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10 Epic Shifts that are Re-Writing the Rules of Marketing

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The fragmentation of content channels that occurred with the internet (everyone is a publisher!) is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). ” This seems like a simple question, but I’m not sure I know any more.

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How to fix Google+

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Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

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How to Build a Super Tribe using Google+

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It is his book  Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. Get Started. I’ll keep it simple: If you are a person then set up a Google+ profile. If you are a business then set up a Google+ Page. Related Stories The changes to Google+ are great.

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Five good reasons to ignore Google

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Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google+ changed my life and it can change yours

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How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Eventually, Google Plus led me into one of the best jobs I could ever have. believe that Google+ probably saved my life. Some people claim Google+ is a ghost town but I am living prrof of the vibrant community there. How Google+ Saved Me.

The changes to Google+ are great. But they don’t matter

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What an exciting week of announcements from Google! Of course many of us in the social media space were focused on the interface improvements on Google+, but the company also announced: It is re-charging the crucial Maps effort, including graphics, animations, and local landmarks. Significant enhancements to Google Now, a competitor to Siri. wanted to stand up and cheer.

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Is Google really Sauron?

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In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. In fact, Google’s power and popularity grows unabated. Is Google really Sauron? And Google?

Why Google+ Needs to be Jay-Z

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Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? ” but we can look at some data to get an idea that Google+ probably is not making a dent in the core Facebook audience.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Content shock re-visited, the content marketing myths and realities

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Illustration marked safe for re-use by Google search. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. In any event, the cost of producing this content is going to go up, up, up. Content Shock.

Why content is your enemy and experiences are your friend

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“Content is like a food buffet that feeds Google,” he continued. “If Google wants corn this week, we feed it corn. If Google wants steak, we feed it steak. Maybe we try to create better steak so Google will choose us, but it’s still a content buffet that benefits Google, maybe more than it benefits us. I’m in the personal services business.

What are the most reliable content channels to connect with customers?

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It’s a combination of Periscope, Google Hangouts on Air, and Twitter. Google+ fans may howl that neither Joe nor I included their favorite platform on our lists. I’m sure there are some wonderful case studies out there but should G+ be a priority for reliable reach with customers? One of these topics was a discussion on the most reliable ways to deliver your content.

Content Shock is here. Now what?

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Google it! Insights on content sharing and distribution trends being dictated by Facebook, LinkedIn, and Google. Google it! About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. And it looks like the idea may be showing up in measurable ways. The premise behind Content Shock is simple. The evidence is in. You can.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

What are the best social media platforms for your business?

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Google+ is the most mysterious of all the platforms. ” Despite the cries of its stalwart defenders, Google+ is simply not a mainstream public platform. It’s kind of a combination of Google+, Forums, and blogging. Still, it is growing, owned by LinkedIn, and highly indexed by Google. need to make a very important point right up front. Let’s get started.

Content marketing strategy: Start with questions, end with insights

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On this site, you can type in keywords related to your sustainable interest and it delivers questions people are typing into Google about your topic. consulted with AnswerThePublic.com and it determined that a popular topic for me to answer would be “Why Social Media is Important.” I googled this phrase and it generated 255 million results. By Mark Schaefer. move to insights.

Is New Google like the New Coke?

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People started hoarding “old” Coke when they could find it.  If you weren’t around then (and I suspect most of the Google decision-makers weren’t) I know it’s hard to believe that consumers actually rose up and made such a stink that a mega company completely reversed course about something, but they did.  In a matter of a few months, New Coke was gone and “Coke Classic” was resuscitated.

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Five 2015 digital marketing trends for your consideration

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Some tantalizing possible combinations might be Facebook + Pinterest or Google + Twitter. But the progress seems to have stalled, at least with the most visible product, Google Glass. Google has pushed back the Glass roll out to the mass market and is focusing on workplace applications. With Facebook owning Oculus, I don’t think Google will walk away from Glass.

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How Siri and Google Now could change the social media landscape

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Companies like Google and Apple are positioned to shift technology in that direction … and possibly to THEIR direction. Specifically, they’ve introduced Siri on the iPhone and Google Now on Android devices: intelligent Personal Assistants. Is this the time for Google+? ” Google, being Google, will find a new way to monetize the Now social experience with ads.

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Four ways Facebook Instant Articles will dramatically impact marketing

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Google and Twitter’s response to this is its new partnership around the Accelerated Mobile Pages (AMP) project which recently launched. Something important is about to happen, and the impact on content marketers will be profound. Facebook announced it would open up Instant Articles -– formatted and optimized to load almost immediately -– to any publisher  without a special approval process.

Google’s plan for world domination — REVEALED!

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I’ve figured out Google’s grand plan for world domination. Google’s business is built on collecting data about people and then selling those people highly targeted ads.  That’s why they introduced Google +.  Every tweet was one little snippet that was out of reach of Google. Now, how in the world would Google ever get access to text messages?

