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Google Analytics- Calculated Metrics for Lead Generation Websites

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Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. If your budget is limited and you wish to focus only on Google due to results, you have the option of opting out of Google related properties (Google maps, for example) and search partners (other sites that use the Google search tool within them).

A CMO’s Guide to Conversion Metrics with Google Adwords

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Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  They can’t be tracked as conversion goals with Google Analytics.  At NuSpark, we usually add calls from ad conversions to our Google Analytics reporting.

Converting B2B Leads Through Social Content: 3 Keys to Success

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At the very least, you’ll want to know which platforms your website traffic is coming from, but placing UTM (Urchin Tracking Monitor) codes on your links and tracking them through Google Analytics can be an affordable way to measure how well each social campaign is performing. Content Marketing Strategy Social Media Social Selling content strategy Google Analytics lead generation

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Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

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Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). This is Google’s method of proving an attribution effect. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. Let’s talk retargeting. 

Who Should Nurture B2B Leads with Social Media?

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The importance of emotional connection was brought to light in a 2013 partnership between the Corporate Executive Board (CEB) and Google. B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Proper conversion rate optimization requires testing of landing pages.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. FYI if you’d rather watch a video, here it is: Step 1:  On Google Analytics click on the Experiments word under the Content section. Proper conversion rate optimization requires testing of landing pages.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Here are some ways to find content to share:  Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook.  Facebook’s own Insights, and Google Analytics.  I’ll go over detailed measurement approaches in a future post.  Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Social Media

How The Beatles’ Songs Optimize B2B Marketing Strategies

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All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools.  The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Act Naturally. All Together Now.

7 Recent or Unique Google Adwords features you should be utilizing today.

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When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  NuSpark Marketing is approved to test these with clients. 

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause.

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Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to decrease bid 25%, with now a minimum bid of $1.00 Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause.

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How Labels works in Google Adwords; benefits of the new feature

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For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. The new feature allows you to organize campaigns, ad groups, ads, and keywords by label classifications, so that you can see what types of categories work better than others.

A Social Media Measurement Dashboard; One Approach

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For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below.  . A re your social media efforts working? 

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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GOOGLE DISPLAY INTEREST TARGETING. By the way, Google’s Display Network uses third party data DMPs as well when it comes to display interest targeting.  That’s what Google means when they refer to third-party data below in their help section.  So now you know!  .  . Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  SUMMARY.  .

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Alternatively, you can use Google Analytics > Audience > User Flow to observe the visitor paths. Google Analytics’ User Flow diagram can help you visualize buyer stages for page visitors. Google Analytics’ User Flow can also give you clues to an offer’s performance on a page. She’s spending a lot of money on a funeral and a high-end casket. Awareness.

17 Ways to Promote Your White Paper for Lead Generation

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There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. You’ve written, designed and produced a white paper. Now you can relax.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.  By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy.  Visits.

An Overview of the Google Adwords Recent Changes & New Features

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Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook.  After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself. Suggestion to Google:  At least have us choose between 30, 60, or 90 day testing periods before “settling”. What: The Keyword Tool is now better integrated with the Google Traffic estimator. Many of Google’s ratings are not consistent.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

An Overview of Google Analytics Goals & Conversion Metrics

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There’s sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure.  If you’re running a pay-per-click campaign, you measure conversions.  It you’re monitoring Google analytics, you’re measuring goals.  Google analytics measures website activity, with the goal to track visitor behavior. 

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Consider the following: Google. months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Google had introduced two new measures of Brand Activate: Active View and Active GRP. Google’s premium analytics allows 5 models of attribution. Rebook? We know better, don’t we?

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Consider the following: Google. months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. Google had introduced two new measures of Brand Activate: Active View and Active GRP. Google’s premium analytics allows 5 models of attribution. Rebook? We know better, don’t we?

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Evaluating competitive rankings via Google’s keyword tools or 3 rd party tools like SEOMoz, SEMRush and others can certainly give you guidance on how competitive your chosen keywords are and the opportunity to be on Google’s first page.  Google searches per day / competition (websites that include your keyword term) = search ratio.  . Examples: Query type:  Research. Keyword.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. Reviewing competitive sites (and tools such as Spyfu). Awareness. 

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18 Ways to Promote Your White Paper for Lead Generation

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There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. The Google Display Network should be the first choice after you explore specific verticals that target your industry. Video.

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How Google’s New Search Results Layout Impacts SEO

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How Google AdWords’ February 2016 Changes Impact SEO. Google recently announced some sizable changes to its AdWords program and the way they will display paid ad listings. Google started implementing the changes worldwide on February 19, 2016. The post How Google’s New Search Results Layout Impacts SEO appeared first on NuSpark Marketing. Only time will tell.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

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Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups.  Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Pay-Per-Click Tactical Services Video Posts

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Facebook Business Pages; Measuring What Matters for Success

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Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click?  Taken from Google analytics, you should always be monitoring website traffic from social media sources.  . The result?  New Likes.