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7 Compelling Reasons to Invest in Mobile Marketing

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Martin Sorrell, CEO of the WPP group of agencies, opines that there is a lack of clarity around ROI in mobile marketing, which is putting marketers off spending budget there: “Underinvestment in mobile… is due to a lack of clarity around the measurement of mobile advertising,particularly in the ‘walled garden’ ecosystems of Facebook and Google. Main Takeaways.

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What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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For one example let's turn to Google research which revealed 90% of shopping consumers never stay on just one device when making a purchase. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. Ok, maybe not hundreds but in some ways it seems that way, doesn't it? How much growth? year-over-year increase in annual revenue.

3 Examples of Brands Doing Real Cross-Channel Marketing

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In fact, Google reports that 90% of people switch between devices to complete a single task, using at least three devices per day. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. love that I can connect with brands how and when I want. love when my mobile search results show me nearby store inventory. But it’s not all doom and gloom.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. This is one of the ways to become a modern marketer. That is an analyst's job. To analyze! 1.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

100 Things You Are Doing Wrong on Social Media

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You are posting anything at all to Google+. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not listening for tweets about the company without the @ sign. 6. You are not tweeting often enough. 7.

What Your Business Needs To Know About Google+

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by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Not yet.

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8 Common Ways Most Content Marketers Fail

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However, people rarely go to Google and search for “white paper.” They may think that you don’t have any content focused on SEO at all; rather than spending more time looking, they just go back to Google to find the information elsewhere. Marketers are pretty resourceful. But fear not! All of these mistakes have simple fixes. 1. Great! Content Marketing

Is Marketing the new Sales?

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Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. You probably all heard this in one way or the other: in our digital era, buyers are 2/3 through the decision process before they engage with the first sales person. But all that’s easy said.

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Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

What Google+ Needs to Offer Businesses

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by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Google Plus has been growing at healthy clip, but its overall size is tiny compared to Facebook’s 750 million users. Google Bookmarks.

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Why Google Social Search Means You’ll Probably Want a Google+ Page

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by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Yeah, I know…Brittany Spears.)

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Why is Mobile at the Heart of the Customer Journey?

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We quickly consult Google to settle arguments. We conduct a quick Google search when we have questions. 91% of smartphone users turn to their phones for ideas in the middle of a task according to Google. Google reports 58% of smartphone users are more likely to buy from companies whose mobile sites or apps allow them to make purchases quickly. We compare prices in store.

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Is Data the New Marketing?

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Think of it, it’s amazing how often returning customers click on Google paid-search just for ease of use. I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. More and more enterprises start to wonder why and if they miss a boat? Let’s say your company has a 10% market share.

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Definitive Guide to Planning a New Content Initiative

you’re really interested in seeing which side is winning these days, just Google it and we. Or perhaps it just needs a simple Google Analytics. THE DEFINITIVE GUIDE 34 Web-Based Content If your new content initiative will live on a website, Google Analytics is your best friend. There are great videos and tutorials within the Google Analytics platform. Google Analytics.

Only 55% of Marketers Using Insights from Social Data

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Even Google recently announced a change to their search algorithm to favor sites that are “ mobile-friendly.” It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. Surprise. Delight. The responses were pretty surprising. Surprise.

What Lies Ahead in 2016 and Other Mobile Marketing News

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Google: Demographics Not As Good As Intent (Search) For Mobile Targeting. Facebook’s rich demographic and interest-based data have made it a powerful marketing platform and the major challenger to Google. Another Friday means another Friday Five, your weekly roundup of five stories of news you can use from the world of marketing. This week's topic Mobile Marketing.

Oracle Chosen as Leader in Gartner Magic Quadrant

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For example, according to a study by Google and Corporate Executive Board, “buyers are 60% through their decision process before engaging with a sales person.” Today, marketing is leading a significantly higher percentage of the buying process than ever before. Oracle remains the leader in this Magic Quadrant. Marketing Cloud Product News

New Gmail Changes Reinforce Engagement Importance

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Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of the list-unsubscribe functionality to the Gmail app on Android. The second change is new and potentially much more disruptive. quick refresher on the list-unsubscribe process. Email Marketing Marketing Cloud

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Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

Seven Ugly Truths About Content Marketing

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Make sure your customer has a seat at the table by validating the content idea with research. I use the following to questions to guide this conversation: Review the number of Google searches it appears in. In a recent content marketing report , 93% of B2B marketers say they are using content marketing this year in their efforts. That’s right: 1 billion results. So where to start?

