Onalytica B2B

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Improve Your SEO with Influencer Marketing

Onalytica B2B

Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. Especially since the way in which consumers use search engines has changed, as has Google’s algorithm. With all this said, whilst SEO is integral, it is very difficult to master. ORGANIC, SUSTAINABLE WEB TRAFFIC.

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. In marketing terms, this suggests something more than just a trend is happening. Some might call it a gold rush.

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Interview with Jasmine Sandler

Onalytica B2B

She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards. Mike Grehan I consider a major influencer and former client of mine, CMO of Acronym Media and to me the #1 Google guru is the most truthful giving guy you will meet in the SEO world.

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The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017

Onalytica B2B

We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. We developed and trialled Viewpoints on a number of projects we were working on for Livity’s client Google.

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Interview with Andy Crestodina

Onalytica B2B

There’s a little button in the top right of Google Analytics that gives you some automated suggestions. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”. It both draws the visitors attention and makes the brand more personal, more more. Image source: How to design a website, Orbit Media.

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches on Google including “product reviews” have grown by 35% in the last 2 years.

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Virtual Reality 2016: Top 100 Influencers and Brands

Onalytica B2B

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Google Cardboard came in at 2% while Xbox received 2% share share of voice among the top virtual reality influencers and brands.