| | | Marketing to Business Executives Blog | |  Google | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing 01/14/2011 at 3:08 am | #1 Be The Center of Attention for Your Customers/Clients | Vistage Chairs Leave a Reply Cancel reply Sorting through content curation options How to tell if your marketing department needs a digital marketing makeover RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! But as I look at the vendor landscape it is apples and oranges. Vendors are solving several different problems. Here is my take on the ten ways that content curation is used in marketing. Demonstrate thought leadership. Cultivate a community. Keep current on critical issues. Support mission. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 16, 2011  “Curation” gets six tweets per hour…right now! Leave a Reply Cancel reply Games as Content in B2B Marketing Evidence:the heart of your business (and marketing) plan RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! “Curation&# gets six tweets per hour…right now! Tweets per hour and the “sparkline&# of tweet history is shown for each story. It’s free. I’ve corrected it to Aggregage. No trackbacks yet. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 25, 2011  Eqentia content curation gives control to information consumer. Leave a Reply Cancel reply Games as Content in B2B Marketing RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! A few thousand white collar professionals, from salespeople to researchers, use the system to find relevant content and make it available for consumption and distribution. Eqentia doesn’t make that assumption perhaps because it was built for business professionals. Eqentia | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 14, 2011 Sorting through content curation options Leave a Reply Cancel reply Ten Use Cases for Content Curation in Marketing RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! Further, you have the expertise to provide valuable commentary on changes occurring in that area. But you don’t have the capacity to publish frequently enough to get more than fleeting attention in today’s information-overloaded business world. So you are thinking about curating third-party content to combine with your own pieces. There are dozens of content curation tools out there. Some are suited for personal use. Let me know what you think. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 22, 2011  Games as Content in B2B Marketing RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. I found a few short posts ( Tom Grant of Forrester , Howard Sewell of Spear Marketing and The Crocodile ) and a good video on the subject. Turns out games have been used in B2B several (many?) times, I’m sold. Thanks. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 9, 2011  B2B battleground for content curation « Marketing to Business. Leave a Reply Cancel reply Evidence:the heart of your business (and marketing) plan Questions to ask: marketing automation implementation success RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! And new (e.g., HiveFire , CIThread ) or re-branded (e.g., Aggregage ) vendors are coming on the market with B2B as their primary focus. What will it take to succeed? These need curation too. | | | | | | | |
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 Evidence:the heart of your business (and marketing) plan.
B2B battleground for content curation RSS feed Google Youdao Xian Guo Zhua Xia My Yahoo! Their research shows that businesses that try to execute their business plans flawlessly usually fail. Most successful businesses did not start out intending to be in the business that succeeded for them. ( Read the book for some great examples.) Instead of doing a business plan, they pose a five-step recipe for launching a business that will succeed (i.e., finding the successful business that you didn’t plan to go into). Conclusion: Apple would have to make its money on the device. MORE >>
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