Lattice

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Taking Advantage of All the Data

Lattice

Think about what would happen if Google Maps ignored 50 percent of what you asked it to find, and you.

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In the Land of AI, Context is King

Lattice

In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). The world is going full-on AI. The same has been happening in the B2B world. I’m sure by now, you’ve heard of Salesforce’s latest foray in AI as well.

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Account-based Marketing: It’s Time to Flip

Lattice

Everyone is talking about it and Google Trends shows a sharp incline. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now. The topic is taking over events, webinars, blogs, social media. As B2B marketers, we are all very familiar with the traditional funnel.