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Talking Domain Reputation And What Email Marketers Need To Know

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That’s a very interesting finding, and speaks to the sophistication of Google and other sophisticated receivers. It’s all about the practice folks, Google will hunt you down! Reputation is a word that means many different things to many different people in the world of Deliverability. Just Warming Up. IP Reputation = The Determining Factor. Image source: Pixabay.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

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If you aren’t familiar with Spamhaus, I suggest you do a little bit of Googling to find out about them. As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing.

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Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee

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That's how many hits I got back when I Googled the term "data driven marketing." Ok, ok my title is just a tad self-serving, being the coffee-consuming-beast that I am but. you get the point. Over seven million. " Quite frankly I am surprised it was not higher given the amount of "talk on the street" there is about it. Strategically Speaking. Of course you do.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. This is one of the ways to become a modern marketer. That is an analyst's job. To analyze!

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

7 Compelling Reasons to Invest in Mobile Marketing

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Martin Sorrell, CEO of the WPP group of agencies, opines that there is a lack of clarity around ROI in mobile marketing, which is putting marketers off spending budget there: “Underinvestment in mobile… is due to a lack of clarity around the measurement of mobile advertising,particularly in the ‘walled garden’ ecosystems of Facebook and Google. Main Takeaways.

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100 Things You Are Doing Wrong on Social Media

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You are posting anything at all to Google+. You are tweeting press releases. You are not following ANYONE back on Twitter. You are not answering questions directed at you on Twitter. You are not listening for Twitter mentions or replies. You are not listening for tweets about the company without the @ sign. You are not tweeting often enough. You are not retweeting industry influencers.

Why Google Social Search Means You’ll Probably Want a Google+ Page

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by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Yeah, I know…Brittany Spears.)

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Here's Why Only 1 in 3 CMOs Comes from Marketing

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It wasn’t that long ago when the most recommended SEO strategy was to implement Google authorship. Only 34% of Chief Marketing Officers come from marketing. – K. Ullrich. Scary, right? As marketing has evolved, the top marketing leaders actually have a very diverse background. There are learnings marketers can take away from this. Marketing leaders have to know the business.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Get the Most Out of Your Holiday Marketing By Using Video in Email

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Google, 2016). When it comes to the holiday season, everyone has their favorite movie to watch. I’ve always loved watching The Christmas Story or National Lampoon’s Christmas Vacation between trips from the couch to the kitchen, getting more homemade goodies to eat between breaks. And football is always on. Seems like a no-brainer. Shoppers who view video are 1.81 Animoto, 2015).

What Your Business Needs To Know About Google+

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by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Not yet.

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What Google+ Needs to Offer Businesses

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by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Google Plus has been growing at healthy clip, but its overall size is tiny compared to Facebook’s 750 million users. Google Bookmarks.

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How AI Will Be A Game Changer In Mobile Marketing

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Earlier this month Google unveiled Google Assistant , that was described as being most exciting new product announcement since the iPhone in 2007. Google is working hard to bring more functionality to its Assistant, so you can expect its capabilities to improve over time." Impact and Improve. Automation. Connection. Context. " Going Mobile. Or do you?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

5 Mobile Insights That Will Change How You Market to Millennials

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Be present in those micro-moments (as Google would say), and make it easy for them to pick up the journey where they left off - when it’s most convenient for them. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. What are their views on privacy? How do they prefer to communicate? consumers.

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What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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For one example let's turn to Google research which revealed 90% of shopping consumers never stay on just one device when making a purchase. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? I'll get into why I think this is a little later. How much growth?

Is Marketing the new Sales?

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Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. But all that’s easy said.

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8 Common Ways Most Content Marketers Fail

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However, people rarely go to Google and search for “white paper.” They may think that you don’t have any content focused on SEO at all; rather than spending more time looking, they just go back to Google to find the information elsewhere. Marketers are pretty resourceful. But fear not! All of these mistakes have simple fixes. Great! Content Marketing

3 Examples of Brands Doing Real Cross-Channel Marketing

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In fact, Google reports that 90% of people switch between devices to complete a single task, using at least three devices per day. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my mobile search results show me nearby store inventory. But it’s not all doom and gloom.

Oracle Data Management Platform: Empowering True Identity Management

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For example, you can select only users linked to mobile web IDs, or you can further pinpoint your audience to only users linked to a specific mobile app ID (Apple IDFA or Google AdID). As consumers increasingly interact with brands across a range of different devices and channels, the challenge of identity management for a marketer becomes paramount. Product News

Only 55% of Marketers Using Insights from Social Data

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Even Google recently announced a change to their search algorithm to favor sites that are “ mobile-friendly.” It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Surprise. Delight. The responses were pretty surprising. Surprise.

