It's All About Revenue

Trending Sources

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

It's All About Revenue

If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing.

Opt-in 122

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

It's All About Revenue

Think about how Facebook, Netflix, Amazon and Google make smart inferences and recommendations for the consumer. Innovative technology in the retail world doesn’t always mean flashy gadgets. In fact, most of the industry’s most effective form of digital disruption is invisible. The same goes for Netflix and Amazon. Why invisible machine learning works so well in the retail world.

7 Compelling Reasons to Invest in Mobile Marketing

It's All About Revenue

Martin Sorrell, CEO of the WPP group of agencies, opines that there is a lack of clarity around ROI in mobile marketing, which is putting marketers off spending budget there: “Underinvestment in mobile… is due to a lack of clarity around the measurement of mobile advertising,particularly in the ‘walled garden’ ecosystems of Facebook and Google. Main Takeaways.

Mobile 120

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

It's All About Revenue

According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. This is one of the ways to become a modern marketer. That is an analyst's job. To analyze! 1.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

3 Examples of Brands Doing Real Cross-Channel Marketing

It's All About Revenue

In fact, Google reports that 90% of people switch between devices to complete a single task, using at least three devices per day. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. love that I can connect with brands how and when I want. love when my mobile search results show me nearby store inventory. But it’s not all doom and gloom.

5 Mobile Insights That Will Change How You Market to Millennials

It's All About Revenue

Be present in those micro-moments (as Google would say), and make it easy for them to pick up the journey where they left off - when it’s most convenient for them. 2. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. What are their views on privacy? How do they prefer to communicate? consumers.

Mobile 126

100 Things You Are Doing Wrong on Social Media

It's All About Revenue

You are posting anything at all to Google+. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

Why Google Social Search Means You’ll Probably Want a Google+ Page

It's All About Revenue

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Yeah, I know…Brittany Spears.)

Google 112

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Is Marketing the new Sales?

It's All About Revenue

Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. But all that’s easy said.

Sales 133

When It Comes To Social Media, CMOs Need To Get Visual

It's All About Revenue

For example you may see great response and engagement metrics via text-only posts that are shared on Google Plus. This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement! mean this isn't 2004. is it? Getting Social. Of course not.

B2C 82

What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Not yet.

Google 112

What Google+ Needs to Offer Businesses

It's All About Revenue

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Google Plus has been growing at healthy clip, but its overall size is tiny compared to Facebook’s 750 million users. Google Bookmarks.

Google 109

Why is Mobile at the Heart of the Customer Journey?

It's All About Revenue

We quickly consult Google to settle arguments. We conduct a quick Google search when we have questions. 91% of smartphone users turn to their phones for ideas in the middle of a task according to Google. Google reports 58% of smartphone users are more likely to buy from companies whose mobile sites or apps allow them to make purchases quickly. We compare prices in store.

Mobile 122

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Only 55% of Marketers Using Insights from Social Data

It's All About Revenue

Even Google recently announced a change to their search algorithm to favor sites that are “ mobile-friendly.” It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Surprise. Delight. The responses were pretty surprising. Surprise.

Is Data the New Marketing?

It's All About Revenue

Think of it, it’s amazing how often returning customers click on Google paid-search just for ease of use. I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. More and more enterprises start to wonder why and if they miss a boat? Let’s say your company has a 10% market share.

Intent 121

New Gmail Changes Reinforce Engagement Importance

It's All About Revenue

Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of the list-unsubscribe functionality to the Gmail app on Android. The second change is new and potentially much more disruptive. quick refresher on the list-unsubscribe process. Email Marketing Marketing Cloud

Creating a Competitive Advantage with Data-Driven Marketing

It's All About Revenue

billion searches are performed on Google each day. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. An astonishing 294 million e-mails are exchanged daily. And a mind-numbing 50 billion messages are exchanged on WhatsApp every single day.

5 Marketing Problems Google+ Says It Can Solve

It's All About Revenue

Enter Christian Oestlien , who is heading up the Google+ project. We’ve written in detail about Google’s launch of brand pages this week. He outlined five specific challenges Google+ will help solve. Rather than adding to that mess, Oestlien said, Google+ is helping gather it together with the help of +1 button. ” Want more about Google+?

Seven Ugly Truths About Content Marketing

It's All About Revenue

Make sure your customer has a seat at the table by validating the content idea with research. I use the following to questions to guide this conversation: Review the number of Google searches it appears in. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts. That’s right: 1 billion results. So where to start?

Oracle Chosen as Leader in Gartner Magic Quadrant

It's All About Revenue

For example, according to a study by Google and Corporate Executive Board, “buyers are 60% through their decision process before engaging with a sales person.” Today, marketing is leading a significantly higher percentage of the buying process than ever before. Oracle remains the leader in this Magic Quadrant. Marketing Cloud Product News

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

It’s a truism of modern marketing: If you’re not on the first page of Google, you don’t matter. How Does Google AdWords Work? Content Marketing b2b marketing data quality database marketing Google AdWords infographics search marketing seo social media marketing social sign-onWe’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying.

