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| | MARKETING GENIUS BLOG
JUNE 7, 2010 10 Best Marketing Apps for Salesforce
In no particular order: Salesforce for Google AdWords. Many organizations spend a significant amount of money on search advertising, such as Google AdWords. To justify this expense, Google reports the number of clicks and conversions (usually registrations), but you don’t know whether these people are qualified leads who are likely to buy your product. This is similar to Salesforce for Google AdWords, but specific to organic search. The first is quantitative and is served well by Google Analytics and similar tools. SEO for Salesforce. DupeBlocker.
| | MARKETING GENIUS BLOG
MAY 7, 2010 9 Social Listening & Tracking Tools
Google Alerts. Google alerts are free email alert updates of the latest relevant Google search results for web, and news based on your choice of keywords, or topics. Tags: Communication Genius.com Metrics social media genius.com google alerts GURLs hootsuite keywords meltwater buzz radian6 Salesforce salesforce chatter social cast social media monitoring socialtext twitter client twitter search Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Enjoy, and do let us know of others you think should be on this list.
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JUNE 23, 2010 Email Testing 101: Landing Page Design
On the landing page you can use Google Website Optimizer to create different versions. Then install Google Website Optimizer, create a second landing pages with only 1 thing changed, then start measuring. Google Website Optimizer will tell you when you’ve collected enough data to get statistically significant results. In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. Why Landing Page Testing? What To Optimize For? How To Optimize a Landing Page? Getting Started.
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JULY 11, 2011 Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
Before you go out and buy a bunch of ads on Google or invest in an email marketing list, it’s critical you test several different channels to see what works. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” Usually followed by “should I use email?” and “should I hire sales people?”.
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MARKETING GENIUS BLOG Why Brand a Shortened URL?
| TUESDAY, JULY 27, 2010
Today, Genius.com announced that Genius URLs, which are shortened URLS that can be inserted into any social media conversation- or even Google
AdWord, can be branded making it the first marketing automation company to offer this service. Why is this a big deal? Want to learn more about branded URLs? Click here. Tweet This! Share this on LinkedIn. Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us. Digg this! Share this on Reddit. Email this to a friend? Subscribe to the comments for this post? MORE >>
MARKETING GENIUS BLOG 4 Rules to Avoid Marketing Whiplash
| MONDAY, MARCH 28, 2011
Now come the predictions that Facebook is going to take over the search market from Google
and with that, some way-out-there notions that Facebook will REPLACE email marketing. Whether you’re a large enterprise with big budgets for focus groups or survey, or a 1 woman shop, make sure you have that all important conversation with your customers (and just as important, your COMPETITORS customers) about “how did you hear about us? If the answer is “I searched on Google
and found you , make sure you know whether they found you through the organic results or an ad. MORE >>
MARKETING GENIUS BLOG Bootstrapping Your Sales and Marketing: Part 2
| THURSDAY, JULY 21, 2011
Adwords is the next step up and also provides geo-targeting and other defining criteria. For more sophisticated web sites Google
and others offer online commerce modules you can integrate with your site. Last week I gave my 5 tips for bootstrapping sales and marketing for small businesses. Now here are my top tools to execute on those tips. Tip #1: Get your first customers “manually. You likely won’t need a full-blown (i.e. “expensive ) customer relationship management (CRM) system to get started. As for media preference (i.e. Shameless plug approaching…. MORE >>
MARKETING GENIUS BLOG World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta
| MONDAY, DECEMBER 17, 2012
We plan to release more cool features every week or two – some of which include: merge contacts , Salesforce.com integration , Facebook/LinkedIn Pages support , google
+ support , deals , contact history , and more. The hyperbole and linkbait strategy combine to announce that the past two weeks have been a big deal for the entire Genius and LeadRocket teams. On December 6th we announced Public Beta availability for our new social sales and crm application called LeadRocket. Engagement is what LeadRocket is all about. We think it’s simple – but let us explain. How could this be? MORE >>
MARKETING GENIUS BLOG Monday Marketing Term: A/B Testing
| MONDAY, AUGUST 2, 2010
Simple tools like Google
Website Optimizer can help you design A/B experiments. A/B Testing is the process of comparing an alternative marketing campaigns against a baseline by changing one variable (typically a subject line, offer or other content) to determine which version performed better. The benefit of A/B testing is that you are testing two versions at the same time so you’re negating the influence of special events, like seasonal influences, press mentions or industry events. The more successful version is then distributed to a wider audience with greater success. MORE >>
- From “Don’t be evil” to “Just be good” MARKETING GENIUS BLOG | FRIDAY, APRIL 8, 2011
- Chatter Gets Genius MARKETING GENIUS BLOG | TUESDAY, JUNE 22, 2010
- Making Sales & Marketing More Social MARKETING GENIUS BLOG | THURSDAY, MAY 20, 2010
- 3 Must-Haves for Successful Lead Nurturing MARKETING GENIUS BLOG | WEDNESDAY, DECEMBER 9, 2009
- Social Media Tracking 101 MARKETING GENIUS BLOG | TUESDAY, OCTOBER 20, 2009
- 10 Tips for a Successful Newsletter MARKETING GENIUS BLOG | FRIDAY, SEPTEMBER 25, 2009
- How-to: Pay Per Click Advertisng (in 5 minutes) MARKETING GENIUS BLOG | TUESDAY, JANUARY 26, 2010
- Another Gobbledygook Term to Avoid: “Next Generation” MARKETING GENIUS BLOG | MONDAY, JANUARY 11, 2010
- 3 Key Takeaways from “Socialize Your Company” MARKETING GENIUS BLOG | THURSDAY, DECEMBER 17, 2009
- 4 (More) Questions for a Social Media Fanatic MARKETING GENIUS BLOG | FRIDAY, DECEMBER 11, 2009
- 2 Great Holiday Reads for the Social Marketer MARKETING GENIUS BLOG | MONDAY, NOVEMBER 30, 2009
- Day 1 at MarketingProfs Digital Marketing Mixer (A Truly Social Mix) MARKETING GENIUS BLOG | WEDNESDAY, OCTOBER 21, 2009
- Tips for Creating Better Lead Nurturing Content MARKETING GENIUS BLOG | FRIDAY, SEPTEMBER 18, 2009
- Are You Ready for Marketing Automation? MARKETING GENIUS BLOG | TUESDAY, JULY 21, 2009
- How to Increase Website Conversion MARKETING GENIUS BLOG | THURSDAY, JULY 9, 2009
- How to Get More Website Visitors MARKETING GENIUS BLOG | TUESDAY, JULY 7, 2009
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