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Google Analytics- Calculated Metrics for Lead Generation Websites

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Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. There’s more on Calculated Metrics from Google here. Make note. Sample Calculations.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

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Google AdWords has recently integrated with Salesforce so that you can import Salesforce leads and opportunities into AdWords and thus measure the performance of your Salesforce campaigns within Google AdWords. Google of course has been tracking ecommerce data for years, but never the complexities of a B2B sale. Below from Google: Configure your Salesforce account.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. If your budget is limited and you wish to focus only on Google due to results, you have the option of opting out of Google related properties (Google maps, for example) and search partners (other sites that use the Google search tool within them).

A CMO’s Guide to Conversion Metrics with Google Adwords

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Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. They can’t be tracked as conversion goals with Google Analytics. At NuSpark, we usually add calls from ad conversions to our Google Analytics reporting.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Skyglue takes Google Analytics to the next level.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). This is Google’s method of proving an attribution effect. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. Let’s talk retargeting. Get it?

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). This is Google’s method of proving an attribution effect. Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. Let’s talk retargeting. Get it?

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. Proper conversion rate optimization requires testing of landing pages. Excellent!

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. Proper conversion rate optimization requires testing of landing pages. Excellent!

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to increase keyword bid to the top 3 CPC estimate (based on auctions last 14 days) but don’t go over $8.00

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Google Adwords Automated Rules is a compelling campaign and bid management tool that results in better performing paid search campaigns. This post is not a how-to guide, but a look at strategic uses of Google Adwords Automated Rules. The rule below tells Google to increase keyword bid to the top 3 CPC estimate (based on auctions last 14 days) but don’t go over $8.00

Click 101

Who Should Nurture B2B Leads with Social Media?

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The importance of emotional connection was brought to light in a 2013 partnership between the Corporate Executive Board (CEB) and Google. B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook. Facebook’s own Insights, and Google Analytics. For Google Analytics, you certainly want to track referrals from Facebook, track the engagement on your website, and track the conversion rates. Understand EdgeRank.

How Labels works in Google Adwords; benefits of the new feature

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For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. I don’t need to explain the how of implementing labels; I’ll let Google do that. At this early stage, you really want to think about how you can use this feature.

An Overview of the Google Adwords Recent Changes & New Features

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Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. Allows Google to make ad rotation decisions rather than yourself. Suggestion to Google: At least have us choose between 30, 60, or 90 day testing periods before “settling”. What: The Keyword Tool is now better integrated with the Google Traffic estimator. Many of Google’s ratings are not consistent.

A Social Media Measurement Dashboard; One Approach

NuSpark

We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below. . Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. . . REACH. We know that. Twitter.

7 Recent or Unique Google Adwords features you should be utilizing today.

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When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions? NuSpark Marketing is approved to test these with clients.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

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Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. This is a pure visit to your site, triggered by the Google Analytics tracking code. Google Analytics allows you to set up 20 goals; 4 groups of 5 goals each.

An Overview of Google Analytics Goals & Conversion Metrics

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It you’re monitoring Google analytics, you’re measuring goals. Google analytics measures website activity, with the goal to track visitor behavior. Site Engagement Goals: Google Analytics measures two types of engagement goals. . This data can be measured throughout the Google Analytics platform. Google Analytics. Conversions and Website Goals; A Primer. .

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

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Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. Related Posts: The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit Optimizing Google AdWords- Part 1 The 3 P’s of B2B Lead Generation: People, Process, Platforms. Pay-Per-Click Tactical Services Video Posts

How The Beatles’ Songs Optimize B2B Marketing Strategies

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All website and marketing activity should be tracked via Google Analytics or a more robust analytics tools. The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Act Naturally. All Together Now.

17 Ways to Promote Your White Paper for Lead Generation

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There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. You’ve written, designed and produced a white paper. That was a lot of work.

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Measuring Content with the New Google Analytics

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Measuring Content with the New Google Analytics. There’s a new version of Google Analytics just released, and am starting to become familiar with the new functionality. Google’s updates are: A completely redesigned, faster interface. Multiple dashboards—build a custom dashboard for each department. Event Goals! More powerful custom … [ visit site to read more ].

18 Ways to Promote Your White Paper for Lead Generation

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There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. The Google Display Network should be the first choice after you explore specific verticals that target your industry. Video.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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GOOGLE DISPLAY INTEREST TARGETING. By the way, Google’s Display Network uses third party data DMPs as well when it comes to display interest targeting. That’s what Google means when they refer to third-party data below in their help section. Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. Let’s talk about DSPs. . SUMMARY. .

SEO, Meta Descriptions, Content, and Generating Leads

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It’s no longer used by the top 3 – Google, Bing or Yahoo! Second, the Meta description can be used in Google’s ‘Extended Sitelinks’ – again, not always. Google will pull the best content from your Meta description for the search query – and it may not be a complete sentence. Hi, It’s Paul Mosenson, President of NuSpark Marketing. You’ll find this interesting.

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Remarketing Advertising Strategies with Google Analytics

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Now, you can add remarketing options by using Google Analytics data. . Example- I can send a social media message to audiences who visit my site, do not convert, and use the term “social media” in their Google search query. For more details on remarketing with Google Analytics, click here. Increase Conversions with New Remarketing Options. Keyword Remarketing. Medium.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Consider the following: Google. 3 months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. We believe that the industry’s significant investment in brand measurement efforts can substantially grow the online advertising pie, for all,” according to Google’s blog post back then.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Consider the following: Google. 3 months ago Google introduced Brand Activate , a new online measurement approach for online display advertisers, and a shift away from clicks and impressions. We believe that the industry’s significant investment in brand measurement efforts can substantially grow the online advertising pie, for all,” according to Google’s blog post back then.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Retargeting. Summary.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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People use Google for two reasons: I want, and I need. Display advertising is more than just Google. Related Posts: 2013 New Year’s Resolutions for the B2B Marketing… Thought Leadership and Ghost Services 18 Ways to Promote Your White Paper for Lead Generation Top 10 Reasons You Need a Corporate Blog for Lead Generation Remarketing Advertising Strategies with Google Analytics. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. Content Marketing. Create an editorial calendar. Get to it!

A Brief Guide to Increasing Website Conversions with Video

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We have been using Google Analytics event tracking to measure client videos. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. Videos offer a number of benefits; most importantly: Videos allow you to demonstrate a product or solution simply. Humanizing yourself or your firm builds trust, and trust increases conversions.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Evaluating competitive rankings via Google’s keyword tools or 3 rd party tools like SEOMoz, SEMRush and others can certainly give you guidance on how competitive your chosen keywords are and the opportunity to be on Google’s first page. Google searches per day / competition (websites that include your keyword term) = search ratio. . That’s my goal with clients. Formula: .

A Social Media Measurement Dashboard; One Approach

NuSpark

We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below. . Assuming you have conversion goals set-up in Google Analytics, whether they be a purchase confirmation, a web form confirmation, or a view of a specific page, you’ll be able to measure the role of social media and conversion. . Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. . .

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

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Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Google’s keyword research tool. So you really have to plan for your keyword strategy. Awareness.

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LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Utilize Google’s URL builder to tag URLs within analytics for more granular measurement. LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. LinkedIn. Targeting. Job function.