Look at your Google Analytics, one quick indicator of a leaky Website is your bounce rate. Google defines bounce rate as “The percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” If you are sophisticated enough with analytics, you can set up conversion tracking within Google Analytics to get a better handle on where the leads are leaking from your Website. One persistent problem for many manufacturers and industrial companies is the small number of leads generated from their Websites. Now What? ). MORE >>

Some marketers mistakenly think Google is all they need because a buyer might type their company name into the search box. The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. However, ignoring industrial marketing’s role in creating sales opportunities is a fallacy in my opinion. See Manufacturers Need Lead Management to Close the RFQ Gap ). MORE >>

They are not only great for increasing the number of pages indexed by Google but also help you target a larger number of keywords, especially long tail keywords. The number of site pages indexed by Google has a direct impact on your online lead generation. For every 50 to 100 pages indexed by Google, expect double-digit growth in the number of leads. In the above example, the schematic on the left shows how Google and other search engines bots will crawl your home page and index internal pages. See my post, 10 New Google Algorithm Changes Announced ). MORE >>

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Don’t expect to show up on the first page of Google just because your website has just undergone a redesign. However, you should insist that your industrial website redesign include at least the basic SEO features such as optimized <Title> and <Description> tags, keyword rich H1 and H2 tags, XML and HTML site maps, code for Google Analytics and social sharing options. MORE >>

Google the search phrase hydraulic fracturing blogs and it will return 2 million results! The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly. The facts, figures and the hype are mind-boggling. Here are some examples that I found from both sides of the discussion. MORE >>