Google Alerts - You may use Alerts personally to keep up with your favorite sports teams or celebrities, but it’s also a great tool for gaining visibility into your competitors’ moves, such as a new product launch. Tell Google which keywords and phrases to look out for and web links are delivered daily, weekly, or in real-time. Google Keyword - Given the critical role of content, keywords and smart SEO are central to campaign success. by Amanda Batista | Tweet this. While the need for engagement is at an all time high, budgets, unfortunately never seem to be. MORE >>

The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Google + is one such example of how a company weaved social into search. Marketing Efficiency b2b marketing google marketing automation mobile advertising mobile marketingby Sheila Lahar | Tweet this Is the future of digital marketing “solomoco”? At the recent Vocus user conference, I attended a session about the future of digital marketing. Here it is: 1. MORE >>

Google Bookmarks. by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds.  A stealth mode data visualization start-up called Visual.ly is readying to launch and FastCompany recently created an infographic-of-the-day section of its blog. think a great infographic is an imbalanced equation: the amount of information conveyed is disproportionate to the time it takes the viewer to process it. < Then what? MORE >>

Your competitor rises in Google’s search results, you take the hit. Over 45 days, the authors teamed up with a pet product company running a sponsored search campaign on Google, capturing daily data on clicks, orders and costs for the keywords used. Why Your Competitor’s High Google Ranking May be a Good Thing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing google Google Sponsored Search search marketing sem seo sponsored search strategyby Jesse Noyes | Tweet this It’s a simple equation. MORE >>

According to John Della Volpe , Managing Partner of SocialSphere and expert on millennials, “Teens seek feedback, conversation and dialogue – that’s what Facebook and now Google+ are centered around. Google has already anticipated these advances with Google+ Circles and Networks. Social Media Facebook Google plus John Della Volpe Pew Research Princeton University social media marketing SocialSphere teens Twitter Twitter Twitter marketingTeens are often the early drivers of social media. What can Twitter do to appeal to teens? But Claire L., Share email. MORE >>