| | | Great B2B Marketing | |  Google | 11 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING MAY 6, 2013 Database Marketing is Alive and Well You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” 'I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Find your right contact tempo. | GREAT B2B MARKETING OCTOBER 11, 2012 B2B Marketing Actions You Can Take Now to Have a Better 2013 Google+ or Pinterest) or can you better leverage your existing tools? For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. For B2B marketers, the last weeks and months of the year can also mean opportunity. Ending the year successfully—and gaining solid footing for 2013—starts with asking the right questions. Instead of waiting until late December, ask yourself these six essential questions to optimize your action plan: 1. How does the holiday season affect your product or service? | | | | | |
| GREAT B2B MARKETING MARCH 23, 2012 Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects When a potential prospect types a search term related to your business into Google or another search engine, you want to make sure you are near the top on the search results. Timing is an extremely important element in B2B marketing and sales. The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). Most prospects are somewhere in between these extremes. This is where the pull marketing model can be so effective. Pull marketing allows prospects to be in control over the timing of the sale. | GREAT B2B MARKETING MAY 4, 2012  D-Day Marketing: The Land and Expand Strategy Google Apps is free for 10 users or less but upgrade charges apply after this point. Let’s start today’s post by acknowledging one important fact. It is usually much, much (did I say “much”) easier to up-sell an existing customer than it is to find a new customer. This is where the “D-Day” analogy comes in. good analogy is that of dating. | GREAT B2B MARKETING JUNE 29, 2010 Manic Depressive or Social Media Maniac? – by John Leavy Scan Google Alerts for my name and brand – respond as appropriate. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. They don’t post to their blog or text to their friends or colleagues for weeks at a time. The company site looks like they have gone out of business. Suffered a grave illness? Not committed. | GREAT B2B MARKETING AUGUST 29, 2011 Where to Find B2B Leads – Part 2 Pay Per Click – Google, Microsoft and Yahoo offer you the ability to bid for specific search terms/phrases. In a recent post, I talked about six direct marketing sources of B2B sales leads. You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. All three can be a good low-cost source of leads. Public Relations – Yes you can generate leads with media relations. Online Media. | | | | | | | |
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GREAT B2B MARKETING | WEDNESDAY, APRIL 24, 2013 The Dangers of Magical Marketing Thinking
Another example: About two years ago, I spoke with a software startup founder who told me his ambition was to be “bigger than Google.” 'Today’s post is about realism, which is the opposite of the magical thinking. Wikipedia defines magical thinking as “…thinking that one’s thoughts by themselves can bring about effects in the world or that thinking something corresponds with doing it.” In the world of marketing and sales, magical thinking is confusing what you want to happen with what can realistically happen (the art of the possible). Leads Marketing Magical Marketing MORE >> -
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 14, 2011 Where to Find B2B Sales Leads – Part 3
Capterra offers both free and paid listings and operates much like Google or AdCenter. The I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. This is a sample of the possibilities but it should give you a good start. Events. Online Events – Having spoken at and/or conducted many web seminars, I am a fan of this medium and have used it to generate tens of thousands of leads. A podcast is sound only, while a videocast includes images (e.g. MORE >> -
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 14, 2011 Where to Find B2B Sales Leads – Part 3
Capterra offers both free and paid listings and operates much like Google or AdCenter. The I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. This is a sample of the possibilities but it should give you a good start. Events. Online Events – Having spoken at and/or conducted many web seminars, I am a fan of this medium and have used it to generate tens of thousands of leads. A podcast is sound only, while a videocast includes images (e.g. MORE >> -
GREAT B2B MARKETING | MONDAY, AUGUST 29, 2011 Where to Find B2B Leads – Part 2
Pay Per Click – Google, Microsoft and Yahoo offer you the ability to bid for specific search terms/phrases. In a recent post, I talked about six direct marketing sources of B2B sales leads. You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. All three can be a good low-cost source of leads. Public Relations – Yes you can generate leads with media relations. Online Media. MORE >> -
GREAT B2B MARKETING | TUESDAY, APRIL 13, 2010 Why Your Brand Promise Must Be Specific – by Christopher Ryan
Since I don’t have a favorite chip repairer, I did what you would expect and googled the term: “windshield chip repair Colorado Springs.” Second, rank high in the Google and other search terms for your chosen niche. In my book, articles and presentations, I often talk about the importance of a specific , compelling and differentiated Brand Promise to achieve success in B2B marketing and sales. And although it is a B2C example, I think the following illustrates the point perfectly. . Okay, time to get it fixed. Windshield replacement and repair companies. MORE >>
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