According to Google's 2011 B2B Marketing Outlook report: 87% of marketers invest in customer retention, and 2/3 say that this is where the majority of their marketing dollars will go in 2011. According to research by BtoB Magazine, 58% of B2B marketers say that marketing involvement never stops and must continue across the entire customer lifecycle. Be that as it may, marketers are focused on driving qualified leads as their most important mission. So where does that leave customers? Research from the CMO Council finds that companies lose 10% of their customers each year, on average.