Great B2B Marketing

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

While Google changes its search algorithm hundreds of times per year with Panda, Hummingbird, and Penguin rollouts, the overall trends place greater value on better-written, more relevant copy. What key tactics best fit our Marketing Strategy? What B2B marketing tactics are working now for others, and how well? Where should we emphasize or deemphasize our marketing focus?

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How to Rejuvenate a Troubled B2B Brand

Great B2B Marketing

Yes, you want to validate your new brand with the Google search algorithm. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: No matter the size and scope of your company, the brand position you hold with your prospects and customers has monetary value in terms of sales, stock prices and even employee retention. Live the brand position.

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The Economic Value of Your Company Brand

Great B2B Marketing

Rounding out the list are Microsoft, Google, Coca-Cola, IBM, McDonalds, GE, Samsung, Toyota, and finally Louis Vuitton, with a brand value of almost $30 billion dollars. I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. Brand Branding

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B2B Sales and Marketing Trends for 2014

Great B2B Marketing

With Google’s recent Panda, Hummingbird, and Penguin rollouts, simple keyword packing and volume content strategies are giving way to better-written, more relevant copy. One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. With that in mind, here are five key trends that can contribute to your success in 2014.

Content Methodology: A Best Practices Report

resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. the stories.

Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects

Great B2B Marketing

When a potential prospect types a search term related to your business into Google or another search engine, you want to make sure you are near the top on the search results.  Timing is an extremely important element in B2B marketing and sales.  The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?).  Most prospects are somewhere in between these extremes.  Pull marketing allows prospects to be in control over the timing of the sale.  They are anyway, so why fight this?  Publish relevant content. 

D-Day Marketing: The Land and Expand Strategy

Great B2B Marketing

Google Apps is free for 10 users or less but upgrade charges apply after this point. Let’s start today’s post by acknowledging one important fact. It is usually much, much (did I say “much”) easier to up-sell an existing customer than it is to find a new customer. This is where the “D-Day” analogy comes in. good analogy is that of dating.

B2B Marketing Actions You Can Take Now to Have a Better 2013

Great B2B Marketing

Google+ or Pinterest) or can you better leverage your existing tools? 5.  For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. For B2B marketers, the last weeks and months of the year can also mean opportunity. Ending the year successfully—and gaining solid footing for 2013—starts with asking the right questions. Instead of waiting until late December, ask yourself these six essential questions to optimize your action plan: 1.  How does the holiday season affect your product or service?

Database Marketing is Alive and Well

Great B2B Marketing

You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” I’ve been practicing the B2B marketing thing since the late 1980s, when the term “database marketing” first started being mentioned. Endless articles and entire conferences were devoted to the subject. While the buzz around database marketing has waned, its importance to the B2B marketing community has not. Find your right contact tempo. 

Manic Depressive or Social Media Maniac? – by John Leavy

Great B2B Marketing

Scan Google Alerts for my name and brand – respond as appropriate. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. Some manic episodes include increased energy, activity, with rapid talking & thinking, followed by sustained periods of unusual, even bazaar behavior. That would describe some social media personalities. They don’t post to their blog or text to their friends or colleagues for weeks at a time. The company site looks like they have gone out of business. Suffered a grave illness? Not committed.

Where to Find B2B Leads – Part 2

Great B2B Marketing

Pay Per Click – Google, Microsoft and Yahoo offer you the ability to bid for specific search terms/phrases. In a recent post, I talked about six direct marketing sources of B2B sales leads.  You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. Public Relations – Yes you can generate leads with media relations. And when you doso, give the audience members something of value. 

Evangelizing a Content Marketing Program

And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II.

The Dangers of Magical Marketing Thinking

Great B2B Marketing

Another example: About two years ago, I spoke with a software startup founder who told me his ambition was to be “bigger than Google.”  Today’s post is about realism, which is the opposite of the magical thinking. What the company was selling was names, contacts, raw suspects, but they were definitely not leads.  Many companies have spent lots of money on such promotions, only to be severely disappointed when the so-called leads turned into little more than what can be found in the Yellow Pages. His answer:  “I need to be taking orders within 60 days with a website full of content.” 

Where to Find B2B Sales Leads – Part 3

Great B2B Marketing

Capterra offers both free and paid listings and operates much like Google or AdCenter. The I hope you have found my two previous posts on where to find sales leads to be helpful.  This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. This is a sample of the possibilities but it should give you a good start. Events. Online Events – Having spoken at and/or conducted many web seminars, I am a fan of this medium and have used it to generate tens of thousands of leads.  video stream or PowerPoint slides).  Content Marketing.

Why Your Brand Promise Must Be Specific – by Christopher Ryan

Great B2B Marketing

Since I don’t have a favorite chip repairer, I did what you would expect and googled the term: “windshield chip repair Colorado Springs.”  The results came back in three general categories: General automotive services companies that also happen to do chip repair. Second, rank high in the Google and other search terms for your chosen niche.  In my book, articles and presentations, I often talk about the importance of a specific , compelling and differentiated Brand Promise to achieve success in B2B marketing and sales.  Okay, time to get it fixed. 

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

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Content Marketing Playbook: Strategy and Roadmap

you Google it, you’ll find a thousand different blog posts. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Adopting a Winning Perspective 7 III. Back at GE and in. emerge.

How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their You could argue that it did that … so why is Google+ in turmoil? Do we really need Google+?

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

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Google+ is an antisocial network

Biznology

Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I don’t mean a brand identity. mean Eric Wittlake, as a person, does not exist on Google+.

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Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Help Google help you optimize your content for search

Biznology

It’s really hard to get Google’s attention. Google loves structured data. One way to make things even clearer is to take advantage of structured data that Google understands immediately: events, reviews, recipes, etc. Google also understands eCommerce and products and so forth, but that’s not what I do. Bourbon Mashed Sweet Potatoes. Like this post?

The Complete Guide to Google+ for B2B Marketing [Infographic]

Webbiquity

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Need more details?

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Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains by Moz. Image credit: iMedia Connection. It’s very common.”

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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Five good reasons to ignore Google

grow - Practical Marketing Solutions

Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative and stray from that box, the less likely we will show up in Google’s search results. Google is holding us back.

Is Google really Sauron?

grow - Practical Marketing Solutions

In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass, aggressively built a community around the product, and then ended the program due to performance issues they could have discovered in a 48 hour consumer test. In fact, Google’s power and popularity grows unabated. Is Google really Sauron? And Google?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

Essential SEO advice directly from Google

Biznology

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog  way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity.

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Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

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Google+ is an island of misfit toys

Biznology

Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Is Suffering from a Catch-22. Currently, Google+ is pristine.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.

How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

What’s a “rich answer”? A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.             – Eric Enge, CEO of Stone Temple Consulting. Featured Snippets:  These are results extracted by Google from third-party websites and shown at the top of the web search results. Consider a quiz. An app.

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How to Build a Super Tribe using Google+

grow - Practical Marketing Solutions

It is his book  Tribes , however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. Get Started. I’ll keep it simple: If you are a person then set up a Google+ profile. If you are a business then set up a Google+ Page. Related Stories The changes to Google+ are great.

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France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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7 Things You May Not Know About Google’s RankBrain

Act-On

Have you ever wondered how Google is able to return search results? Enter RankBrain, Google’s artificial intelligence (AI) technology, which aims to improve search in a vastly new way. RankBrain is a machine learning technology developed by Google. The days of Google not understanding what you’re looking for are (possibly) nearly over! SEO Google rank brain rankbrain

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Google Bourse.

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