Post on Google Buzz. Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Web analytics is a balance of a number of different disciplines, but unlike a #16 seed in the NCAA basketball tournament, it’s never one-and-done.  A recent web analytics engagement at SIGMA put the spotlight on an outcome where the results of multivariate testing conflicted with what came next. Tweet This! MORE >>

Post on Google Buzz. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  Salespeople in the “Internet world” have relied on leads from marketing which are neither good nor productive.  In his opinion, salespeople need to do a 180 and get back to the basics of generating their own leads.  Any leads from marketing would just be a bonus (and hence the frosting and cherries analogy). The Demise of Lead Generation. Steps to Improved Lead Generation. MORE >>

The techniques outlined in this presentation can assist you in improving your search result rank both within in the LinkedIn search function, and in other search engines such as Google, Yahoo! Post on Google Buzz. Wendy Boyce. Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. One of the major players in B2B social media is LinkedIn. recently shared this presentation on how to optimize your LinkedIn profile for search. and Bing. Tweet This! Digg this! MORE >>

In two recent SIGMA web analytics engagements, the key to the findings wasn’t was happening on page 27 of the site, or who was coming from Google. Post on Google Buzz. Andrew Lucyszyn. Nobody loves numbers more than your boss. Except his or her boss. Oh, and your boss’s boss too, unless you’ve already reached the top of the totem pole. Did you get all that? The key was to find the magic number— the value of what the online conversion or successful engagement meant to the company. For Company #1, the magic numbers were 36%, 38%, $62, and $85. That $39.50 Tweet This! Digg this! MORE >>

Post on Google Buzz. Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  For years, we’ve described what we do as a means to improve the marketing ROI for our clients.  As our clients juggle new channels, new technology and new media, we realize that their relationships with their customers and prospects have to be 24/7 and “always on.&# Our paradigm has shifted from just acquisition and retention.  We just have to cover off on more stages in the relationship.  Share. Attract. Convert. Retain. Tweet This! Digg this! MORE >>