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Why is Mobile at the Heart of the Customer Journey?

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We quickly consult Google to settle arguments. We conduct a quick Google search when we have questions. 91% of smartphone users turn to their phones for ideas in the middle of a task according to Google. Google reports 58% of smartphone users are more likely to buy from companies whose mobile sites or apps allow them to make purchases quickly. We compare prices in store.

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Is Data the New Marketing?

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Think of it, it’s amazing how often returning customers click on Google paid-search just for ease of use. I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. More and more enterprises start to wonder why and if they miss a boat? Let’s say your company has a 10% market share.

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New Gmail Changes Reinforce Engagement Importance

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Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of the list-unsubscribe functionality to the Gmail app on Android. The second change is new and potentially much more disruptive. A quick refresher on the list-unsubscribe process. Email Marketing Marketing Cloud

Seven Ugly Truths About Content Marketing

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I use the following to questions to guide this conversation: Review the number of Google searches it appears in. Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. That’s right: 1 billion results.

5 Marketing Problems Google+ Says It Can Solve

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Enter Christian Oestlien , who is heading up the Google+ project. We’ve written in detail about Google’s launch of brand pages this week. He outlined five specific challenges Google+ will help solve. Rather than adding to that mess, Oestlien said, Google+ is helping gather it together with the help of +1 button. ” Want more about Google+?

11 Infographics Marketers Should Keep Near Their Desks

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It’s a truism of modern marketing: If you’re not on the first page of Google, you don’t matter. How Does Google AdWords Work? Content Marketing b2b marketing data quality database marketing Google AdWords infographics search marketing seo social media marketing social sign-onWe’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying.

When It Comes To Social Media, CMOs Need To Get Visual

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For example you may see great response and engagement metrics via text-only posts that are shared on Google Plus. This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement! I mean this isn't 2004. is it? Getting Social. Of course not.

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Back to Basics: 6 Quick Social Media Marketing Tips

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So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Google+ : The customizable”circles” feature is a great tool to group people and content into specific categories (i.e. For example: @LaurenEHarper You are awesome! 5) Repost your posts.

Oracle Chosen as Leader in Gartner Magic Quadrant

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For example, according to a study by Google and Corporate Executive Board, “buyers are 60% through their decision process before engaging with a sales person.” Today, marketing is leading a significantly higher percentage of the buying process than ever before. Oracle remains the leader in this Magic Quadrant. Marketing Cloud Product News

Creating a Competitive Advantage with Data-Driven Marketing

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A billion searches are performed on Google each day. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. An astonishing 294 million e-mails are exchanged daily. And a mind-numbing 50 billion messages are exchanged on WhatsApp every single day.

What Lies Ahead in 2016 and Other Mobile Marketing News

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Google: Demographics Not As Good As Intent (Search) For Mobile Targeting. Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. Another Friday means another Friday Five, your weekly roundup of five stories of news you can use from the world of marketing. This week's topic Mobile Marketing.

Modern Marketing Lessons From PetRelocation [Webinar]

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We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud.” The company now ranks in the top 3 on Google for 365 keywords, and in the top 10 for more than 800. “What’s the best airline for my bulldog?” ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. Register now!

20 Experts, 1 Awesome Resource: The Social Media ProBook

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But I urge you to read on to discover a bit more about the book itself, which is current right through Google+. Google Bookmarks. by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. That project goes live now. Right now. The rest is the who.

6 Trends Highlighted at Social Media Marketing World

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Marketers are turning their focus to Google+. Optimizing Google+ is starting to top the list for social marketers, and in fact, 65% of marketers say they want to learn how to utilize Google+ better. As G+ serves as a social layer across all Google properties, there’s a greater potential of getting your content seen. Creating visual assets is a huge focus for content.

6 Key Metrics to Measure Success from Your Retargeting Programs

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Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Site retargeting allows you to convert the 95%+ of prospects who leave your site on their first visit without filling out a form. Lead Conversions/CPL.

Keep Your Customers Coming Back in Times of Content Overload

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Getting the Most Out of Free Real Estate Wikipedia is regularly a top Google result for brands and many customers will check out a company's page before visiting the brand's very own website. Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us is simple. Content Marketing

How to Define The Content Marketing Metrics that Matter

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No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. Admit it.

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