Marketing Edge

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Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for businessTime 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brogan and I met over $.99 margaritas in Vegas at an early Blog World conference. Fast forward several [.]

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategyThere are hundreds of surveys these days about social media usage with varying degrees of accuracy. Suffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

2011 The Year of The Groupon

Marketing Edge

billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6 billion offer from Google. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75

Press 36

What Did You Do When Twitter Was Down?

Marketing Edge

marketing Google realtime Twitter Twitter #failit was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled. It’s times like these. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled It’s times like these when you see the value of what you miss.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

MN GOP caucus location search phrase yields Obama google ad - nice

Marketing Edge

Just a quick post to give Senator Obama a pat on the back. I did a google search for MN GOP caucus locations and the Google Ad at the top was Where to Caucus for Obama. Now that's really reaching out to the other side. You would think one of the other GOP candidates would have ranked high organically or paid given that search term. So the issue is does it really matter?

Three Ingredients for Your Social Media Pantry

Marketing Edge

Measure everything, apply tools like Google analytics, www.bit.ly and www.idek.net (last one shared by Bestofjess ) to every link. Whether it’s, “this is an RSS feed&# or this is the beta version of Google buzz, heck, this stuff is being made hourly, there are no experts on everything. Time 10:15. Also how consumers are interacting with each other and with brands.

Marketing Edge

Marketing Edge

We can editorialize (blog), converse (forums), chat (twitter), get info (google), etc. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Maruggi is a frequent speaker and conducts workshop sessions on new media. Media contains inventory.

Keeping a social network rolling, America’s RV community

Marketing Edge

RV.net - the official blog of the open road is a winner, RV Travel.com , and RV There Yet has a great mash up with Google maps and a variety of RV location needs including, campgrounds, RV dumps, and Starbucks, (there will be less of those around). OK, I'll admit it, I'm a freak for RVs. All kinds, Class A, Class C, even conversion vans have a soft spot in my heart.

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

Marketing Edge

Marketing Edge

While Google redefined search a few years ago, the next wave of search now includes video and audio, which brings into play technologies like EveryZing. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Deadline for comments is August 31.

Best PR and SEO Tactics

Marketing Edge

Not just a word, but the right word at the right time in the right places can catapult your company to the top of the Google heap. Time 28:49. What’s in a word? Plenty. As a former journalist, I’m always thinking about the news angle, whether it’s for clients, this podcast, or the pure enjoyment of staying on top of the issue. The beauty of this is, search engines think like news people as well. The major search engines pick up trends across the net, reward in-bound links to your page, and give recognition to first movers. VigiLanz is a client). YOU COMMENT WE GIVE FOOD. Happy New Year.

Marketing Edge

Marketing Edge

RV.net - the official blog of the open road is a winner, RV Travel.com , and RV There Yet has a great mash up with Google maps and a variety of RV location needs including, campgrounds, RV dumps, and Starbucks, (there will be less of those around). About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?

When presidential brands merge - Obama & Clinton

Marketing Edge

Think Nestle and clean water. (Or F|R might say: think Google.). I copied these 5 Rules for Successful Brands from a wonderful post at Gigacom [link] The writer is Carleen Hawn. The rules are from John Quelch. Mr. Quelch is a non-executive director of WPP Group plc, the world's second largest marketing services company, and of Pepsi Bottling Group. He served previously as a director of Reebok International. He writes an excellent blog on branding for Harvard Business Publishing. Hawn's article was originally posted on October 26, 2007. The same positioning worldwide. Think Coca-Cola.

PR practitioners should plan for the Next Newsroom today

Marketing Edge

In surveys with readers of the San Jose Mercury News, Chris O'Brien, reporter and innovator on the issue of news in the US, presented four major findings about how people get information: Google. Other people are a major resource of information. Choice. Conversations. There are 5 main theme of the Next generation of the newsroom a project to build the next generation newsroom being conducted at Duke University. 1. Integrated - Newsrooms must be fully integrated across blogs and multimedia. It should embrace all platforms. We are now in an era of constant change. 3. Media Conductors.

Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Marketing Edge

Marketing Edge

If you search Google for the text of the error message, I am the top entry, throw in stuff like quotes or “fix&# etc, and I’m still within the top 10 results. My solution is given free, and there are Google Ad Words on the page, but the real money is from donations of people who are able/willing to throw me the $5 donation, and I get approximately two a week. But to get back to your “Top 40″ metaphor, I never mention the URL of the site or the error message, but instead encourage people to “search google for the error message you get&#.

Marketing Edge

Marketing Edge

Umbria industry reports include healthcare, consumer electronics, and other industries For those into the viral marketing concept, whether Umbria or a strategy that includes alerts and watches from Google , Technorati , Digg and others, the key is having a process that puts your ear to the ground – sorry had to use a cliché somewhere in this piece. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. Now that is listening.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » Google Ad Sense Revenue Stream Options – Healthcommunities.com Leading the Way The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Healthcommunities.com is featured as a Google AdSense case study and Tom Lund is the Marketing Edge guest on this Market Focus segment. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media.

Marketing Edge

Marketing Edge

InformationWeek weighs in Google Ad Sense Revenue Stream Options – Healthcommunities.com Leading the Way » Podcasting & PR Like Turkey & Mayo Provident Partners has had a ton of new podcasting business for which we are very thankful. About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Tools 89

How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

Google 105

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I don’t mean a brand identity. mean Eric Wittlake, as a person, does not exist on Google+.

Google 135

Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details?

Google 153

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

Google 123

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

Google 117

Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

Google 100

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

Google 146

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

Google 106

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google+ is an island of misfit toys

Biznology

Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Is Suffering from a Catch-22. Currently, Google+ is pristine.

Google 114

Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

Is Google really Sauron?

grow - Practical Marketing Solutions

In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. In fact, Google’s power and popularity grows unabated. Is Google really Sauron? And Google?