Creating a Competitive Advantage with Data-Driven Marketing

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billion searches are performed on Google each day. It should come as no surprise to anyone that our world is data-driven. For proof, one only needs to look at the staggering statistics. An estimated 10 billion mobile devices will be in use by 2020. An astonishing 294 million e-mails are exchanged daily. And a mind-numbing 50 billion messages are exchanged on WhatsApp every single day.

11 Infographics Marketers Should Keep Near Their Desks

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It’s a truism of modern marketing: If you’re not on the first page of Google, you don’t matter. How Does Google AdWords Work? Content Marketing b2b marketing data quality database marketing Google AdWords infographics search marketing seo social media marketing social sign-onWe’re taking on so many roles, and have so much data thrown at us, that infographics can be clarifying.

Back to Basics: 6 Quick Social Media Marketing Tips

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So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Google+ : The customizable”circles” feature is a great tool to group people and content into specific categories (i.e. For example: @LaurenEHarper You are awesome! The best part?

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

5 Marketing Problems Google+ Says It Can Solve

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Enter Christian Oestlien , who is heading up the Google+ project. We’ve written in detail about Google’s launch of brand pages this week. He outlined five specific challenges Google+ will help solve. Rather than adding to that mess, Oestlien said, Google+ is helping gather it together with the help of +1 button. ” Want more about Google+?

How to Define The Content Marketing Metrics that Matter

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No matter what program is at the heart of your analytics, whether it's marketing automation, CRM or Google Analytics , use the appropriate campaign codes to track attribution of each campaign. Create more content. Create better content. Create visual content. Create content that is so good your customers would pay for it. Do a better job distributing your content. Admit it.

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53 Questions to Help You Choose the Right Interactive Content Creation Platform

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Does the platform integrate with platforms beyond CRM (such as Google Analytics, social networks, and CMS programs)? You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels. But how do you choose which solution is right for you? ” Let’s start at the highest level. Email only? Phone?

6 Key Metrics to Measure Success from Your Retargeting Programs

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Editor's Note: Today's post comes courtesy of Liz Mallett, Marketing & Customer Success at Kwanzoo Inc. Today many companies are running site and email retargeting programs to capture net new prospects and nurture existing leads. Site retargeting allows you to convert the 95%+ of prospects who leave your site on their first visit without filling out a form. Lead Conversions/CPL.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Gmail Provides Email Deliverability Data to Senders

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As with most new things Google creates, it has generated a lot of buzz. The Official Gmail Blog recently announced the release of a Postmaster Tools site. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. Let’s dig in! Key takeaways for email marketers. Email Marketing

Pros Reveal Automation Tips and Other Marketing Automation News

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These are not just a brand promise and not only singular interactions, but a combination of several relevant moments of truth (or MOTs) - the kinds of engaging moments of truth popularized by Google in 2011. Welcome back to The Friday Five , otherwise known as the curation station. Every Friday we curate five recent stories just for you on one specific topic. Read the full story on ClickZ.

Modern Marketing Lessons From PetRelocation [Webinar]

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We actually stopped using Google pay-per-click about six months after adopting Oracle Marketing Cloud.” The company now ranks in the top 3 on Google for 365 keywords, and in the top 10 for more than 800. “What’s the best airline for my bulldog?” ” Questions are driving content marketing strategy for Austin, TX-based PetRelocation. Register now!

6 Trends Highlighted at Social Media Marketing World

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Marketers are turning their focus to Google+. Optimizing Optimizing Google+ is starting to top the list for social marketers, and in fact, 65% of marketers say they want to learn how to utilize Google+ better. As G+ serves as a social layer across all Google properties, there’s a greater potential of getting your content seen. Blog, blog, and blog! 

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Cross Channel Marketing and the Future of Search

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adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. And rightly so.