Google - B2B Marketing Zone

FUNNEL FOCUS DECEMBER 17, 2010 Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases found the Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process particularly helpful for identifying buyer phases and determining the typical information they were seeking in each one. A few months ago in our weekly meeting, I asked my sales team how Marketing could help them communicate with leads already in their pipeline. MORE >>	FUNNEL FOCUS NOVEMBER 2, 2010 Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively Web search fueled by Google’s leadership and the proliferation of social media channels have provided pivotal channels for buyers to find and consume high value content. Technology is a critical driver of transformation within the B2B marketing and sales arena. There’s no question marketing automation solutions are becoming standard for best-in-class organizations. How can these be avoided? MORE >>	RECENT POSTS JANUARY 11, 2013 \| FUNNEL FOCUS Improving Your Social Skills: Top Social Media Tools DECEMBER 17, 2010 \| FUNNEL FOCUS Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases NOVEMBER 9, 2010 \| FUNNEL FOCUS Brent Mellow Helps You Choose the Right Marketing Solution NOVEMBER 2, 2010 \| FUNNEL FOCUS Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively MARCH 8, 2010 \| FUNNEL FOCUS B2B Buyers Looking a Lot Like B2C Consumers
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FUNNEL FOCUS NOVEMBER 9, 2010 Brent Mellow Helps You Choose the Right Marketing Solution This is not the same thing as website analytics like Google Analytics. Despite the proliferation of spam, email marketing continues to be one of the cheapest and most effective ways to reach your audience. Because email is such a key tool for most marketers, there are literally thousands of solutions available that include an email marketing component. MORE >>	FUNNEL FOCUS MARCH 8, 2010 B2B Buyers Looking a Lot Like B2C Consumers Click through a Google Alert to a blog post and follow a suggested link for more information about a problem you’re trying to solve. It wasn’t too long ago that marketers thought about B2B buyers solely in relation to the companies they worked for—almost as if they were part of the brick and mortar. The demographics of the company itself were considered the most important intelligence marketers could use to decide whom to market to as well as how to do so. Marketing was all about us finding qualified leads …or so we thought. Have a question? MORE >>	FUNNEL FOCUS JANUARY 11, 2013 Improving Your Social Skills: Top Social Media Tools Hootsuite delivers posts to Facebook personal pages, Facebook company pages, Twitter profiles, LinkedIn personal pages, LinkedIn company pages, Google+ pages and more. When we were little we were taught not to brag; not to call our friends early in the morning or after bedtime; and not to keep secrets. These childhood social skills – along with others – helped us maintain a positive image. MORE >>
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