for marketers. love good writing, and whenever I get the chance to teach it, I share these five tricks I’ve learned to make anyone’s writing better. 1. Write in Pictures. Human beings think visually. Tell stories.

The Other Social Network

Paul Gillin

Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. This is the ideal B2B environment. And they’re busy. Promote in Groups.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. Do you agree?”. link]. 2. Make it Personal. Only people can post content. hope you’ll join me there.”. 3.

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones. The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation.

B2B Blogging Gets Publishing Discipline

Paul Gillin

The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). It’s clear to me that the best B2B companies are taking their blogging to the next level. Holy cow! Publishers?

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” Leverage skills and distribute workload. Content. Analytics.

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

What could possibly unseat Google as the king of the Web? I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later. Social is the Future of Search (Profitecture Blog). Photo credit: Scott Beale). Short on content?

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should  do, and explain why they’re important. 1. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. 2.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. This is a commerce play, incidentally. It respects its audience.

Media 64

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book,  Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge. agree completely. The more I use G+, the more I like it. In other words, I think the novelty of Facebook is wearing off. BTW, Pinterest and Tumblr also draw a lot of praise.

Live Blog: How to Make Collaboration Cook

Paul Gillin

Google Translate couldn’t figure it out, so the product manager put the question on the network. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose.

Wiki 52

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

How Twitter Amplifies a Customer Attack

Paul Gillin

Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old. The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Now, thanks to the Internet, we know this is not true. Order From Chaos.

Earth Knowledge is a Great Example of Content Curation

Paul Gillin

One of the really innovation features of Earth Knowledge is a Google Maps mashup that delivers selected content contributed by partners in a striking visual style. There is also an assortment of narrated audio and video “tours&# that use Google Maps to show things like the the geography and natural attractions of the Great Lakes. Earth Knowledge takes curation to a new level.

Transforming P&G

Paul Gillin

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. said what the heck. It was the best decision I’ve made in the last five years. Support From the Top.

Media 46

ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. The Journal piece was mainly intended to dramatize how badly Google+ is performing in the market despite Google’s huge search footprint.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How to Calculate Social Marketing ROI

Paul Gillin

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. They include Indium Corp., any company, regardless of the financial impact.

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The End of ‘Social Media’

Paul Gillin

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them. Stunning. Barnum, BTW).

Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

They’re Googling to be sure. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., Just about anyone can write it, but it’s got to be original. You have until March 28. The video has more.

Book Review: Tales From a Veteran Blogger

Paul Gillin

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

CIO Challenges Educators to Stay Relevant

Paul Gillin

Educators must not only adopt the tools the students use but also adapt their curricula to the topics that interest those students. “If the goal is to get people excited about history, shouldn’t we study the history of Google?” he asked. Our young people are looking for complete convergence. If you can’t provide it to them, you have a problem of relevance.”.

Five Facebook Tips for Small Businesses

Paul Gillin

You can also use free and simple utilities like Bit.ly and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. That’s the herd mentality at work.

How Will Technology Affect Employment?

Paul Gillin

People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling. Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Moderator: Erik Brynjolfsson – MIT Sloan, CDB.

What’s Next for CRM? An Expert Hangout

Paul Gillin

Here’s a Google video hangout I recently moderated on the subject of CRM futures. You might be surprised at what our experts said

Video 18

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

IBM Expands Social Business Services

Paul Gillin

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

The Value of Tweeting Events

Paul Gillin

Photograph, geotag and embed on a Google Map for ppl to see. Photograph, geotag and embed on a Google Map for ppl to see. A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. An experience from this morning demonstrates the value of what amounts to sharing notes you would probably take anyway. This required almost no work on my part. SMB26”. SMB26.”.

The Social CIO: Texas Health Builds a Knowledge Engine

Paul Gillin

When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. Having played the scold, I also want to recognize the efforts of CIOs who get it. million customers. group has formed to design local TEDx events.

Know Thy Customer

Paul Gillin

Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. In his book,  The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. The result will be a transformation of corporate productivity fueled by deep insights into customer needs. Let’s analyze it. Oh, yes.