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Google Analytics- Calculated Metrics for Lead Generation Websites

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Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

A CMO’s Guide to Conversion Metrics with Google Adwords

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Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  They can’t be tracked as conversion goals with Google Analytics.  At NuSpark, we usually add calls from ad conversions to our Google Analytics reporting.

Converting B2B Leads Through Social Content: 3 Keys to Success

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At the very least, you’ll want to know which platforms your website traffic is coming from, but placing UTM (Urchin Tracking Monitor) codes on your links and tracking them through Google Analytics can be an affordable way to measure how well each social campaign is performing. Content Marketing Strategy Social Media Social Selling content strategy Google Analytics lead generation

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos.  Skyglue takes Google Analytics to the next level.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). This is Google’s method of proving an attribution effect. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. Let’s talk retargeting. 

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). This is Google’s method of proving an attribution effect. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. Let’s talk retargeting. 

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Proper conversion rate optimization requires testing of landing pages.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Proper conversion rate optimization requires testing of landing pages.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Here are some ways to find content to share:  Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook.  Facebook’s own Insights, and Google Analytics.  I’ll go over detailed measurement approaches in a future post.  Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Social Media

How The Beatles’ Songs Optimize B2B Marketing Strategies

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All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Act Naturally. All Together Now.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

7 Recent or Unique Google Adwords features you should be utilizing today.

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When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  NuSpark Marketing is approved to test these with clients. 

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause.

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Matching the Offer with Buyer Mindset: The Website Dilemma

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Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths. Google Analytics’ User Flow diagram can help you visualize buyer stages for page visitors. Google Analytics’ User Flow can also give you clues to an offer’s performance on a page. She’s spending a lot of money on a funeral and a high-end casket. Awareness.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

How Labels works in Google Adwords; benefits of the new feature

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For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others.

17 Ways to Promote Your White Paper for Lead Generation

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There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. You’ve written, designed and produced a white paper. Now you can relax.

A Social Media Measurement Dashboard; One Approach

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For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below.  . A re your social media efforts working? 

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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GOOGLE DISPLAY INTEREST TARGETING. By the way, Google’s Display Network uses third party data DMPs as well when it comes to display interest targeting.  That’s what Google means when they refer to third-party data below in their help section.  So now you know!  .  . Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  SUMMARY.  .

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

An Overview of Google Analytics Goals & Conversion Metrics

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There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

An Overview of the Google Adwords Recent Changes & New Features

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Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself. Suggestion to Google:  At least have us choose between 30, 60, or 90 day testing periods before “settling”. What: The Keyword Tool is now better integrated with the Google Traffic estimator. Many of Google’s ratings are not consistent.

How Google’s New Search Results Layout Impacts SEO

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How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The post How Google’s New Search Results Layout Impacts SEO appeared first on NuSpark Marketing. Only time will tell.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Consider the following: Google. months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Google had introduced two new measures of Brand Activate: Active View and Active GRP. Google’s premium analytics allows 5 models of attribution. Rebook? We know better, don’t we?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Consider the following: Google. months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Google had introduced two new measures of Brand Activate: Active View and Active GRP. Google’s premium analytics allows 5 models of attribution. Rebook? We know better, don’t we?

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Evaluating competitive rankings via Google’s keyword tools or 3 rd party tools like SEOMoz, SEMRush and others can certainly give you guidance on how competitive your chosen keywords are and the opportunity to be on Google’s first page.  Google searches per day / competition (websites that include your keyword term) = search ratio.  . Examples: Query type:  Research. Keyword.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Reviewing competitive sites (and tools such as Spyfu). Awareness. 

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. The Google Display Network should be the first choice after you explore specific verticals that target your industry. Video.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

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Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Pay-Per-Click Tactical Services Video Posts

Facebook Business Pages; Measuring What Matters for Success

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Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click?  Taken from Google analytics, you should always be monitoring website traffic from social media sources.  . The result?  New Likes.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution,  click rates, video views, social media shares and comments, Leads generated, ROI reporting.  .  A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.  Chances are, it’s a television ad.  That brings us to a discussion of video marketing for B2B.  Why Video.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Measuring Content with the New Google Analytics

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Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals! More powerful custom … [ visit site to read more ].

A Brief Guide to Increasing Website Conversions with Video

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Finally, measure the video plays.  We have been using Google Analytics event tracking to measure client videos.  I recently stumbled upon a new analytics tool, Wistia , that provides video hosting, video SEO, video measurement, and other video optimization services.   We can measure who plays a video, how long they watch, and where they stop, without worrying about coding.  .

The Many Roles of an SEO Professional; What an SEO Tactician Does

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We understand Google+ and how to get your pictures shown on search engines when you write blogs. What is a search engine optimization tactician. So here is a summary of the attributes of today’s search engine optimization tactician (at least attributes I need to have!):   We are Technical Analysts. We are Content Strategists. That being said, we are proof-readers. We tweet, post, and share.

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Online Display Advertising, Targeting, and Capturing Leads

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It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Retargeting. Summary.

The Relationship between Social Influence and Customer Experience

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If you Google the word “Influence,” this information pops up: We all influence someone in one way or another. Who influences you, and whom do you influence? For years there’s been talk about creating “brand advocates” with social media. We see companies build elaborate social profiles and advertise to get more fans, and then wonder in a few months why no one spreads the word about them.

A Social Media Measurement Dashboard; One Approach

NuSpark

For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below.  . Assuming you have conversion goals set-up in Google Analytics, whether they be a purchase confirmation, a web form confirmation, or a view of a specific page, you’ll be able to measure the role of social media and conversion. .