Marketing Interactions

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Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

Eliminating leaps of faith will result in your content producing a flow that compels engagement instead of the confusion that sends B2B buyers back to Google to search for a better answer. The post Stop Asking B2B Buyers to Take Leaps of Faith with Content appeared first on Marketing Interactions.

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Why Is B2B Marketing So Hyper?

Marketing Interactions

Just ask Google. Begging for unearned attention. Next thing you know, we’ll have hyper-experiences; and that just feels exhausting to think about. Oh, wait – those already exist, too. Well, at least in theory. So, what makes us think we can jump the shark straight to hyper?

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B2B Nurturing for Net New vs. Existing Customers

Marketing Interactions

Google is only a browser tab away. B2B Nurturing Programs Let Your Audience Drive. The other reason for the need to connect the story is the shift in who’s in control. Buyers and customers no longer are reliant on you for information. This fallacy is one of the reasons buyers and customers have made the shift to self-service.

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Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

Google has trained buyers to hit the back button when the search result clicked on doesn’t yield the right content. Have you ever landed on a vendor website and not known where to look for the information you were after? Nothing seems relevant to you.

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A Review of B2B Content Operations Strategy Benchmarks

Marketing Interactions

Oh, I have logins to the systems, Google Docs, Slack, and Chatter. Visibility or, more frustrating, the lack of it, strikes home with me. I’m currently running a marketing team remotely for a client. What I can’t see is a lot.