Google Analytics has been a tremendous asset for marketers. Google Analytics pairs seamlessly with AdWords and the two can be used to create highly targeted campaigns. But Google is taking it one step further and has recently released Remarketing with Google Analytics.  Now that Remarketing is tied to Google Analytics the process is more seamless and your targeting options are much greater. What does this mean for Google Analytics? Not only will remarketing with Google Analytics be easier than it was before, it will be much more in depth. MORE >>

The way the app operates would be familiar to those who’ve used Google’s voice input or Siri on Apple’s iPhone. If content delivery across multiple devices and technologies is the cable industry’s Job 1, then delivering it in a seamless fashion for millions of Americans comes in as a close second. While opening day of the NCTA’s Cable Show  focused intently on the promise of content, Day 2 in Boston, Mass. addressed the industry’s equally important challenge: creating a customer-centric content experience. But how do operators make the consumption of content easier and more seamless? MORE >>

Paid search aside, which is dominated by the behemoths (Google & Yahoo), it will be those firms who can store online data, analyze it quickly and make the insights actionable within all channels in order to make the advertising more relevant to the consumer.  Online ad spend is predicted to reach $100 Billion in 5 years, up from $61 Billion in 2010.  Who is best poised to tap into that incremental online advertising revenue, other than the advertisers? Those industries that are best poised include: Online Analytic Vendors (Omniture, Unica.): MORE >>

At the end of the day, Google’s tagline sums it up perfectly: The internet is what you make of it With a combination of business intelligence and analytics, you may have figured out the lifetime value of a customer. If you’re using customer data wisely, you probably also know the highest acquisition cost you’re willing to pay, or even how much to spend to re-engage a customer that appears to be going latent. But here’s a metric you likely haven’t established: how much are you willing to pay for the damage control of a single customer? So how much harm can a single customer actually do? MORE >>

When setting up an online social campaign, whether it be a Facebook, Twitter or a Google campaign (or other), a campaign name tag can be added so once a prospect clicks on that campaign, and is redirected to your site, your online analytics solution can capture who that prospect is and apply a unique ID (or cookie).  Online social marketing campaigns, used to drive traffic to a site in order to increase online engagement, have been around for a while but they are rarely an optimized process driven by ROI metrics.  So how do you go about calculating social online marketing ROI?  MORE >>