Four ways augmented reality will be coming to your workplace soon

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Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. Glasses — The most popular wearable headgear is not coming from Google. Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program.

Adding fuel to the fire: How important is Facebook?

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This is another nail in the coffin of Google+. In 2012, I wrote about the need for Google to place all of their marketing dollars on teens. This is another nail in the coffin of Google+. In 2012, I wrote about the need for Google to place all of their marketing dollars on teens. The research does not necessarily say teens are moving away from Facebook. teens. teens.

Why Google Turned to Print Advertising

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Lauren   Indvik  recently wrote a post on Mashable with the provocative headline “ Google Buys Newspaper Ad to Show Why Newspaper Ads Don’t Work. ” Was this Google’s “in your face” way of making a point to the print industry? Why would Google run this ad in print instead of trying and reach their core market online? Google is for anybody.

8 Strategies to stand out when you’re late to the content marketing game

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In essence, you are creating Content Shock for your competitors — dominating a content niche so that Google juice flows in your direction. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. Move to an unsatured social platform.

The uncomfortable state of content marketing metrics

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Perhaps they found the article organically and I had a record of page views in Google Analytics. Perhaps they found the article organically and I had a record of page views in Google Analytics. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good.

12 ways to achieve emotional marketing for your B2B company

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But a study from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands , found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. B2B and social media Communty-building b2b marketing brooke ballard emotional marketing google By Brooke Ballard, {gow} Contributing Columnist.

Four ways customer connections will change by 2020

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Paid search pretty much meant  only  pay-per-click on Google and Yahoo. While Google  halted sales of Google Glass in January , don’t rule out the probability that wearable technology will be mainstream by 2020. Paid search pretty much meant only pay-per-click on Google and Yahoo. Technology is changing the way we buy, fly and try. Dramatically. It’s all about you.

Seven Essential Mobile Apps for Marketers

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For example, you can automatically save the stats from your MailChimp campaign to a Google spreadsheet , or automatically add an event to your Google Calendar when you create a new Trello card. You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. Google Analytics:  https://www.google.com/analytics/. IFTTT: https://ifttt.com.

16 Essential educational resources for the marketing professional

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Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords. careers Content distribution Google techologies innovation productivity Social Media Tools visual communication austin kleon coursera evergreen hubspot kiki schirr Malcolm Gladwell marketing resources skillshareUdemy. Udacity.

10 soul-grabbing brands that prove you don’t need SEO to succeed

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He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” He writes that Google can’t find the best content for us any more because of these false signals, and that’s why the web has been dumbed down. Did I search for “how Google is making us dumb” to find his article? Godin sort of contradicts himself.

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28 Super Easy Tips on How to Promote Your Content

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Remarketing ads (Facebook or Google — ads that “follow” users with cookies). Google AdWords. I’ve seen firsthand how little you have to spend on Facebook and Instagram to get results. By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. So let’s break it down, people.

Are you #BreakingTheLaw by using Hashtags?

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Find Kerry on  Google+  and  Twitter. Find Kerry on Google+ and Twitter. By Kerry Gorgone, {grow} Contributing Columnist. The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Consider thy neighbor. Share a square. Don’t use irrelevant hashtags.

Using psychology to make your content relevant

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Say hi over on  Google+ and  Twitter. By Wade Harman, {grow} Community Member. My friend Donald has lived his whole life in an apartment beside the Chicago L-train. Every night he goes to sleep, and the L-train inevitably comes blaring by his home at 2 a.m. Because Don has been living there for so long, he claims he doesn’t hear the thunderous train screaming by, shaking the whole house.

From newbie to expert, here are the best social media tools for your business

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My favorite recipe is to have all of my Swarm check-ins sent to a private Google calendar, so that I can better write in my journal later in the day, for example. Google Analytics and Typeform – Google Analytics is an obvious tool. The benefit of Typeform above other survey creators like SurveyMonkey or Google Forms, is that it is beautiful. Website Tools. Images.

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How Google’s failure helped me become a dramatically better writer

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In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Brian Shih, former leader of the Google platform, said it was political. Reader had dominant marketshare, it didn’t cost too much to maintain and it seemed to have at least as much utility as some of the Google apps that survived. Who knows?

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Snapchat engagement and other myths

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know this post goes against the grain of conventional social media wisdom, but I also went against the grain when I predicted Google Plus would not go mainstream the first week it was introduced. I have been absorbing as much as I can about Snapchat and its potential for businesses. ” Finally, we have a social channel that is really focused on connecting and authentic conversation.

The 6 Scariest Words in Digital Marketing

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percent of all referral traffic to publishers’ websites comes from Facebook (slightly more than Google at 39.5 Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” ” And so it goes. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.

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