Industrial Marketing Today

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10 New Google Algorithm Changes Announced

Industrial Marketing Today

Google changing its search algorithms is not news to most SEO experts. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. It’s a fact of SEO life.

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Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

He was already using Google Analytics (GA) to monitor his Web site. Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. This is also where Google will report visitors who used bookmarks or who typed your website’s URL into their browser. Here’s how: : Log into Google Analytics.

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Manufacturing Marketing in the Age of Industry 4.0

Industrial Marketing Today

I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” As I was researching the topic of manufacturing marketing for industry 4.0, My search yielded 192,000,000 results. Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% This is only a content summary.

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Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. % by %Achinta Mitra% appeared first on %Industrial Marketing Today%. We want to rank high. We’ve read that content marketing is the way to go. Can you help us?”

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Google’s Latest Algorithm Update Raises the Bar for Content Quality

Industrial Marketing Today

Last month, Google announced a change to its search algorithm, called the “Panda” update. This change is primarily designed to cleanse Google’s search results of low-quality content. Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change.

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Top 10 Industrial Marketing Posts of 2016

Industrial Marketing Today

The ranking is based on various parameters from Google Analytics. Happy New Year! I thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. I left out the home page even though it is the most visited page as expected. This is only a content summary.

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SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Industrial Marketing Today

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. This is only a content summary.