What Lies Ahead in 2016 and Other Mobile Marketing News

It's All About Revenue

Google: Demographics Not As Good As Intent (Search) For Mobile Targeting. Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. Another Friday means another Friday Five, your weekly roundup of five stories of news you can use from the world of marketing. This week's topic Mobile Marketing.

Back to Basics: 6 Quick Social Media Marketing Tips

It's All About Revenue

So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Google+ : The customizable”circles” feature is a great tool to group people and content into specific categories (i.e. For example: @LaurenEHarper You are awesome! The best part?

How to Define The Content Marketing Metrics that Matter

It's All About Revenue

No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. Admit it.

API 95

Modern Marketing Lessons From PetRelocation [Webinar]

It's All About Revenue

We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud.” The company now ranks in the top 3 on Google for 365 keywords, and in the top 10 for more than 800. “What’s the best airline for my bulldog?” ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. Register now!

6 Key Metrics to Measure Success from Your Retargeting Programs

It's All About Revenue

Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Site retargeting allows you to convert the 95%+ of prospects who leave your site on their first visit without filling out a form. Lead Conversions/CPL.

6 Trends Highlighted at Social Media Marketing World

It's All About Revenue

Marketers are turning their focus to Google+. Optimizing Optimizing Google+ is starting to top the list for social marketers, and in fact, 65% of marketers say they want to learn how to utilize Google+ better. As G+ serves as a social layer across all Google properties, there’s a greater potential of getting your content seen. Blog, blog, and blog! 

Trends 104

53 Questions to Help You Choose the Right Interactive Content Creation Platform

It's All About Revenue

Does the platform integrate with platforms beyond CRM (such as Google Analytics, social networks, and CMS programs)? You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. But how do you choose which solution is right for you? ” Let’s start at the highest level. Email only? Phone?

20 Experts, 1 Awesome Resource: The Social Media ProBook

It's All About Revenue

But I urge you to read on to discover a bit more about the book itself, which is current right through Google+. Google Bookmarks. by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  That project goes live now. Right now. Check out the image below.

Gmail Provides Email Deliverability Data to Senders

It's All About Revenue

As with most new things Google creates, it has generated a lot of buzz. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. Let’s dig in! Key takeaways for email marketers. Email Marketing

Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.

It's All About Revenue

Second, the Profiler sales tool can be accessed as a Google Chrome Extension, allowing salespeople to access relevant profile information as they visit a contact’s LinkedIn or company website. As marketing expands its scope and influences more decisions across the enterprise, teams require technology that’s contextualized to specific use cases and business outcomes.

4 Ways to Improve Your Online Marketing Funnel

It's All About Revenue

Google Analytics offers a cheap and simple method of analyzing how people are getting to your web site. Now, combining your SEO and PR efforts is vital to be recognized by Google, and to increasing your rankings. Marketing Efficiency inbound marketing Lead Nurturing marketing funnel modern marketing online marketing online marketing funnel tips for Google analyticsSEO & PR.

Funnel 112

Recapping 2014 in Content Marketing

It's All About Revenue

Search interest over time for the term: content marketing (Google). We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! There were lots of content marketing specific events (led by Content Marketing World) and content is being talked about at every marketing event. Walk with me.

Why Content is the New Sales Call

It's All About Revenue

When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop and reconsider almost everything they are doing; at least as it pertains to marketing. Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. • 10.4 Pieces of Information in the Buyer’s Journey Prior to Purchase. Content Is The New Sales Call.

[Chart] Google+ Posts Drop Even as Accounts Rise

It's All About Revenue

by Jesse Noyes | Tweet this Google+ is growing fast, and most marketers should be considering what, if any, plans they should make for conducting programs through this new social network when they eventually launch their inevitable business offering.  If limited sharing is the dominant culture on Google Plus, then there might be an opportunity to use the tool for targeted messaging.

API 77

Why Emotion Matters in B2B Marketing

It's All About Revenue

" To stand out, B2B marketers must create anticipation of both professional and personal rewards, according to a study by Google and CEB's Marketing Leadership Council, working with marketing research firm Motista. Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street Journal, San Francisco Chronicle, Washington Post, and more. "A trigger causes people to pay attention and remember. Tap into desires — and fears.

5 Ways to Demonstrate Value to Your Customers

It's All About Revenue

Google Hangout is another great way to virtually provide thought utility, engagement, and find out your customers’ biggest concerns. by Amanda Batista | Tweet this The marketer extraordinaire wears many hats, manages a variety of channels, and is challenged to understand the ongoing technological developments changing the way buyers and customers interact with brands.