Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Below is an example of a retargeting campaign with the Google Display Network, called “remarketing” and compared with standard pay-per-click campaigns (click to enlarge): For this example, the retargeting cost-per-conversion is much more efficient as compared to the other campaigns.  This is Google’s method of proving an attribution effect. Let’s talk retargeting.  Tracking Retargeting. Get it? MORE >>

Because Google and other search engines place so much emphasis on frequency and quality content, committing to the creation and regular delivery of a blog is one of the best ways to raise your position in organic search. Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. They simply type keywords related to their problem into Google, Yahoo and Bing. . The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Often. MORE >>

'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  So then, below is a hodgepodge of newer features and unique opportunities within Google Adwords that you should be taking advantage of if it’s right for your business.    .    . You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?  You have seen some ads with a small form for email address submissions?  MORE >>

Here are some ways to find content to share:  Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook.  Facebook’s own Insights, and Google Analytics.  For Google Analytics, you certainly want to track referrals from Facebook, track the engagement on your website, and track the conversion rates.  Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  MORE >>

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. The Google Display Network should be the first choice after you explore specific verticals that target your industry. Now what? How do you promote it? Company Blog. MORE >>