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JULY 10, 2012 [Google] Three Excuses B2B Marketers Should Avoid
At a minimum you should be using Google Analytics (free) and to build a spreadsheet with sources, spend and percent. B2B marketing B2B Marketing Online B2B Sales Marketing ROI online marketing Sales Analytics b2b marketers google analytics leads ROI SalesPlanning and forecasting are critical skills for B2B marketers. Nonetheless, we need, on average, to do better. How many tests?
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MAY 15, 2012 [Google] What does Big Data mean for marketing?
Google AdWords). Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names and all-encompassing abstractions, it became a focus for cult-like adoration and a salvation for data oppression. Is every data-intensive challenge a Big Data problem? May be not. Relatively new technologies (e.g., social media (e.g.,
AUGUST 14, 2012 | LEAD VIEWS
[Google] Marcom Fatigue: Should Marketers Worry?
JULY 10, 2012 | LEAD VIEWS
[Google] Three Excuses B2B Marketers Should Avoid
MAY 15, 2012 | LEAD VIEWS
[Google] What does Big Data mean for marketing?
MARCH 9, 2012 | LEAD VIEWS
[Google] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
JANUARY 17, 2012 | LEAD VIEWS
[Google] Top Challenges Content Marketers Face
DECEMBER 2, 2011 | LEAD VIEWS
[Google] 4 Things B2B Marketers Should Focus on in 2012
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MARCH 9, 2012 [Google] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Source: Marketing Profs. Source: Experian Hitwise. Source Alexa. Almost 80% of the pins are repins.
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AUGUST 14, 2012 [Google] Marcom Fatigue: Should Marketers Worry?
Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. Our profession is beginning to see signs of marcom fatigue. We may have hit a marketing plateau due to the overload.
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MARCH 29, 2011 [Google] Research Proves – Google’s Farmer Update Good For B2B Websites
Google’s recent algorithm change more popularly known as the Farmer/Panda update is all set to impact nearly 12% of Google’s search queries. The Google alogorithm change has given rise to a lot of speculation, as marketers worry about how it will affect their marketing efforts and their business at large. While the new development has excited the Google users owing.
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SEPTEMBER 9, 2010 [Google] Google shall find – even before you seek.
Google’s new feature, ‘Google Instant’ is all set to dramatically reduce the time people will spend searching online. While the new development has excited the Google users owing to the enhanced user experience, it has made most online marketers anxious, just thinking about how it will affect their SEM, SEO efforts.
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LEAD VIEWS | FRIDAY, JULY 22, 2011 [Google] Demand Generation Necessary For Lead Generation!
Google search for Demand Generation Vs Lead Generation, will lead you to some really interesting posts which explain in detail how Demand Generation covers all marketing activities a company undertakes to generate leads and interest in its offerings. Demand Generation and Lead Generation, can be easily voted as the most used words in the B2B Marketing space. think marketers have an affinity for these words because they tend to sound more complicated and sophisticated than your regular marketing buzz words. valid observation. Marketing Vs Sales. Industry Vs Company. Do you agree? MORE >>
LEAD VIEWS | WEDNESDAY, NOVEMBER 10, 2010 [Google] Why Every B2B Company Needs Sales Analytics
Why not just use Google Analytics or my in-house analytics tool. In the market, there are a host of analytics products that give you details on your web visitors, starting with the ubiquitous Google Analytics. With the pervasive growth of the internet and the digital information overload, one of the things that is likely to undergo transformation is the Selling process. Most buyers prefer to do their research about the product and features online before reaching out for human assistance. What you need in a B2B environment is a system that can talk to both Sales and Marketing. MORE >>
LEAD VIEWS | TUESDAY, MARCH 1, 2011 [Google] Selling Search to the C-Suite
Related posts: Google shall find – even before you seek. While the new development has excited the Google users owing. Google shall find – even before you seek. While the new development has excited the Google users owing. Today’s post is by Mike Moran, an Internet marketing, search technology, Web personalization, and Web metrics expert. can almost hear the muttering from here: “No matter what I do, my CEO pays no attention. The rest of our industry is pouring enormous resources into search marketing, and we just sit here doing nothing.” MORE >>
LEAD VIEWS | TUESDAY, JANUARY 17, 2012 [Google] Top Challenges Content Marketers Face
have highlighted a few here: Volume vs. Quality: In today’s keyword and Google rank driven world, there is no doubt that it’s ‘content’ that can win those search engine ranking battles. There is a whole lot of marketing content out there – in all forms and sizes, across all kinds of channels, in different languages and formats, and targeting all kinds of audiences. With the genesis of the Internet and social media, every person has become a content producer – clicking on publish or share button is all it takes! Is producing quality content a cakewalk? Absolutely not! MORE >>
LEAD VIEWS | THURSDAY, APRIL 15, 2010 [Google] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
You will need to do more than just show monthly Google web analytics reports…and that’s where the right marketing automation solution can bridge the gap between web analytics and CRM, and provide marketing teams with information necessary to refine campaigns and achieve greater (and measureable) success. Excitement is running high at the annual SuiteCloud conference sponsored by NetSuite taking place this week in San Francisco. am excited to be here because LeadForce1 has successfully integrated with NetSuite’s cloud computing platform. MORE >>
- [Google] Is Sales Dying? What Can ‘You’ Do About It? LEAD VIEWS | WEDNESDAY, MAY 25, 2011
- [Google] 4 Things B2B Marketers Should Focus on in 2012 LEAD VIEWS | FRIDAY, DECEMBER 2, 2011
- [Google] Don’t Let Algorithms Supplant Your Mind LEAD VIEWS | THURSDAY, MAY 19, 2011
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